Running a business means many things, one of which is the fact that there are always things on your to-do list. From complex tasks, like finding a terraform provider for IP management, to simpler tasks, like emailing a coworker about the progress of a current project, it can be difficult to add more things to your list when it’s already long enough.
The trouble is, many things you can do that are technically optional can have a huge impact on your business. They deserve a place on your to-do list. Creating videos is one of those things.
If you’re ready to tackle making a video, you should know that you have many options! Here are a few ways you can utilize videos to boost your business.
Say Hello and Introduce Yourself
Creating marketing videos has a reputation for being difficult. It’s true that some of the other ideas on this list require a little more planning and filming know-how, but this one doesn’t. Creating an introductory video is one of the easiest ways to get started with marketing videos.
Your video doesn’t have to be long. As a matter of fact, videos that are under 90 seconds tend to do the best with customers. Talk about what you do, what problems you solve for your customers, and what inspired you to get into business.
The more personal you can be, the better. Create an outline of what you want to say, but avoid a scripted message, as it can sound contrived. Once complete, post it on your website’s home page so it’s one of the first things potential customers see.
Let Your Customers Do the Talking
Social proofs are a great way to show people that you’re worth doing business with. They can include things like written testimonials and social media shares, but videos can be especially effective. Watching a video of someone promoting your brand is more convincing than simply reading a short blurb underneath a five-star review.
Making a good video means more than simply asking your customers to send you an impromptu video about how they feel about your product or service. Ask some of your best customers if you can ask them questions and record their answers. Then, you can edit the video to look professional.
Provide Educational Content
There is a dizzying array of marketing strategies to choose from when you want to promote your business. One that is gaining in popularity and lends itself particularly well to recorded video is education marketing.
This strategy strives to teach customers and clients something. It could be something as simple as how to use a newly released product or how to utilize every detail of a provided service, but it can also include broader educational strategies.
Videos are a great way to do this, as they can make customers and clients feel like they’re attending a virtual class by an expert. Free videos are great, but if you have a lot of value to offer, video series can even be sold.
Show Off Your Work Environment
Some of the best ways to get customers are the most unconventional. That’s definitely the case when it comes to showing off your work environment.
In today’s world, it isn’t just enough to offer a great product or service. People want to know that what you’re offering is worth their money, but they also want to support companies they believe in.
Show customers how you support employees or how you like to have fun with a video. A few ideas include:
- Interview employees about their experience working with the company
- Create a montage of games played during a company picnic
- Upload a video of everyone volunteering
Show the Details of Your Product or Service
A lot of people spend money online, but it can be quite a gamble because you can’t see the product or service in action. Make it easier for your customers by creating a product video.
Videos can include details of your product that are difficult to see in pictures, and they can also walk customers through the best ways to utilize your service. A video can convince customers to spend money with your brand, but it also enables them to get their questions answered without having to contact you directly, saving you time.
It’s true that your business can survive without posting videos on your website or on YouTube, but they are still a powerful marketing strategy. Give one of the video ideas on this list a try and see the impact it has on your business for yourself!