10 SEO Tips for WordPress Websites
The primary purpose of any website is to market business by reaching as many people as possible. However, a site cannot perform its role if it does not attract high volumes of traffic and quality traffic. This is where search engine optimization (SEO) comes in. SEO involves the processes that aim to improve the ranking of a site in the search results list from search engines like Google, Bing, and others through a natural or organic (unpaid) search.
The assumption is that the higher the ranking, the higher the volume of traffic to your website, and the higher the possibility of more sales. You may do the optimization in-house if you have the necessary expertise or you can hire seo services from companies who deal with that.
SEO Tips for WordPress Websites
So, what techniques can catapult WordPress websites to the top of search engines results pages irrespective of the niche to which the sites relate? Below are some tips that will make your WordPress site rank high and command high traffic:
1.Post top-notch, unique content
Content is the first and most essential optimization medium. For you to achieve high ranking on the search engine results page, you should post first-class and unique content on your website. Content is critical, as it contains the keywords that emphasize the general theme of the write-up. You should use keywords intelligently. The material ought to be easy to read and comprehend. It must also be useful and relevant depending on the topic you are exploring. Think about your target audience and post pieces that they can share and that will elicit comments or feedback.
2.Link internally and to other related websites
You need to exchange links with other pertinent websites that cover the topics you are tackling. Also, link your site to authoritative websites (high traffic sites). You should also bear in mind some of your visitors are new, thus you should internally link your posts with other related posts on your website. This will enable your visitors to find their way around your site’s content. It will also prolong their time on your website. Nevertheless, you must be cautious to do it correctly and only where necessary.
3.Shorten permalinks and make them clear
Permalinks and link structures are crucial when it comes to search engines. According to Google, permalinks should be as short as possible and as intelligent as human beings to make it easy for the search engine to pick the relevant piece of content.
4.Emphasize useful content or keywords on your website
Make use of h1-h6 to draw attention to headings or subtitles of a post or key sentences. You should also utilize a strong tag, too. Be cautious to not do it excessively.
5. Add your posts to the social platform
Post your website articles in various social networks to catch the attention of the many social networks users and to drive traffic to your site. As you promote your posts and website, drum support for other sites that you like as well. By doing so, you may win other people’s favor, and they may link back to your site.
6. Use SEO-friendly themes
For high Google ranking, use themes that are optimized for search engines. Themes that are fast-performing will improve your ranking, since the speed of a website is one of the many factors that influence the ranking of your site. The themes should also be mobile-device-friendly in addition to being fast-performing.
7.Optimize Image File Names
Google ranks images in addition to texts. In a bid to increase the users’ engagement, consider having an appealing or appropriate name for image files, too. You should do away with the default file names that digital cameras generate and instead give descriptive words and phrases for image file names. When Google reveals relevant images that are included in a blog, your visitors will be taken to where the images are posted once they click on them. Remember to utilize the alt tag and title tag for each image as well.
8. Use SEO plugins
WordPress provides several SEO plugins, like Yoast SEO, All in One SEO plugin, and many more. These plugins help you manage your website and encourage the addition of Meta title, keywords, Meta description, and Meta tags. They offer comprehensive SEO solutions that suit WordPress.
9.Enable content shareability
Social media has recently gained massive popularity, and nearly everybody is on one platform, if not several. Social media networks like Facebook, Twitter, Google +, LinkedIn, and others have large memberships, thus your content, once posted and shared, can reach an incredible number of people, resulting in massive traffic to your site. To make your content shareable, add social sharing buttons to your website. You also stand to build the credibility of your site if your material is shareable.
10. Use excellent and reliable hosting
From 2016 onwards, Google ranks websites depending on the page speed, among many other factors. In addition to employing the conventional SEO tactics, using superior and reliable hosting for your site contributes to a high rating.