Trying to identify or approximate the physical location of gadgets and its users across the globe is referred to as IP geolocation. Gadgets used in such scenarios include computers, radar sources, and mobile phones. However, whereas this technological innovation had been in existent for a while, it was the rise of Smartphones and apps such as Google Maps that allowed the full realization of this technology’s potential. Therefore, as a business owner, you should look to capitalize on this invention to identify your clients’ exact location. Once you know this, you will have an easier time coming up with a tactical and strategic plan to give your business an edge over its competitors.
Here is a detailed guide on some of the benefits of the IP geolocation APIs.
Allows for Widespread Digital Advertising Management
Digital advertising has revolutionized marketing, and it is expected that by 2021 it will account for close to 50% of the entire media ad spending. Companies worldwide are quick to embrace this technology as it allows them to identify potential clients’ locations. Therefore, businesses will use IP geolocation to get several crucial insights from prospective consumers, such as their present location and their estimated future location. Consequently, this allows them to create specific and highly engaging ads to capture the attention of potential customers.
Personalized User Experience
The success of brick-and-mortar shops and online enterprises nowadays all depends on the internet as this is the ideal destination to sell the different types of goods and services. Therefore, it becomes necessary for businesses to use IP geolocation to get useful customer data, which allows them to deliver personalized and appropriate communications quickly.
For example, companies selling outdoor brands might decide to use IP geolocation to identify the customer’s location, and they predict the weather to market their products. Travel agencies might use geolocation to know the appropriate offer to present their target clients, depending on their location. Furthermore, the brick-and-mortar stores use IP geolocation to enhance a customer’s shopping experience by making it more personal and human, depending on whether the customer is a loyal or new client.
These are just some examples of how businesses use IP geolocation to come up with personalized strategies aimed at improving the potential customer’s overall user experience.
Improved Intellectual Property Management
As a business owner, one of your main goals is to control how your content and intellectual property are getting shared online. Nonetheless, this is easier said than done, with most businesses finding it very difficult to safeguard their IP rights.
For instance, producers are having a hard time trying to safeguard their make sure their digital rights are not violated, and their content does not get plagiarized. Additionally, internet piracy is another issue that has been there for quite some time now, with piracy sites getting lots of traffic each year.
Fortunately, IP geolocation enables you to better manage and limit your content only to your target audience. As a result, your company enjoys an enhanced clarity in this rough environment, hence easing market research and analysis, compliance with licensing regulations and agreements, and distribution of digital content.
Improved Cybersecurity Measures
Cases of cybercrime have been continually on the rise, and the estimated annual damage by 2021 is expected to be $6 trillion. However, it is becoming harder to track and identify hackers and spammers since their techniques keep on growing more complex. In such scenarios, it becomes necessary to use IP geolocation to confirm that it enables you to verify user locations by validating the servers’ location. Through the confirmation of identities, it is easier to avoid impersonation and manage sensitive transactions. Furthermore, it allows you to prevent hacking from suspicious infrastructure that is installed in risky regions.
Thanks to IP geolocation, you can collect details according to the location of any suspected malicious IP address and confirm whether the accompanying email’s IP address is real. It also enables you to pinpoint the threat sources and have your cybersecurity team think of ways to address the vulnerabilities. This consequently assists lower the damage of any threat and enhances your company’s current networks.
Efficient Surveillance and Tracking for Law Enforcement
Law enforcement agencies are using IP geolocation technology to track down cybercriminals. This is crucial as the cases of cybercrime have recently been on the steep rise, thereby necessitating immediate action. Therefore, the use of this technology helps also make it easy to build a solid case against cybercriminals, who are sometimes hard to prosecute due to enough evidence. However, IP geolocation helps agents put in place measures to catch criminals and identify persons prone to attacks.
Allows Marketing Departments to Better Understand Its Online Users
Companies looking to increase customer engagement and retention need to use IP geolocation to better achieve this. If you are a company owner, it will be possible to tell whether your customers prefer buying certain products at particular locations or use their smartphones. With this in mind, you will be better placed to develop a strategy that will lead to an improved marketing outcome.