Social media is a crucial aspect for businesses that allows them to engage with their audience, and build credibility over the world wide web, regardless of their size.
If you’re a budding entrepreneur, you may already know about the ability of social media to take your business to the next level. To successfully harness the benefits of social platforms, you must have the proper arsenal in your inventory – social media marketing tools.
If you’ve ever tried SMM, you may already know about Hootsuite. It’s one of the most popular tools, used by businesses of all sizes to make a persistent presence on social channels.
However, due to an extravagantly stated price tag, not all businesses can afford it. With that said, let’s take a look at a quick rundown on the list of best Hootsuite alternatives that help you with every aspect of your social media marketing (without feeling like a financial burden):
Best Hootsuite Alternatives: Our Top Pick 👌👌
1. Zoho Social
With a myriad of smart scheduling options, Zoho social aims to make social media marketing a cakewalk for you.
Not only it is one of the best Hootsuite Alternatives but also Zoho Social is designed specifically to meet the growing requirements of small and medium businesses that allow you to build a persistent presence on social media channels for your brand.
The tool offers several advanced features such as smart predictions and social listening that help you determine the ideal publishing time to gain maximum engagement and reach on your posts.
Although you cannot connect RSS feeds with this tool, the team collaboration and smart scheduling feature certainly make it one of the most prominent social media marketing tools in the market.
|15 Day Free Trial||No RSS Feed Integration|
The tool is priced at $200 per month and allows five users at a single time. Moreover, there is also a free trial of 15 days that helps you get familiarized with the available features and the user interface of this tool.
With a great resemblance to Hootsuite, Buffer initially launched as a tweet scheduling tool and didn’t take much time to become one of the most popular tools for social media marketing.
Throughout time, it has introduced several new features and changes that extend its capabilities to a completely new extent. It offers a dedicated feed for various social media networks and also allows you to use it for absolutely free with a single social account to schedule a maximum of 10 posts.
Buffer works efficiently with numerous social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram, and a lot more. Unlike Zoho social, the tool also allows you to create content using RSS feeds as well.
|Dedicated Feeds||No Notifications for Messages and replies|
|RSS Feed Integration|
With the help of Buffer, you can make publishing schedules for all your social media accounts. Moreover, these schedules can also be used to add new content, unlike Hootsuite that keeps you restricted to a single schedule.
Being a unified platform, CoSchedule helps you manage all your social marketing needs through an organizer that can be easily integrated with various social media networks. It features automatic notifications that help you stay updated with the engagement around your posts.
There’s also a campaign analysis feature that allows you to determine the efficiency of your content and suggest changes to make it even better.
The tool also offers unparalleled reporting and statistics, along with the ability to integrate third-party applications. As compared to Hootsuite, the CoSchedule is slightly expensive and the cost may increase as you scale up and avail more advanced features.
|Customized Branding||Requires Additional Payment for Add-ons|
|Third-Party App Integration|
The CoSchedule – social organizer offers multiple plans and the basic one allows 3 users at once. With its powerful centralized management system, you can easily create engaging content and schedule their posting time.
If you are looking to harness the capabilities of artificial intelligence in social media marketing, SocialBakers certainly fits the bill for you.
It’s a completely AI-powered social media analytics and marketing platform designed specifically for small and medium businesses to be able to publish their content at the right time for the most desirable results.
With an intuitive and user-friendly interface, the tool allows you to compare, measure, and optimize your social media campaigns with ease. Moreover, while the free version of Hootsuite offers a great start to businesses that are just starting out, the predictive intelligence of social bakers is surely worth the investment.
|Competitive Ad Insights||No Predefined Price Model|
|Powered by AI|
Socialbakers doesn’t include a fixed recurring fee and the exact figures can be only made available through request. Therefore if you are planning to get this tool, make sure you contact them beforehand.
Popularly known as an efficient publishing tool, the Agorapulse covers several other factors of social media marketing such as social listening and competitive research, that allow you to make the most out of your presence on the interconnected web.
It works with some of the most popular social platforms such as LinkedIn YouTube Twitter Instagram and Google+. Additionally, the tool also offers a unified inbox that can be used to view and reply to comments.
You can also monitor your hashtag and keywords to drive maximum organic reach on your content. Additionally, there are numerous other features also such as a visual calendar, follower profiling, and comment moderation that make it a great social media marketing tool in nearly all regards.
|Unified Inbox||Slightly Expensive Than Other Variants|
|Keyword and Hashtag Monitoring|
With their unified inbox feature, agorapulse helps you interact with your audiences on social media channels a lot easier. Furthermore, the clutter-free dashboard makes the whole process even more convenient for you.
Sendible helps you manage multiple social media accounts from a single interface. It helps you with every aspect of social media marketing from planning to driving engagement. It’s designed specifically for agencies that deal with multiple clients.
In addition to the standard features required for social media marketing, Sendible helps you stand out with its CRM functionality for lead generation and 360-degree monitoring capabilities.
When you access the dashboard you can and see an endless amount of features including sentiment analysis, auto-responding, detailed analytics, auto-following, monitoring, and so on.
|Social CRM for Lead Generation||Requires Learning to Operate|
|RSS Feed Integration|
While the amazing capabilities of sendible may help you gain an edge over your competitors, it surely requires your team to learn about the platform. Moreover, the pricing is determined on the basis of the services you are using.
With a centralized inbox and an intelligent social media dashboard, the eClincher helps you make your social media management a lot easier and effective.
It offers numerous features for small and medium businesses to enhance their social presence. The tool is highly popular for its exceptional reporting, publishing, and monitoring capabilities.
It can also integrate with pocket and share your desired content from your Pocket account to your social media handles automatically. However, you may notice that the user interface of eClincher is not as simple as HootSuite and requires a learning curve to master.
|Marketing Automation||Involves a Learning Curve|
Fortunately, the tool offers a 14-day free trial that allows you to get familiar with the platform. In case you make up your mind to use this tool for your social media marketing efforts the pricing begins at $59 per month.
Offering seamless compatibility with Instagram, Facebook, Google my business, Twitter, TikTok, Pinterest, and VK, the social pilot is one of the most affordable social media marketing tools available in the market. It provides efficient client management and team collaboration dashboard that helps you operate your SMMA with ease.
There are several advanced post scheduling options such as adding CTAs, albums and carousel posts, videos, mentions, and a lot more.
Additionally, the social pilot can also be integrated with canvas to make engaging images right away on the platform. Unlike Hootsuite, the social pilot offers you multiple links shortness to choose from and allows you to search RSS feeds for your required content.
|Canva Integration||Only Annual Billing Offered|
|24 Hours Customer Support|
|Advanced Post Scheduling|
The best thing about the social pilot is that it allows you to schedule 500 posts along with their images for your social media platforms. Moreover, this tool also provides a unified dashboard to make navigation and managing multiple clients easier.
9. Sprout Social
Sprout social provides you the ease of usage with a clean dashboard that helps you carry out your social media marketing efforts in a proper and organized manner.
This tool features a unified inbox that allows you to respond to all your social media messages with a single stream and helps you to join and track conversations to engage with your audience.
It also offers several collaboration features that can be used to divide tasks equally amounting to numbers and get more done in less time. The collaboration features offer live activity updates that prevent duplication of posts.
Sprout social even includes weekly reports that help you to stay updated with the engagement across different social media handles, and also allows you to monitor keyword searches.
|Supports Numerous Platforms||Cannot Manage Communities on Facebook|
|Free 30-Day Trial|
|Customized Analytics Reports|
The simple analytics reports with easily understandable data allow you to measure your performance, and gain presentation-ready analytical data for absolutely free of cost that can also be exported in different formats such as CSV and PDF.
Formerly known as tweetlater.com, the Socialoomph platform was initially launched as a Twitter management tool. As it grew popular among users, the tool added various new functionalities that help you enhance your engagement and productivity on numerous social media websites.
The tool supports almost every social media handle and allows you to schedule posts, monitor activities, and track profiles. There’s also an auto-responding feature that allows you to stay connected with your audience all the time.
With Socialoomph, you can gain access to several SMM services absolutely free of cost or choose a personalized plan with only the services required by your agency.
|Manage Unlimited Accounts||Advanced Features only Available for Twitter|
|Flexible Payment Terms|
Even the free plan of this tool allows you to manage unlimited profiles, and there’s also a DM management feature that helps you to prevent spam and make your social presents a lot more credible.
11. ViralHeat (Currently Cision)
Viral heat is termed as one of the most comprehensive social media marketing tools available in the market that allows you to track all your conversations throughout different social media accounts with the help of smart streams.
This tool allows you to identify trends and analyze them to help you make informed decisions that result in higher engagement.
The tool also provides real-time data that helps you determine the progress of your efforts right away. On top of that, it’s also an ideal tool to organize your content through a content calendar and schedule it easily.
Furthermore, you can also engage with your audience through this tool and be a part of their conversations in real-time.
|NLP-Based Sentiment Analysis||Opaque Pricing Model|
While there are no specified prices mentioned for this tool on the website, it allows you to choose a customized plan that can prove to be beneficial for users who require a handful of features without paying the amount for all the capabilities offered by this tool.
However, this platform has been acquired by Cision, and the social media management now directly operated from the current acquisition itself.
12. Social Clout
Social Clout is a fairly unique platform that emphasizes building and managing relationships with customers through social media channels. It provides highly detailed reports based on deep data analysis that helps you to make mindful decisions and get the most out of your social efforts.
The tool also tracks your social conversations in real-time and allows you to engage with your audience. There’s also a real-time feedback feature that helps you make informative strategies for your brand’s growth.
The most prominent feature of this tool is their NLP-based sentiment analysis that allows you to determine the intent of your keywords and know the opinion of your audience about your products or services.
|Supports Forums and Blogs too||Limited Analytics Reporting|
|Monitor Brand Mentions|
|Free for The First 30 Days|
With the help of social clout, you can also analyze your competitors and gain insights into their practices to help you stay ahead of the crowd, and know where you stand in the market.
As the name suggests TweetDeck is a social media marketing platform designed specifically for Twitter. It’s known as one of the most powerful Twitter tools that offer real-time tracking engagement and organizing.
With the help of this tool, you can reach your ideal audience and make your Twitter handle work for the growth of your business.
The user interface resembles Hootsuite greatly and makes you feel at home in case you were an active user of Hootsuite. Within each stream, you can customize the columns by adding mentions, Twitter lists, new followers, and so on.
It also provides you some basic content scheduling functionality which is certainly exceptional, keeping in mind that the tool is available for absolutely free of cost.
|Customized Social Streams||No Advanced Features|
|No Sign-Up Required|
|Completely Free of Cost|
If you are looking to grow the engagement of your Twitter account you can surely make good use of the tool. While this also means you would still require other tools for managing different social media networks, it is certainly ideal for people focusing mainly on Twitter.
If your agency focuses mainly on visual content platforms such as Instagram or Pinterest, you will surely find tailwind as a great companion for your processes.
From scheduling pens and grouping boards to looping pins for resharing, it offers a lot of capability along with detailed analytics to help you analyze the performance of your campaigns.
This platform includes all the good practices for Pinterest that help you derive maximum traffic and conversions from this social media handle. It also allows you to create panes directly from the platform without using any third-party application.
Moreover, there are several communities that you can join to find several that you can share based on your topic.
|Built-in Communities||Additional Features Require Upgrade|
|Creates Attractive Pins|
Tailwind is certainly a powerful social media scheduling tool with plenty of insightful analytics and support for visually-backed platforms such as Pinterest and Instagram. Additionally, using the tailwind create feature you can easily make eye-catching pins in no time.
With a unique analytical social media campaign manager, SocialMonials is yet another useful social media tool for medium and small-sized businesses.
From a single dashboard, you can manage all your social media accounts with the ability to track campaign performance, make new posts, and interact with your customers at the same time.
There’s also a companion mobile application that allows you to track your campaigns anytime, anywhere. In addition to its exceptional affordability, the platform also offers great functionality with the uttermost ease of usage. SocialMonials can also be used to set up trigger actions and track conversions.
Here are the Pros and cons of SociaMonials to add to our Best Hootsuite Alternatives List.
|Supports Brand Targeting||Complex User Interface|
|Companion Mobile App|
With 4 different plans to choose from, SocialMonials is a great social media marketing platform if you are just starting out in this field. It offers everything that you need to make a persistent presence on social channels.
Publer helps you schedule, collaborate, and analyze your content for various social media platforms such as Twitter, Facebook, LinkedIn, and YouTube. It offers several predefined posting schedules that can be used to automate posting content on your social media handles.
The tool provides both free and paid plans, and the former offers numerous advanced capabilities such as link shortening, auto-scheduling, and post preview. The premium membership is also very affordable and provides in-depth analytics along with the ability to connect your Google my business account as well.
Here are the Pros and cons of Publer to add to our Best Hootsuite Alternatives List.
|Predefined Posting Schedule||No Distant Features|
|Automated Content Posting|
Publisher offers numerous reporting and analytic features that allow you to track the minute details of your campaigns and optimize them for better performance and engagement.
Crowdfire is an exceptionally powerful tool that allows businesses to drive customer engagement, regardless of their size and operational capabilities.
It offers several amazing features such as content curation, bulk scheduling, standard scheduling, post analytics, and a lot more. Moreover, you can also create RSS feeds before publishing any content peace on your social media profiles with the help of this tool.
With crowd fire, you can manage multiple accounts easily through an interactive dashboard that also provides you brand tracking features. The tool is free to use with limited capabilities and you can also choose from three different plants namely plus, premium, and VIP.
Here are the Pros and cons of Crowdfire to add to our Best Hootsuite Alternatives List.
|Supports RSS Feeds||Limited Capabilities in Free Version|
|Designed for Customer Engagement|
All in all, if you are dealing with numerous clients for social media management, you will surely find crowd fire helpful for your agency. The amazing features along with in-depth analytics help you grow your social presence in no time.
18. Content Studio
When it comes to curating the best content for your business nothing can beat the competency of Content Studio. It automatically finds trending content around your niche that ensures you never run out of ideas.
Moreover, like other social media marketing tools, it also offers features such as content scheduling, multiple account management, and reporting and analysis.
The tool also includes collaborative features that allow you to work on your projects with a team. Although there is no free version of the tool available, you can choose from four different options, each with its unique set of features.
Here are the Pros and cons of Content Studio to add to our Best Hootsuite Alternatives List.
|Researches Trending Content Automatically||Costlier in Comparison|
|Bulk Content Scheduling|
If the content is considered to be the king then Content Studio is surely the kingmaker. With the intelligent content idea generator, you can make sure that you never run out of ideas.
19. Social Report
By offering several meaningful insights, Social Report helps you take informative decisions to drive maximum value from your social media handles.
It allows you to track the profiles of your competitors that help you have an edge over others. The dashboard of this tool includes all the minute details that you will likely require for optimizing your social profiles.
The social report works on a highly sophisticated analytical approach but still manages to provide a great user experience with easy operations. There are several advanced publishing tools that help you to schedule your content on the go.
Additionally, it also includes some unique listening tools that allow you to take advantage of market opportunities for the growth of your business.
Here are the Pros and cons of Social Report to add to our Best Hootsuite Alternatives List.
|Easy to Use||Requires Learning to Operate|
|Contact Management System|
|Data-Driven Analytical Approach|
Overall it is a very comprehensive application that allows you to cancel your subscription at any instant of time and offers numerous efficient managerial techniques. With this tool, you can easily engage with your audience in real-time.
20. Salesforce Social Studio
Powered by the Salesforce marketing cloud, Social Studio aims to grow your social presence using proven marketing strategies.
In addition to its social media marketing capabilities, the tool also provides you several handy features that help you with sales and customer service. It makes sure that crucial communications are directly and automatically transferred to the right person.
Moreover, you can also categorize your posts as per their priority and gain insights into the discussions happening around your content.
It uses machine learning techniques for analysis that makes the tool highly accurate as well. The best thing is that you can also customize your dashboard as per your preferences.
Here are the Pros and cons of Salesforce Social Studio to add to our Best Hootsuite Alternatives List.
|Categorize Posts by Priority||Requires Time for Implementation|
|Real-Time Discussion Insights||Subscribers in Retargeting Audience Can’t Be Removed|
|Uses Machine Learning|
The Salesforce social studio offers customized pricing depending on your requirements. However, you may notice that implementation takes a little longer with this tool and new versions are required to be created even when making simple edits.
Well, here is everything you need to know about the best Hootsuite Alternatives. While Hootsuite is one of the oldest and credible social media marketing tools, the alternatives stated above have their own unique selling points and features, that too at very competitive prices.
You can also checkout AnyDesk Alternatives from the link here.
With the help of the right social media tool, you can create an efficient strategy that allows you to make wiser decisions for your business and derive the maximum value for higher profits and better customer retention.
Therefore, make sure you do your own research, and consider choosing any of the Hootsuite alternatives available as per your requirements.