E-commerce is something that has completely changed the way we do business and the way consumers shop. Shopify was one of the pioneers in helping small businesses take their businesses online and usher them into the digital age. Shopify offers numerous advantages, which make it the ideal solution for a lot of business owners looking to begin selling online.
One of the major things Shopify has going for it would be the accessibility it offers. A lot of the E-commerce platforms that exist are feature-rich and very useful, but they lack the accessibility and usability that many are after.
If you are not someone that is technically savvy or you want to spend more of your time running your business, you aren’t going to want a solution that requires a lot of technical knowledge and proficiency. Nor are you going to want to spend time coding or doing things that take away from running your business. This is where Shopify truly nails things.
Shopify makes setting up an E-commerce store as easy as clicking a few buttons. It is straightforward to set up and use. Therefore, you will be able to get a complete E-commerce solution up and running in very little time, and the tools and ease of use of maintaining it are just as accessible. Moreover, you can easily convert your e-commerce store in to a mobile app using Shopify app builder.
2. Professional Looking
Another aspect that Shopify offers significant value is with the storefronts and themes it offers. There are all kinds of professional templates that you can choose from, which will allow even the most novice at web designing will be able to master.
Being able to select from professional-looking templates means you will be able to create a professional-looking website without having to have any design knowledge, coding expertise, or fork out money to hire someone with it.
Instead, you will be able to choose a template that you like and begin setting up your website that looks and feels professional.
3. So Many Features
With something so easy to use and intuitive, you would assume they compromise in features. After all, more features usually complicate things. Shopify managed to blend a mixture of accessible and features without over-complicating things.
The platform is so widely used that it features some of the most third-party developer support you will find on any E-commerce platform. You can easily convert your Shopify online store into a mobile app using Shopify app builder.
You can find app integration that will allow for adding various features and functionality to your website. Being able to take advantage of the third-party platform support is something that truly makes Shopify stand the best E-commerce solutions you will find on the marketplace.
Nowadays, it is more important than ever before to take security seriously. With all of the information that you will be collecting and that customers will trust you with as an E-commerce business, you will need to protect it as well as possible. This is easier said than done.
This is especially true if you aren’t technically savvy and if you don’t have any knowledge or expertise in security solutions. Because of this, you want to identify a platform that offers ample security features and a platform that takes security seriously.
This is one of the more underrated aspects of Shopify as a platform. Shopify takes pride in being one of the most secure platforms, and they are regularly upgrading and maintaining the platform to minimize the potential for breaches.
5. Mobile Optimization
When you are looking to succeed in todays mobile dominated marketplace, you need to address your mobile optimization head-on. It is imperative to have the highest level of mobile optimization because it will help your website rank as high as possible within the search engines.
But it will also help you provide your prospective and current customers with the best possible mobile viewing experience. A majority of people now actively search for products, browse websites, and even shop on their favorite mobile devices. Because of this, you need to focus on your mobile optimization to keep up with the trends.
6. Extremely Easy Checkout Solutions
Another standout benefit that you are going to be able to get when you choose to go with Shopify as your platform of choice would have to be a better checkout solution for your customers.
One of the main things that you are going to need to do when you are looking to set up an E-commerce store would be to make it as comfortable yet as secure as possible for your customers to check out. Shopify has set up support for a variety of payment options using Stripe, which will give your buyers the freedom to be able to make all kinds of transactions with various payment options without having to pay any fees to do so.
7. Customer Support
Whenever you are looking to choose a platform that you will be relying on for your E-commerce solutions, you will want to identify one that is going to keep your website up and running and one that is going to be able to minimize downtime and problems that you might be faced with.
By finding a platform with exceptional customer service, you will be able to get any problems corrected before they begin costing your business potential sales. Shopify has some of the best support in the entire business, with agents available 24/7 through live chat, phone, or email.
As you can see, Shopify is easily the leader in E-commerce platforms for a reason. They offer numerous benefits that you can take advantage of while running an online business.