Home Digital Marketing 6 Ways to Reduce Your Bounce Rate

6 Ways to Reduce Your Bounce Rate


If you are reading this it means:

  • You are struggling to boost traffic and email signups
  • You are struggling to acquire newer clients
  • You are struggling with conversions

Every single reason listed above boils down to one single explanation, “The bounce rate for your website is way too high.” For starters, the bounce rate refers to a situation when visitors come to your landing page and “Bounce” away before one gets to lure them towards conversion.

As people are increasingly bent towards boosting other metrics, having a high bounce rate spoils the game. When you see a high bounce rate for your site, it is nothing but a signal that your strategy for content marketing needs a revamp right away. So, a bounce rate, in essence, is more of a symptom for an underlying issue with your site, which is turning people off.

Maybe your website isn’t attracting the right kind of target audience, or the visitors coming to your site aren’t being greeted with good user experience. It could also mean that your website lacks an intriguing landing page holding the key to CTA. While there is a lot of stuff that can help shape up things, here’s a look at six sure-fire ways to help reduce your bounce rate for good.

Creating a CTA that shouts conversion

So, you got a great headline and have garnered a lot of interest with your content. Take caution as things can get real tricky here if you have a weak CTA. Optimizing the CTA is what matters the most. It doesn’t need to be a huge change as one can very much make an impact by changing the text on a single button.

More importantly, it can work towards engaging users, leading them to the right resource page of your website, which in turn will bring the bounce rate down. It could be anything like a limited free trial period that readily creates a sense of urgency and drives the user to make a decision. It’s worthwhile to consider that great CTA’s also function to enhance the usability of a site.

When you do that successfully, there is no reason as to why a customer won’t stay in your site a tad longer. While you can do all this by yourself, there are times you need an expert to do the job right. Take Convertica, for instance, a team of professional conversion rate optimization specialists helping people maximize conversions to boost their business revenue, like nowhere else.

Readable and Accessible Content 

Prospects don’t like to work hard to be able to access your content. While browsing, an individual is always busy and distracted, which is a good reason to bounce away. Hence, it becomes all the way more important to create content that is not only informative but also readable and accessible in equal measures.

Embrace simple tips to make a difference. While posting a content, split difficult or complex paragraphs across the length of the write-up. Use white spaces wherever possible so that readers don’t feel too overwhelmed. Aim to steer them via a clear navigational flow with buttons and links in between to boost engagement. Use texts in different colors to highlight and make it more inviting to click (this works great in case of your CTA text).

Optimizing User Experience 

When targeting to reduce the bounce rate, it becomes pertinent to ensure that visitors can easily find information. More than 50 percent of site visits happening from mobiles are abandoned if the page loading time is more than three minutes.

As such, your visitors won’t hesitate to leave your site seeking information from your competitor, which might be lacking in info compared to yours but does a better job with page load time and more straightforward navigation. Alongside this, it is also essential to understand who your visitors are and analyze their online behavior patterns.

With the help of tools like Google Analytics, one can gain valuable insights into finding more data about your visitors to help support their optimization strategies. Further, a brand site should optimize itself to boost its cross channel marketing capabilities, like being mobile-ready and having an omnichannel perspective to deliver a seamless experience.

Little changes like simplifying mobile forms can help you a great deal in ushering prospects for conversion. Lastly, your focus should be to present your content innovatively. Your website resembles your home front, and content is the only way that people get to form their opinion around it.

For creating an effective on-page optimization, the content you share on your website needs to appeal and cater to your user needs as well as cover relevant topics. While you are striving to make browsing experience for your customers a pleasurable journey, it also becomes essential to continually be with them, right from the time they visit their site. That’s where those pop chatboxes come in handy so that you can have an answer to any pain points a prospect faces while navigating your site.

 A/B Testing & Targeted Landing Page

One can’t be sure enough whether a particular set of words for a headline will do the trick to affect conversions. Hence, it’s important to run A/B split tests to help determine which content strategy will work. Typically, in A/B Testing, one gets to implement Javascript codes across important pages of a site, and leave the game to the software to determine the user interaction.

Now, in majority of cases, this is pretty dicey as it creates a potential towards unknown changes for your SERP Bounce Back appearing across the site. It doesn’t matter if only 30 percent of users can differentiate, the impact of the split test on SERP Bounce will function to fitter the same data to Google.

The same 30 percent traffic will behave differently, which in turn will trigger rankings impacting SERPs. Instead of doing so, it will be worthwhile to select a set of specific URLs and only work towards implementing the Javascript tags on those URLs only. Such an approach will ensure that you start witnessing rankings impacting a particular test group and hence will know where to focus.

Additionally, one can also resort to creating different landing page styles with a diverse target audience, keywords, and regions. If you cater to an international audience, make use of the user’s location and present before him a landing page that’s localized. Showing a user content that is crafted in their native language, pay options in their currency, and imbibing on their culture contributes heavily towards enhancing the user experience.

HD images to grab those eyeballs easily

The demand for high-resolution images and their subsequent importance can’t be stressed enough. That is why majority of company websites make use of HD photographs in the shape of full screen backgrounds. Take a cue from Google. The company that once used white backgrounds with a minimal layout now uses high-resolution images across their landing pages to grab user’s attention.

These days, multiple stock photography sites have a vast collection of professional photos that can be used to entice users and stay on your website until conversion. High-resolution images readily contribute towards creating a visual charm across significant positions on your landing pages, like right next to the CTA button. Besides standard website backgrounds, one can also use high-resolution images to act as a backdrop for parallax sites, inline photos, and much more. Let Your Customers Speak for You

Many websites resort to using a small slider of testimonials that show a quote of praise from a customer’s end. While that readily establishes your worth in front of your prospects, there’s a lot more than one can do.

A roundabout way to harness the power of these testimonials is to transform them into success stories with actual elements of essential storytelling like audio/video, exciting illustrations that one can showcase their existing client base as well. People love to read through success stories, and while prospects are frequenting your site, they would like to learn even more.


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