7 email marketing mistakes that you need to avoid
No doubt email marketing is one of the best as well as most popular used marketing strategy. It is one of the best types of direct marketing with the help of which you can reach a large number of potential audience in mere seconds.
Actually, email marketing is a kind of advertisement and it includes offers, which are sent to the potential clients in several formats and design.
If you are a beginner to online business then email marketing is very important for you if you want to get your business or brand out there. Email marketing is the most effective way to reach New as well as existing customers as compared to social media platforms and texting.
7 email marketing mistakes that you need to avoid
As email marketing is one of the best ways to reach potential customers but still there are certain mistakes that you need to be avoided in order to maintain the effectiveness of email marketing.
Not starting your email list soon
One of the most common mistake that lots of email marketing beginners make is that small bloggers and businesses do not start their email list soon. It is very important for you to start building an email list for your blog rather than posting high-quality content on your blog regularly. Email marketing is one of the cheapest tools that you can use for reaching your new and existing customers.
It is also a great way to post new content on your blog and reach your audience with the help of social media but without email marketing, you are not able to build your blog subscribers.
Sometimes you will notice that most of your blog or website visitors landed on your website through search engines and they never turn back to your blog because they are not a part of your email list. An email list is one of the best ways to make new clients and boost your sales.
Using WordPress as an email list
Another common mistake that lots of beginners make is that many of them use WordPress to run their newsletter or email list. WordPress is not the best source for emailing your newsletters.
While on the other hand, WordPress works very well for sending email notifications and also there are lots of WordPress plugins which enable you to send your newsletters without any email marketing service.
But really I command you that do not use a plugin to build your email list because building an email list by using plugins is a misuse of their terms and also in this way you are not able to send all of your emails at once.
Sending without testing
There are lots of web-based email software’s and desktop software’s available. So many businesses can resolve their email marketing problems within few minutes just by testing these messages on popular email networks such as Outlook Gmail and Hotmail. It is important for you to test your message before sending it to your customers.
Make sure that the links are working perfectly, there is no Grammar mistake in the message as well as make sure that images loaded correctly. When you are finished checking your message then now it’s time to display your message across various email programs.
If you want the in-depth review of the message that you are going to send then Email Analysis is one of the best services for you that you need to use. After sending the messages if you want the results of a campaign then you can use A/B Testing tool.
Not Using Clickable Images
This is one of the most common mistakes which is done by the best marketing companies in the world. it is very important for you to make the main image of your message clickable, like when a person receives your message then he can visit your website or Blog by clicking on you are the main image.
Make sure to add certain links in the text below but it is very important to make your header image clickable.
Nowadays almost everyone uses the mobile device for checking his email so clickable image is very important when a person will view your email on mobile devices.
In mobile devices, it is very harder for the user to go to your Blog by clicking on the t text link as compared to clickable images.
Focusing only on promotion
according to email marketing experts, you need to use email marketing as a medium to convert new customers into your loyal customers instead of using email marketing as a sales tool.
If you want to get better results from your email marketing campaign then you need to engage your customers instead of bombarding them with a lot of promotional content.
You need to add such information to your email which is useful or helpful for your customers as compared to involving your product or service.
So in this way, you are able to convert your new customers into your loyal customers and these customers will more likely to open your emails that they have received.
Too much text
According to email marketing expert, an average customer will open your email only for a matter of seconds. So it is very important for you to add enticing graphics in your email as compared to adding too much text.
So according to the above line, you have only a few seconds to catch your reader’s attention. If you fail to convince your reader to take action and buy a product or visit your website during this time then in this way your conversion rates will not increase.
So it is important for you to share a message which is short and also your message includes amazing images to invite your readers. One thing you need to remember is that you have only a few seconds if you want to convert your reader into your loyal customer.
It is very important for you to make your email looks like professional. For this purpose, there are certain email marketing platforms that you can use like constant content, mail chimp, AWeber etc. These platforms are specially designed to provide business owners amazing features like tracking and analysis, pre-designed templates, and scheduling etc.