Of every $100 that consumers spent the online retail market makes up for 10.8% of that, or in other words, approximately 10 dollars gets spent online.
Needless to say that online marketing plays a crucial role when it comes to communicating who you are and what you offer. You can either try in-house marketing or hire an agency. Let us explore the benefits of hiring an agency to market your online business.
An agency gives more than marketing expertise
An agency will always be on the lookout for the latest trends in the market that will make them have a marketing edge over others. Such a company will bring on board effective, and predictable systems that have generated leads in the past.
An agency helps bridge the gap between what is required in the market and what you currently have. Having an in-house marketer may lead to jobs overload. There are a lot of things that entails marketing, such as content strategy, internet marketing, SEO, and social media management.
Most of these agencies have a team of professionals that will do different tasks.
For instance, there may be a specific person to draft the content strategy, someone else to execute and a different person who measures results and does follow-ups.
Get access to the latest technology and tools
There are thousands of digital marketing tools out there that make it easy to reach crowds, measure the performance of campaigns and do follow-ups. Investing in all these tools can strain your business, especially when you are starting out.
Some of them do not even make economic sense, especially when you do limited campaigns in a month. For instance, it does not make sense subscribing to an email marketing tool that charges you $300 a month when you do only one campaign.
Marketing agencies invest in such tools in bulk and get discounts. Such tools increase productivity, efficiency and performance.
There are free tools that you can find all over the internet, but their capabilities are limited. These agencies use the same tools for different clients which makes them affordable at the end of the day. The teams at marketing agencies are also trained to use these tools and interpret their data.
Reduces training costs
A marketer needs to perform a myriad of things such as attracting quality leads, build and expand subscribers, increase traffic to a website and increase conversions.
However, your marketing team may lack these skills, which calls for training, which costs you money and time. Such a team must also come up with an effective strategy that will grow your leads and convert them into customers.
The cost of equipping your team with up-to-date skills can be very costly. They may need to attend training and invest in continued education.
A marketing agency ensures that it has a highly skilled teams and you don’t have to worry that because the agency understands what is happening in your industry.
You will sign a contract with such a firm that will highlight the roles, responsibilities and expectations of each player in this agreement.
It is cost-effective
Hiring an in-house marketing team may drain resources in your business. Think about the recurrent salaries that you have to pay, training and benefits that come with a full-time employee.
Hiring an agency can save you some of these expenses. You only need to pay a fixed amount at the end of every month, and the agency will take care of the rest.
You also eliminate the cost of landing on a bad hire when you use an agency to do the marketing.
Get a wider perspective of things
In-house marketers may fail to point out things even when they are falling out of place. Such people may feel comfortable with the way things are, and they may thus see no need to change.
An outsider can help bring an unbiased view that will help grow your business. An agency captures the needs of the customers and advises on how to ensure they are fulfilled.
Selecting an agency helps to grow your business while you focus on serving customers. Be open-minded and allow the agency to carry the marketing function with minimal interruptions.