If you’re looking to get your digital marketing agency off the ground, or if you’ve been in business for a while and want to take it to the next level, there are plenty of ways to market your agency. Here are our top tips for doing so.
1. Combine SEO and Content Marketing Strategies
Combining SEO with content marketing can be a powerful combination because it allows you to focus on both promoting your agency’s website as well as creating valuable resources for your target audience that tie back into those pages.
For example, if you have an infographic about how much money businesses lose by not researching digital marketing before hiring an agency, then that infographic could be tied directly to the landing page for your digital marketing services. This would lead people interested in learning more about hiring an agency straight to that page, where they can find more information about working with you!
2. Be Active and Visible on Social Media
Social media can be an important part of your digital marketing agency’s brand visibility, but it’s essential to ensure you’re using the right networks. You should have a Facebook page, Twitter profile, and LinkedIn profile (and perhaps even Google+) and use these pages to share content related to your industry.
You can also use social media to network with other digital marketing professionals in your area or industry and stay in touch with clients who might be interested in what you have to offer.
When thinking about how social media can help grow your business as a whole, it’s crucial not just for people outside the company—but also for those working within it. By creating a culture of digital marketing professionals that are active on all of their company’s social platforms, employees will feel more connected with each other as well as with their audience outside the organization.
3. Optimize Your Website for Mobile Browsing
Nowadays, most of your website’s visitors are likely to be browsing on their phones. In fact, traffic from mobile devices has been steadily rising over the last decade—and it’s only going to keep increasing in the years to come.
Why? Because people are spending more time on their phones than ever before. As a result, it’s essential to make sure that your website is optimized for mobile-first browsing. This will ensure that your site loads quickly and easily on any device, and it’ll also help you meet Google’s mobile-friendly criteria.
4. Be Remarkable at Design
Design is an essential part of marketing. It can help you stand out from competitors, connect with your audience and build trust. With so many digital marketing tools available to help you create a beautiful and practical design for your website, social media profiles and more, there’s no excuse not to ensure it adds value!
In addition to helping attract new clients, great design can also help retain existing ones. Studies show that people are generally more likely to buy from trustworthy brands. So if they like what they see when they visit your website or social media profiles (and vice versa), then this will only increase their desire to work with you again in future projects!
When it comes down to it, marketing isn’t just about getting someone’s attention. Rather than thinking about how to get them, think instead about what value might be gained by working together in new ways.
5. Create an Email List
Email marketing is one of the most effective ways to build a brand and increase your revenue. Don’t worry about getting an extensive list quickly, or how much you’ll spend on it. It’s all about the quality of your email list, not quantity.
Don’t worry about what other people are doing in the industry, either. Email marketing is all about you and how you can tailor it to fit your needs and goals as an agency owner.
When you’re creating your email list, make sure you include everyone who has submitted a form or filled out a survey on your website. This is where most businesses go wrong. They’ll get someone’s name and email address but then never send them anything from their store. Don’t do this! Every client must be able to opt-in to receive emails from your agency.
6. Spend on Digital Advertising
You should spend money on digital advertising because it is the most effective and affordable way for you to reach potential clients. Your budget can range from a few hundred dollars per month to thousands of dollars per month, depending on how much you want to grow your business.
You can advertise directly on Google, Facebook, Twitter, and LinkedIn or use an ad management platform like AdRoll that allows you to target users with specific demographics and interests.
To measure the effectiveness of your campaigns, track click-throughs and conversions (website visits or sales). You may also want to consider using retargeting ads as well as remarketing so that people who have already visited your site see more tailored ads when they visit other sites online.
7. Use Infographics
Infographics are a great way to share your digital marketing agency’s knowledge and expertise with the world. They’re also relatively easy to create, but it can be challenging to make them stand out in a crowded space.
You must create an infographic that will resonate with your audience. If you want people to share it, they need to find it interesting. If you want people to learn from it, they need to understand what you’re trying to convey.
These tips plus a reliable agency project management software are a great way to market your digital marketing agency. With so many different options at hand and a wealth of knowledge on how they work, you can create an effective marketing strategy that will help you reach your goals.
The key is to think strategically about what kind of message you want to tell the world about your company and how best to share it with them in a way that resonates with their needs and interests.