Even though you have a high-quality website with amazing content to share, people may not be able to find you online easily. There is still a need for an organic search to drive traffic to your website despite the rise of social media in recent years.
This is the reason why it is necessary to improve your search engine ranking so people can spot your website easily and stand out from the competitors. In other words, this is what search engine optimization (SEO) is about. You can utilize some of the best wordpress seo plugins like Yoast SEO to help improve your rankings on search engines.
Use Google Search Tools
Before you start improving your website rank, you should install Google Analytics and Google Search Console. Using these tools to track your progress and current success is important.
With Google Analytics, you can see how your organic traffic compares to all other traffic to your website. You can also see what pages users are finding on Google Landing Page.
For specific keyword research, use the tool Google Search Console. It means that you can see how each page on your site ranks for specific keywords.
Now that you know how your content is performing, you could make use of the following strategies to Increase your search rankings.
Give Each Page a Title
When search engines rank websites, it reads the title tag or meta title to indicate what the page is about. Since the title tag you use appears as the blue link that everyone sees, make sure to include relevant keywords users search for.
But this title is different from the bold heading everyone sees on your webpage.
Conduct Keyword Research
Use search data and also search your competitors to find the best targets for each of your pages. If you have a big website, then start with the pages that have the most content. Like it could be your product or service pages.
The pages you choose should have a clear message and should be focused on one topic. You can use many tools like Google keyword research tools to find the right search phrase.
Write Informative Content
Make sure to write content that people commonly look for related to your industry. Give your users a reason to visit your page by writing helpful and informative content. Also, include relevant keywords that make it easy for Google to find your website.
Your content should not be complex but easy so that readers find it readable.
Internally Link to Other Pages
As you keep on writing content, you will find yourself referencing topics that you have already published on the website. So in this case, add a link to your page to the new content so that it increases your overall organic traffic.
Since search engines will also evaluate the phrases you use for adding links, it is important to use meaningful keywords.
Improve Speed and Usage
Your website should be user-friendly and have an easy-to-navigate system as well. With more users now switching to mobile devices, make sure your website design is mobile-friendly. For this, you will need to optimize the images, codes, and content pages to load for both desktop and mobile devices.
When it comes to page loading speed, users don’t tend to stay on a page that takes more than a few seconds to load. Having a fast-loading website will improve your search engine ranking.
Give Your URLs a Purpose
The page URL can be easily ignored, and that should not be the case for your website. The URLs you use also benefit your website and keyword research. If you use a proper content management system then the name of the page will appear in the URL.
Before you post the page, double-check the name and URL. If you have already published it then you can redirect your visitors from the old to the new page.
