Beyond functionality, your website plays a major role in the overall success of your business. Unlike before, websites are now continuously updated to provide real-time information to visitors.
If you take a look at some of the most successful businesses in the world, you will notice that they all use impeccable web design to keep their customers engaged. If you are struggling to maintain traffic on your website and capture your customers’ interest, then you need to read this article.
Here are 4 web design tips that you can use to increase customer engagement:
Improve Your Website Speed
When websites take forever to load, customers can easily lose interest and decide to abandon their session, regardless of how good your product is. Improving your website’s speed is one of the easiest and most basic ways to increase customer engagement.
You can hire professional web designers to implement the best programs and software tools to fix any issues that are slowing down your website.
Get Comfortable with Analytics
Don’t let the seemingly complicated algorithms scare you off. Instead, get comfortable with analytics and use web tools to help you better understand your customers’ browsing behaviors. You can also hire a specialized web developer to implement different Web Solutions to address any tough issues you face or common areas of concern.
For example, if studying your website analytics shows that only a small percentage of your customers make it beyond your home page, a web developer can change the interface of your website to fix this problem to allow a much better user experience.
Consider the Use of Font and Colors
The font and colors you use throughout your website can be a factor in sending your customers away. As per psychology-based studies, different fonts and colors evoke different feelings in the reader. Some fonts can reflect professionalism and even authenticity while others can make the reader feel like your business isn’t legitimate.
As for the colors, it’s important to understand that flashy, bright colors should be used when you want to urge your customers to take action like signing up for your newsletter, for example. Alternatively, calm colors are more appropriate for pages where you need customers to focus and read through important information like your refund policy.
Contrary to what you may believe, a simple straightforward website is much more convenient and encouraging to browse through than an over-complicated one. You want your website to be user-friendly to appeal to as many customers as possible.
When you try to incorporate every feature under the sun on your homepage, it is more likely to backfire. One way you can simplify your website is to aim for one goal per page.
Take your checkout process for example, instead of having the address, the payment, and the confirmation tabs on one page, assign one for each. Studies have shown that when customers are not bombarded with many requests all at once, they are more likely to complete their purchases.
Your web design can help you immensely in keeping your current customers satisfied as well as attracting new ones. We are living in a digital world where websites have the power to make or break a business.
Use the above-mentioned tips to guarantee that your website works for you, and not against you. Also, stay connected with your customers through your social media platforms and consider their feedback.