Home Digital Marketing 7 Online Tools to Understand and Help Your Business

7 Online Tools to Understand and Help Your Business


Let’s face it, the internet is now part of every business that is in existence at this very age. Your business is doomed if it does not utilize the useful and mandatory resource of the internet. I have talked to a lot of businessmen and every one of them have attributed the internet as one of the most important resources a business can utilize.

Online tools can be utilized in several ways to enhance the efficiency of your business and draw customers to your business. They can also be used to help you in accounting transactions and also increase your online presence so that your customers can interact with you smoothly. If you need to have a grip on online marketing, you can take a digital marketing course and significantly improve your knowledge in this field.

Having seen how online tools are resourceful for a business, let us go ahead and look at some examples. I have compiled some of the most important tools that I think every business owner should understand and utilize to increase their business’s performance.

1. Asana

Asana is an online project management tool for businesses to organize and execute their projects successfully. It is one of the best project management tools in the market right now. This tool helps you perform various functions such as gather your employees and draw them to a project space, delegate tasks for each one of them, assign duties and even create recurring tasks.

The tool has an online tutorial that will educate you on how to fully exhaust the tool’s use. Asana is free to install but it has a premium plan. If your business is large enough, the premium pan is good since it has additional features.

2. Groove

The groove is an online email and messaging tool. It is used by businesses worldwide for email marketing and branding. With groove, you can reach out to your mass customers through personalized emails. Customer support is really helpful with this tool.

With groove messaging, you can turn the email into a very powerful customer support tool. What is more amazing is that Groove is very simple to use and has extensive features. Groove makes your business more professional and therefore increasing customers’ confidence in your brands.

Additional features that are available in Groove include SMS integration, live chats, and social media integration. The groove is free to download and use to take advantage of this online tool to improve your business.

3. Hootsuite

Your business however small or large needs a vibrant social media presence where live interactions with customers take place. There is no better tool to help you with social media management than Hootsuite. It has a wide array of features to help you engage with your customers and keep track of all your social media accounts in one dashboard.

Hootsuite can also help you to have a keen peek at how your social media publicity status looks like. Hootsuite is one of the mandatory software to have to help your business grow.

4. Slack

Your business needs a platform where you can communicate one on one with your employees. Communication is very important in the business world. A good entrepreneur should, therefore, have a good communication tool to help disseminate communication in the production process.

For all team communications, Slack is the perfect software. Slack is an efficient communication tool that lets you have one on one chats with your employees. What’s more useful is that Slack can store and sort out your conversations for reference for a later date. With Slack, you will certainly improve team communication and productivity among your employees.

Slack is available in both free and paid version depending on your company size and requirements.

5. Dropbox

All businesses should utilize the services of cloud computing to effectively upload and retrieve documents and files when they are needed. There is no better provider of light cloud computing services than Dropbox. Dropbox allows you to upload and retrieve documents wherever you are and whatever device you are using. You do not have to worry every time you forget that important document in your tablet as you can retrieve it using another device.

Dropbox has a free plan whereby you are provided with 2GB of storage space in the cloud. If you are in need of additional space, there are two more premium plans to choose from; Dropbox Pro and Dropbox Business.

6. Due

Another good tool that a business requires is an efficient automatic payment processing and management software. Keeping a record of your payments and transactions that your business has is a very tiring job and it can distract you from doing other more important tasks. That is why you need an efficient payment system to organize and speed up cash flow. Due has a very organized and simple user interface which will help you to easily keep track of all the transactions that your business is involved in.

Due additionally has a customized online invoice service which allows your business to provide invoices to your customers. It has integrated all the most used methods of payments such as PayPal. Due is a must have an online tool for your business productivity.

7. Moz SEO

Finally, your business needs to have a good online presence and that means a good website which can be effectively indexed by search engines like Google and Bing. This happens by utilizing an SEO tool and Moz SEO is one of the best tools you can find.

Moz SEO has been around for a decade and a half and it has experience in this field. The tool can help your website be well formatted to fit the current SEO standards and hence have a higher ranking in indexing in your niche.

Utilizing an SEO tool is one of the best ways to run a good and effective website which will solidify your business’s online presence.



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