Home Tech 11 Best Bitly Alternatives For World-Class Link Management

11 Best Bitly Alternatives For World-Class Link Management

The bit.ly URL is well-known to the ordinary online surfer. These URL shorteners are becoming increasingly common as web culture advances for various reasons, including analytics, the necessity to preserve SMS or link masking, Twitter character count,  and link analytics.

TinyURL was the first to join and quickly gained popularity. Then, all of a sudden, Bitly appeared to be the dominant force in the web space. Throughout the years, there has been an increasing number of solutions becoming available.

According to recent information gathered from genuine users, most appear to be satisfied with Bitly’s services. Nonetheless, for whatever reason, some people may prefer the alternatives, particularly following its redesign.

Some Bitly consumers worry that the company has abandoned the concept of simplicity. What used to be a simple two-click solution for shortening and sharing links has evolved into a sophisticated program with many superfluous functions.

If you are one of those who seek a simple solution, below is a list of the ten Bitly alternatives for the year 2022.

Best Bitly Alternatives: Our Top Pick 👌👌

1. Clkim

Clkim appears to place a strong emphasis on combining ease of use with good metrics tracking capabilities. With its headquarters in Israel, Clkim possesses numerous distinguishing characteristics that make it among the top Bitly alternatives.

For example, Clkim’s re-targeting feature has received such positive feedback from real users that it is widely considered the best in the market.

It can automatically compile a list of anyone who has clicked on the Clkim link from anywhere on the internet.

Best Bitly Alternatives

It is possible to build your unique custom domain using the Clkim service or to point an existing domain to their database. In both circumstances, you can use the domain to build shorter links that are easier to remember.

Suppose your brand is called ‘MyLink,’ and your domain name is MyLink.com. You could use Clkim to build a specialized domain (such as mylink.ss) that will shorten and track the links associated with your brand.

Clkim - Brand Your Links

Alternatives include using mylink.com to produce abbreviated links for book launches (such as mylink.com/BookLaunch to substitute mylink.com/books/events-book-launch-).

Another noteworthy feature of Clkim that justifies its inclusion on our list as a viable Bitly substitute is its geo-targeting capability. It is possible to direct the links to prospects in specified geographic places using this function.

Compared to Bitly’s three price options, which start at $29, Clkim also provides three pricing plans, but the first one starts at $10 a month if you pay for the service annually.

2. ClickMeter

Clickmeter fulfills the role of a link tracker and is a URL shortener in the traditional sense. Even though you can generate shortened links with or without your unique domain or sub-domain, the emphasis is on statistics rather than any other feature.

It is possible to handle metrics relating to affiliate earnings, data, and banners with the help of Clickmeter. These are in addition to the standard metrics that may be tracked using Bitly and other link shortening services.

Another aspect of ClickMeter that distinguishes it as a highly significant Bitly rival is pre-loaded with click fraud protection. This is particularly useful for affiliate program managers, GPT operators, and other related sites where it is necessary to discern click fraud.

What is ClickMeter

Even though ClickMeter does not give free subscriptions or trials, the platform is aimed at organizations, affiliates, marketers, and publishers, among other people and businesses. ClickMeter, on the other hand, offers three different programs that start at $29.

3. Innkin

Of all the alternatives on this list, this is the only one based in India. Lnnkin is designed specifically for users in India and other countries outside the United States. There are indeed a variety of reasons behind this.

First and foremost, Lnnkin’s free plan includes several features that would generally be reserved for paid plans. With a free account, you can create infinite short links and redirections.

These ‘unlimited’ offers are restricted by the number of clicks a free user can make in a month – which is 1000.

Along with the free account come features such as a UTM builder, link management capabilities, and the ability to analyze and offer extensive information on the tracked links.

The free account allows you to export click data as CSV files to your computer. Because of all of the features and functionalities available to you with a free Lnnkin account, it is simple to understand why it is seen as one of the best Bitly alternatives, especially if you can’t afford to spend so much because you have a tight budget.

Further, Lnnkin has browser extensions for Chrome and Mozilla browsers. This service is also available to non-paying users.

Because of this, if you are using any of those two common browsers, you will not be required to log into your Lnnkin account whenever you wish to link, provided that you have the extension installed.

Finally, Lnnkin offers a pricing structure that is more inexpensive and flexible. Compared to Bitly’s three pricing tiers, which begin at $29, Lnnkin offers six pricing tiers, with the first one starting at $4.99. As a result, price is a significant factor in determining if Lnnkin is a superior alternative to Bitly.

4. TinyURL – bitly alternative free

TinyURL is considered to be the birthplace of link shortening technology. If you remember, we stated earlier that Bitly joined the team in 2012, six years following the founding of TinyURL. 

If web platforms that have been present for longer are more trustworthy, then TinyURL is the most trustworthy of all the alternatives.

In what specific ways does TinyURL continue to be a superior option to Bitly, and why?

The first thing to note is that you may use TinyURL to produce shortened links even if you are not a registered user of their website.

Best Bitly Alternatives1

For the time being, Bitly does not allow for this. TinyURL has to be at the top of any list of Bitly alternatives if you are pressed for time and don’t care so much about other aspects (including analytics).

One other area in which free users choose TinyURL over Bitly is in the area of brand recognition. When using Bitly’s free service, customers can only build generalized links that do not mention their brand or specific offer (for example, bit.ly/2QUKR7t). 

However, free users (even non-subscribers) can alter URLs on the TinyURL platform to include their brand names or special offers (tinyurl.com/MyName).

TinyURL links never expire, which is another feature that users appreciate. This is in contrast to the majority of the other alternatives.  Because of this, once you build a TinyURL link, it is yours to keep for as long as you want, and the service will be available for you.

While TinyURL is free and does not provide subscription plans, free users on Bitly are only permitted to access a restricted number of features, functions, and offers.

5. Bit.do

One can trim links on Bit.do in the same way that you can compress links on TinyURL without needing to register on their site first.

All you have to do is copy and paste your lengthy URL into the appropriate field. Finally, you can change the final part of the URL to something more descriptive (for example, bit.do/MyName) if you want.

11 Best Bitly Alternatives For World-Class Link Management

Following that, you will need to fill out a reCAPTCHA box and tap on an option labeled “shorten.” Depending on the strength of your internet connection, the shortened link will be given to you in minutes or seconds. As a result, Bit.do is high on our list of Bitly alternatives in terms of ease of usage.

Additionally, unlike Bitly, a bit.do link would never expire, similar to TinyURL. As a result, they become your property for the duration of the service.

One significant advantage for those that subscribe to their subscription services is that Bit.do has over Bitly the ability to track conversions.

This implies that with Bit.do, you can link to track whether or not someone has made a purchase, registered on your specific webpage, or downloaded your app, for example.

The ability to conduct competition analysis is another significant advantage of a Bit.do a premium plan over a Bitly paid plan, which can be seen here. It might assist you in identifying current or potential future competitors.

It provides comparative metrics that allow you to see your standing among your potential competitors.

Apart from that, Bit.do offers geolocation, IP address monitoring, and other detailed statistics and information.

Furthermore, even though some people have reported receiving spam emails containing bit.do links (this has negatively impacted the image of this URL shortener); it contains several security safeguards.

For example, users can use a password to safeguard their statistics and the links they create.

We believe that the extraordinary simplicity with which you can build shortened links on the site has something to do with the spam problems that have arisen.

The starting fee for Bit.do ($85 per month) is, on the other hand, much more than the pricing for Bitly ($29).

6. Short.io

Here is a community of link shorteners member who has only recently joined the group. Short.io was previously known by the moniker Short.cm.

One aspect in which Short.io outperforms Bitly and many other Bitly alternatives are the ability to create a link with a customized sub-domain of your choosing. This is true even using the URL shortener’s free version.

In comparison, the closest you can come to distinctive branding with the basic Bitly account is a basic link, as previously mentioned.

Unlike Bitly, Short.io offers a WordPress plugin, which is a nice feature. The widespread use of WordPress amongst webmasters and site operators is guaranteed to be of interest to many individuals.

Short.io offers three different programs, each of which starts at $20. The starting pricing of this service is substantially less expensive than Bitly’s, which starts at $23.


The tagline for the BL.INK website indicates that they are “more than just a link shortener.” Is that description accurate, or is it only marketing jargon? According to our assessment, they are correct to a significant extent.

This is because of BL.INK has a slew of features geared toward link management and brand promotion.

And how do BL.INK and Bitly compare and contrast with one another. To begin, both tools have many features and functionalities in common. However, in this article, we will only discuss their points of differentiation, particularly where BL is.INK outperforms the competition.

The fact that BL.INK also provides domain registration services in addition to the normal link shortening, branding, and administration services is one example of how the company differs.

In addition, the campaign management capabilities of BL.INK provides more extensive and integrated metrics reporting than other Bitly alternatives.

However, because of BL.INK has a more sophisticated interface, a little more difficult to understand than Bitly. Aside from that, both tools are simple to set up and operate.

For example, each of them demands you create a user account to use them. However, if a few additional features on the BL.INK dashboard translates into greater value while also increasing the challenge of mastering it, BL.INK is unquestionably a superior choice to Bitly.

Some of the defining characteristics of BL.INK includes thorough link tracking and complete campaign management. The ability to track the success of your links across numerous platforms is an example of this concept in practice.

Users can additionally personalize their connections by adding their logo. There is even space for users to add notes that are specific to individual links – which is particularly useful in cases of collaboration amongst team members.

For those concerned about their security, there appears to be an industry-wide consensus that BL.INK is a superior alternative to Bitly. 

Consider the fact that it has unrestricted API access. It also has many security features and options, such as tiered user access rights, audit logs, etc.

However, there may have been security and safety worries concerning Bitly, BL.INK’s security and user management capabilities are more advanced in some respects.

Users have not yet expressed dissatisfaction with Bitly’s customer service; nonetheless, consumers have expressed special satisfaction with BL.INK’s “quick and perfect” responses to a user query, as described by one satisfied client.

A total of four different plans are available from BL.INK (plus one that is subject to customization). 

The fact that BL.INK offers five plans (as opposed to Bitly’s three) means that BL.INK provides more options to its clients, even though the plans start at $48/month (as opposed to Bitly’s starting plan of $29/month).

8. Rebrandly

Apart from the normal functionality that URL shorteners provide, Rebrandly offers many additional options unmatched by the competition. 

When it comes to the very top Bitly alternatives, it essentially has all you need for link management, particularly for link branding.

Rebrandly’s most attractive and distinctive characteristic is the ability to personalize shortened URLs by including users’ second-level domain names.

Consider the following link to Dav Pilkey’s website, which announces one of his novels with the longest names – ‘Captain Underpants And The Perilous Plot of Professor Poopypants’ –: https://pilkey.com/book/captain-underpants-and-the-perilous-plot-of-professor-poopypants-book-4.

Using Rebrandly, the novelist can shorten the link to that page to https://pilkey.com/CaptUnderpants, making it easier for readers to remember. When we talk about branding, this method would be significantly more effective than a conventional second-level domain like https://bit.ly/CaptainUnderpants.

Short URLs or Branded Links?

Another feature that distinguishes Rebrandly is its ability to generate UTM tags, which allow you to track extremely granular analytics in your marketing campaigns. 

As a result, you may identify the specific posts in a social media campaign that get the most clicks.

With a UTM code, you can also be as specific as knowing the keyword most commonly used by others and incorporating it into your PPC advertising campaigns to maximize results.

Similarly, you may use this URL shortener to create deep links for mobile devices. As of now, Bitly and several other competitors cannot provide this service. 

In the context of mobile apps, deep linking refers to linking to specific locations within a mobile application rather than just accessing the app’s download page.

An additional feature that distinguishes Rebrandly as a legitimate Bitly rival is the ability to attach a retargeting pixel to a URL shortening you create with it.

Following the completion of an eCommerce transaction or after viewing a listing on a website, a retargeting pixel is a piece of code that enables eCommerce websites to display advertisements targeted to your interests. Instead of a specific page on your website, Rebrandly’s re-targeting pixels are tied to the shortened links you create.

Prospects will not be required to visit your website before you can target additional advertisements for them. They only need to click on your links, such as in a social media campaign or a pay-per-click advertisement.

Another distinguishing characteristic of Rebrandly is the ease with which you may change your targeted pages on the website.

If you have a group of 20 affiliate pages that you are aiming for and your affiliate tracking ID for several of them has expired, you can quickly change them out with new ones from your dashboard in minutes.

In other words, you can use it to manage several domains all at the same time. Top companies such as PayPal, Avon, Volvo, Opera, Heineken, and Shopify are among the throngs of customers who utilize Rebrandly because of these and other benefits.

Rebrandly’s free plan allows you to have up to five unique domains, a maximum of 500 branded links, and the ability to track up to 5000 hits per month on your website.

There are three paid options available for Rebrandly, each of which is priced at $29/month, $69/month, and $499/month, respectively. Bitly, on the other hand, offers three different priced options.

The first two options are $29 per month and $199 per month, respectively, while the third plan can be obtained at a customized rate if you request a quote.

9. Golinks.io

The ease with which Golinks.io can be used has been praised by users and gives it uniqueness among other Bitly alternatives.

Predictive functionality provided by Golinks.io is a key component of this. Users will no longer have to remember particular links or dig through bookmarks to find them.

Instead, you can simply type in a term to start immediately. You will save a significant amount of time, energy, and resources in this manner.

Users also like how easy it is for prospects to recall where they were and what they did. For example, if you have a Google doc link that you want to share, you may simply shorten it to go/doc. Everyone on your team will have an easier time remembering due to this.

GoLinks® - Intuitive and secure go links, shared by teams.

Groups can assemble their business apps and cloud services on the dashboard with the help of go/links. Collaboration becomes extraordinarily simple as a result of this.

Consider the following examples: the links to Google Docs, Google Drive, and GitHub can be displayed and remembered as go/doc, go/drive, and go/GitHub, respectively. Everyone would have simple access to this information if it were gathered on the Golinks.io dashboard.

In contrast to Bitly, most of Golinks.io’s unique features are available to you for no charge. These include an unlimited number of go/links and redirects, an unlimited number of team members, modifications, and email and chat support.

However, if you want access to extremely powerful enterprise-level capabilities, you may sign up for one of the three subscription plans, which start at $199 per person per month.

10. Sniply

Sniply is unique among Bitly alternatives in that functionally, it’s a conversion-rate optimization tool and a link shortener. 

Its primary use case is to maximize the conversions that you get from your social media content. Let’s say you were to share an article from the Wall Street Journal or the New York Times – not because it directly promotes your brand, but because you think it’s relevant to your audience.

Sniply Product Tour

Sniply creates a “snipped” version of that page with a CTA button that redirects that traffic back to your website. This way, rather than losing traffic to your competitors, you’re creating value for your audience and getting the most out of the content you post, even when it isn’t your own. 

Rather than as a social media management tool or just an ordinary link shortener, Sniply is specifically used for content curation. It’s a call-to-action generator, and link shortener rolled into one. It’s intended mostly for brand managers, small businesses with a social media presence, SaaS startups, and social media marketing agencies. 

Sniply has other applications too. The Sniply dashboard has A/B testing capability – you can test different CTA buttons and links against each other to see which ones get the most impressions, clicks, and conversions.

It also lets you efficiently manage your links and track the analytics of the custom CTA buttons, letting you optimize based on text, images, and formats. 

It’s a great branding tool too. Sniply enables you to insert your branding into your URLs, allowing you to maintain your brand presence even when you share other people’s content. 

Sniply integrates into your existing tech stack to use it in tandem with your demand generation and social media management tools. The existing API is compatible with tools like Hootsuite, Buffer, MailChimp, ActiveCampaign, Sprout Social, and Zapier. 

Regarding pricing, plans start at just $29 a month, which is meant to be affordable for most small businesses and startups to get started. The most popular is the Pro plan at $79 a month, which enables A/B testing, retargeting pixels, and up to 20,000 clicks per month. 


The tagline for this platform’s website states that ‘YOURLS‘ is an abbreviation for ‘Your Own URL Shortener.’ Because it is self-hosted, it has earned the term “self-hosted.”

Being self-hosted allows you to have significantly more control over your account and the links you produce than you would have if you were using Bitly or another link shortener, for example.

You may even select whether or not to make your YOURLS account public or private.

A private account allows you to create and share links with only your friends and family, whereas a public account allows other users to do the same. 

As a result, anyone can choose to create his or her URL shortening service or just choose to share the information with their team and friends.

An additional feature that might be regarded as a Bitly alternative is the fact that YOURLS is not only completely free, but it is also completely open-source in the classic sense.

As a result, it is accessible to developers through GitHub and other open-source communities, who can use it and make contributions.

Unlike Bitly, you can save and share URLs simultaneously on YOURLS, which is convenient.


Which URL shortener is best? 

Bitly, Clkim, ClickMeter, Innkin, TinyURL, etc., are among the best URL shortener tools you can try to have a decent experience. Whether you want to build your own domain or reduce your URL length, these tools can be very handy.

What is the safest URL shortener? 

Bitly, BLINK, Droplr, YOURLS, etc., are among the safest URL shortener tools and offer enterprise-level analytics and security. These secure URL shorteners enable you to design your URL and have complete control over the security of your data.  

Is Bitly the same as TinyURL? 

TinyURL is a link-shortening tool that looks and feels substantially different from Bitly. In actuality, TinyURL existed before Bitly.

Users who only occasionally need to create short links and don’t want extensive link management should utilize this tool. Compared to Bitly, TinyURL may be a superior option, particularly for new websites. 

What is the highest-paying URL shortener? 

Linkvertise, Shorte.st, Adf.ly, ShrinkEarn, Clicksfly, etc., are among the best-paying URL shorteners for those who want to make some decent money.  

How long does a Bitly link last? 

Enterprise users can repeatedly reroute Bitlinks to different URLs even if they never expire. The link needs to use a branded short domain with a unique back half to redirect. 

Do TinyURLs expire? 

The shortened URLs will never expire, claims the website. Applications can generate short URLs automatically, thanks to TinyURL’s API. 

Rounding Up

Making a list of the top link shorteners from among the hundreds of options available on the market today is a time-consuming and difficult endeavor.

It is even tougher to choose one item from the ten on this list because each one has appealing features and functionalities that would compel you to seriously consider your options before deciding which one to purchase.

Everyone would have their reasons for selecting possibilities as the greatest option, and they would all be valid. 

However, considering that YOURLS is the only item among them that is completely free and open-source while also providing you with the greatest control over your account and branding opportunities, we believe it would be in the best interests of most people.

Even though the site’s user interface appears outdated, this is still the case. However, that is purely a matter of aesthetics and has very little to do with the underlying ideals that one would expect from a service of this nature.

So here they are, 11 great Bitly alternatives for you.