If there’s one thing companies can’t function without, it would be marketing. It’s no secret that marketing is one of the best ways entrepreneurs can get ahead of the competition, though it can be easy to get overwhelmed by the sheer volume of opportunities.
It doesn’t help that just about everyone else in the industry is making good use of digital marketing, which means new company owners have much to do right at the beginning.
That said, don’t let the initial shock of all the upcoming responsibilities stop you from leading your company to success. Digital marketing is a normal part of the process, and it’s something that you’ll get used to as you go along. While it’s easy to get overwhelmed, all it takes is a bit of commitment and consistency to start making a push for brand exposure.
What is digital marketing? What about print marketing?
Everything has its place, and the same thing goes for print marketing. However, there’s no denying that print marketing is well behind digital marketing when it comes to how effective it can be. Print marketing can be a rabbit hole that is challenging to get out of for most startups, as it requires plenty of investment and luck to get off the ground successfully.
To put things into perspective, digital marketing can be customised on the fly, allowing you to make changes and immediately implement them; such is the nature of today’s digital world.
Print marketing has no such luxury, and you’ll have to either get it right the first time or bring your marketing tactics to a grinding halt to make significant changes. It doesn’t help that print marketing is often all about obnoxious advertising, though there are still some ways to make it effective. Startups would benefit much more by transforming to digital marketing and focusing on it.
The primary website is a reflection of your company
If a company’s website is not up to par, chances are most people will not give your business a chance. Considering that most people are bombarded by advertisements, most will only give the company website 10 to 20 seconds to get their attention.
Keep in mind that people are taking a chance by entering your website, which is why it’s a good idea to provide the best possible experience.
Digital marketing starts and ends with your website, which is why optimisation is necessary. It can be accomplished by making things as easy as possible, such as adding quick access to the checkout page, especially if you want your company to be known for selling a specific product or service.
Why user experience is so crucial
For those who might not understand why web optimisation is so vital, Google has recently rolled out the Google Page Experience Update, placing the focus of search engine algorithms on UX or user experience. Companies that make it a point to push for user experience will find themselves ranking much higher on the search engine results page (SERP) compared to those focusing on other aspects.
When it comes to digital marketing, keep in mind that even the best marketing campaign could fall flat if the website makes it challenging for anyone to get what they want.
The mindset should be about attracting online users instead of distracting them with a slew of features. Keep everything to a minimum, and make it easy for online users to buy your products.
Push for blogs and articles with a blogger agency
Blogging is a significant part of how general link building works and how word of mouth is spread through the Internet. While it might be an older form of marketing, there’s no denying that it’s just as effective as ever.
Once you’ve done what you can, fixing the website and ensuring that it’s as optimised as possible, it’s time to consider the content. Fortunately, you can count on an experienced blogger agency like Ocere to help with effective blogging.
While web optimisation focuses on keeping things simple and giving online users what they want right away, blogging specialises in long-form content. So long as the written content is relevant, blogs can help encourage online users to convert to paying customers. The benefits of blogging also include attracting the local audience by writing about local events and cultures.
Why search engine optimisation matters
The use of blogs to attract a local audience is a form of local search engine optimisation (SEO), where the idea is to get the attention of popular search algorithms such as Google or Amazon. Getting the attention of these algorithms allows your company to rank higher on the SERP, similar to focusing on UX. The best part about SEO is that even those with heavy budget constraints can still use SEO as part of their digital marketing strategy.
Search engine optimisation is an umbrella term for various tactics to get the attention of search algorithms. New companies can make use of SEO agencies, thanks to their flexible and affordable rates. It’s something that startups can use to their advantage, as it’s not always possible for new businesses to invest in expensive marketing campaigns.
Do not forget social media
Last but certainly not least, those who want to get an effective start on digital marketing would do well to focus on social media. Research your target demographic, as well as the social media platform they are most likely to use. The best thing to do would be to focus on a single platform and slowly but surely expand when you’re ready to tackle other platforms. Each social media channel will have influencers you can work with, making it a gold mine of opportunity for anyone willing to work hard. It would also be wise to keep in mind that most online users prefer to use their smartphones, which means any social media marketing strategy should be focused on mobile.
For a new company to succeed in today’s industry landscape, digital marketing is the way to go. It can take some time for things to start rolling, but digital marketing is the kind of tactic that gets better with time.
