YouTube is not just a place for cute dog videos anymore. Videos drive a 150% increase in organic traffic. This makes YouTube a decisive marketing platform that allows your business to reach more people, promote relevant content, and engage in more than one way.
As one of the leading content marketing platforms, maximizing your content marketing potential on YouTube should be one of your primary targets.
In this article, we cover the advanced tips in helping you rank your YouTube content on the top search pages, we help you visualize videos as one of the primary pillars of content strategy, take you through the editorial calendar process and look over ways you can engage with your customers.
So let’s dive right into the 4 essential tips to help maximize your YouTube Marketing Strategy.
#1 – Optimizing YouTube Search Engine with Relevant Keyword
Similar to Google SEO, YouTube SEO works on relevant keywords and finding the right target audience. Before you tap into SEO’s power, you need to create a pool of relevant keywords closely related to your domain and unique keywords that resonate with your business.
The YouTube search algorithm ranks videos on its page, based on uniqueness and relevance – so focusing on those two is critical when working on your SEO keywords. Remember, your business can only feature into the Top 10 videos on the first page. All you need is the right combination of keywords and content, and Voila, you’ll be on the popular list!
So, when thinking about your SEO strategy, consider the following points listed below:
Keywords specific to your channel: Choose keywords that specifically represent your business and use this generously in your video content. This will help the YouTube algorithm understand what your channel is about and help you find relevant audiences.
Video title and description: SEO keywords are not just related to your video content. Ensuring that the pool of keywords you have created is smartly placed in your video title and description is not only the basic thing to do – it also helps YouTube figure out what your video is about and show it to relevant users.
Video tags: If you’ve been using YouTube to promote your business, you might have come across tags. Video tags, like your channel keywords, apply to YouTube as it creates a broader list of audiences looking for the same tag. For instance, “marketing,” “marketing tips,” “social media marketing” are tags that work for any channel related to marketing and, in return, ensure higher visibility.
Adjusting your engagement metrics: YouTube is a platform that works on engagement – the more likes, shares, comments you have on your videos and channel, the better YouTube finds your video to be. In short, the more engagement, the better your videos are going to be pushed. Tuning your SEO keywords to promote engagement will make sure people not only watch more of your videos but also promote them to other channels (preferably in their own YouTube or social media channels). Rather than just asking audiences to view videos, push them to engage with it, and then observe as your channel subscribers grow and watch time increases.
SEO is a long game; creating relevant content that is focused, engaging, and caters to your audience is the key to building a good YouTube marketing strategy.
#2 – Taking A Video-first Approach In Content Strategy
YouTube is the leading hub for video sharing and content marketing on the planet. Founded in 2005 and later acquired by Google, it is the premier place to consistently grow your audience through relevant and engaging content.
As one-third of the web becomes increasingly video-focused, it positions YouTube to overtake Facebook in terms of watch time and the go-to place for content marketing. So, the need of the hour calls for businesses to rethink their approach in their content marketing strategy and take a video-first approach – but before we get into that, let’s highlight why a video-first approach is the need of the hour.
YouTube and video go hand-in-hand. Whether you are a marketing company or a coffee selling business, videos are dominating the web, and it’s better to capitalize than watching it from the sidelines. A video-first approach while content marketing helps businesses –
- Strengthen brand awareness and engagement
- Generate more leads, and that leads to more conversions
- Drive more traffic to your e-commerce website, page or offline shop
- Directly improving sales
The best kinds of videos that capture an audience’s attention are the one that is crisp, engaging, and impactful. In today’s world, creating videos is not an expensive undertaking, and one of the best ways to create ‘shareable’ videos is to go to https://videocreek.com/make/youtube-intro-maker/ and make stunning intros that can be uploaded to any channel.
Once you create a YouTube video, you can use it across your content marketing plans. For instance, you can embed the videos on your website banner, post it on social media creatives with a call to action, share it with your prospective clients to better engage and influence them.
Additionally, YouTube provides you insights with video Analytics to identify traffic sources, engagement results, watch hours, etc. You can use these insights to better understand your audience and work on improving your content marketing strategy.
#3 – Engage Your Audience With A Steady Flow Of Content
Often neglected, editorial calendars are important when planning your video marketing strategy. Editorial calendars are a great road map to help stick to a steady flow of relevant content that needs to be published.
Creating videos is time-consuming but an overall worthwhile process. Given the number of steps, establishing a workflow ensures that the pre-planning required to produce the videos is well on track before the deadline approaches.
By using this workflow, you’ll be able to pre-plan a well wide range of content pieces that will become a part of your YouTube library. In tandem with YouTube calendar, creating a social media calendar will also facilitate promoting and marketing your content on those platforms saving your time and money.
The key to having a steady flow of content also ensures that your growing audience becomes accustomed to expecting when the next video will be published. This often helps them plan their tasks and block out time to watch your video as soon as it gets published.
#4 – Cross-marketing on YouTube and other social media channels
Today all social media channels push videos to more users, which positions YouTube in a dominant position. Embedding your YouTube videos on channels like Facebook, Instagram, LinkedIn, Twitter is a great way to ensure it reaches a wide pool of people.
Having said that, every social media platform has its own set of audience who have a certain taste and liking. Optimizing your YouTube videos to them requires a bit of creativity and strategizing.
On social channels, short promo videos, snippets, animated videos work best, and it can be easily created using the best video editing software available online. On top of that, don’t forget to end your videos with a CTA. An outro maker makes it flexible for you to add a stunning end slide that makes your audience watch till the last second.
Maximizing your YouTube for long-term marketing strategy takes time and effort. It is a democratic platform that pushes relevant users to the most relevant channels.
You should focus your efforts on YouTube marketing with the steps mentioned above as it will help you reach a wider pool of audience, improve brand awareness, and generate more leads and sales conversions.