If you want to increase visibility for your brand or business, you need to boost your online presence.
The best way to do so is by powering up your social media strategy.
Everyone’s on some form of social media these days. You’re bound to find your target market in a few of the most popular ones, including Facebook, Instagram, Twitter, and TikTok.
You don’t need to be an expert on every social media platform there is. Here are 10 tools you can use to boost your social media strategy for your brand in 2023.
1. Buffer for effective social media scheduling
Buffer offers an all-in-one social media planning platform to assist you in growing your presence on various platforms. They offer insightful scheduling recommendations and analytics so you can strategize well.
Buffer also has a dedicated tab which collates the comments from your different pages for your convenience.
2. Brand24 for social media listening
Get to know how all your audience is responding to your brand. Brand24 pulls all the mentions your brands or products have across social media platforms.
Seeing all the comments in one place allows you to address your customers directly, especially if they need your assistance. You can leverage this insight to improve your customer service.
3. CF Spark Art for eye-catching imagery
If you need to brainstorm various social media ideas consistently, you may sometimes encounter creative blocks.
That’s where AI text-to-image generators can come in. CF Spark has a suite of different art generators to help you experiment with your ideas and see them come to life in seconds.
CF Spark Art is a text-to-image generator that produces unique artworks from your text prompt. Other art generators under the CF Spark Family include CF Spark Sketch which you can use to produce pencil-drawn images with transparent backgrounds.
4. Animoto for fun marketing videos
Video marketing has recently grown in engagement so you’ll want to include such content in your strategy as well.
You don’t need a high-budget production to go viral with your video content. Use a video editing tool like Animoto which has templates and other elements to help you create your video.
When creating a video for social media, include text overlays as most videos on social media are viewed without sound.
5. Phrasee for data-optimized social media content
Resonating with your audience is a balancing act of having arresting images and videos and relatable captions.
A tool like Phrasee takes the data on your previous materials to find which has worked for your audience.
With this data, you can test your copy draft on the software, and it will let you know if it is effective based on your metrics.
6. CF Spark Writer for social media ad copy and blog content
Writing long-form content can help drive more traffic and visibility to your social media accounts.
However, not all social media marketers can be full-time scribes. So it’s best to use AI text generators like CF Spark Writer to create first drafts.
CF Spark Writer has different AI writing tools tailored specifically to different writing needs. You can plan, outline, and draft whole blog articles with its Blog article generator tools.
If you need ad copy for Facebook and other platforms, CF Spark Writer has a tool built for that as well.
7. Quuu for content curation
Sharing different content to your followers shows that you’re aware of what’s happening in your niche, and that you want to provide value in your account.
It’s hard to find such content manually though. To get a bit of assistance in your curation, you can use a tool like Quuu. Brands submit their own content to Quuu. Then once verified, these contents are included in the site.
You select topics related to your niche and Quuu curates a list of relevant content for you. You can also submit your own content to Quuu so that other social media accounts can pick them up and promote them.
8. Quillbot for content refreshing
If you’ve been in the social media game for a long time, you may have amassed evergreen content.
To maximize what you already have, use an AI rewriting tool like Quillbot. The tool can repurpose, paraphrase, or summarize your content.
You can also use its different modes to test various voices on your platforms, to find out which works with your followers.
9. Missinglettr for automated social media content
If you run a highly popular blog for a brand, you could focus your energies on that and get a tool to help you market your content.
That’s what the Missinglettr tool does. It pulls your long-form content then automatically creates social media posts based on your existing materials.
The tool detects your content wherever it is whether it’s YouTube, your company blog, or Medium. Then it automates a ‘social media drip campaign’ which drives inbound traffic to your brand.
10. BuzzSumo for ensuring engagement
While you don’t need to create a viral moment every time you post, it helps to know that you’re getting enough engagement on your accounts and posts.
BuzzSumo is a good tool to use when brainstorming for engaging content. You can filter your research on the platform by content type, so that you’ll know exactly what type of content to create when targeting your keyword.
Conclusion
Reaching your target audience has gotten easier with social media. However, with so much competition out there, your content needs to stand out.
Leverage these marketing tools to create engaging and data-driven content, and you’ll increase your brand recognition in no time.