Home Digital Marketing Golden Rules of Writing Content for your Website

Golden Rules of Writing Content for your Website


Back then, the search for library catalogs challenges people’s patience. Nowadays, Google provides up to two billion results in less than a second for a specified query.  With this vast and accessible data, there are many choices for the readers. If a website content sounds boring within 8 seconds, they are to click another.

Further statistics show that only about 20% of the text of an average web page will be read by online users. Thus, a well-written website content must capture and maintain the reader’s’ interest. Moreover, it should ensure high-quality content to be top among the search results. To achieve this, EssayZoo.Org prepared you a list of a golden rules for website content writing that you should follow.

Simple Rules for Structuring Website Content

1. Know your audience

Write for them. Your content should cater their needs and answer their questions about the topic. As Ezra Pound once told, “Good writers are those who keep the language efficient.” Use clear and understandable words so that your webpage visitors learned something from you. As much as possible do away with jargons. Otherwise, if it can’t be avoided provide a short explanation or a hyperlink that would further explain the technical term.

Write in such a way that you establish personal connection with them. Research on where these audience frequently hangs out (eg. social media platforms, websites) and what features can be added to your website for their convenience (eg. online calculators, online ordering)

2. Apply the “inverted pyramid” model

Recent survey showed that only 10-20% of readers actually read through a whole post. Additionally, web readers spend 80% of their time looking only above the page fold.  It leaves us with the fact that majority of readers skims only the first few paragraphs.

By using the inverted pyramid model, you should already include the pertinent details of your content at the top of the webpage. Then, it would be followed with supporting information at the succeeding levels up to the bottom. In short, it is a form of writing that ranks your data from the most to the least significant.

3. Write short, simple and engaging sentences

Brevity and clarity are the keys to impress your readers. With the declining attention span of online users, sentences should be minimized so that they consist of no more than 20 words. Complex sentences tend to lose the focus of your point. Furthermore, unnecessary use of adverbs and adjectives should be avoided as these just distract the users from extracting the essential information that they need.

Use active voice in your statements. For example, instead of saying, “An ice cream can be ordered in this stall.” You can switch it into, “You can order ice cream here.” Hence, it is more engaging and direct. You can also use unique verbs so that your readers can have a vivid picture of your message. For instance, by using ‘boom’ and ‘skyrocket’ instead of ‘increase,’ you already convey that it is not just a ‘small’ increase but a ‘large’ increase.

4. Make your work scannable.

Online users want an instant answer to their query so make sure that important ideas are highlighted and eye-catching. Make sure that your headlines, images and bullets or lists are effectively written. As research revealed that 97% of online users read title of the article and 98% looks at the subtitles. Furthermore, 60% skims the content rather than reading it and 91% reads image caption.

Additionally, you should include “white spaces” to make it more comfortable and less overwhelming to your site visitors. Research also showed that 69% of web users spend 69% of their time looking on the left side of the page and 30% looking at the right. Thus, it is more advisable to put your text on the left side.

Appropriate subheadings must also be used to divide your content into sections. These will help your readers navigate through your page and it would be more discoverable for search engines.

5. Incorporate multimedia

We learned from history that before alphabet systems were developed people first communicated using carved pictures in caves. Studies also showed that human brain processes visual data 60,000 times faster than text. Besides, one research found out that after 3 days, users retained only 10-20% of written data compared to almost 65% of visual information. Thus, it is highly recommended to use charts and diagrams in elucidating difficult concepts. Likewise, images make your website reader-friendly.

Currently, marketers and online users are fond of infographics as it is 3x more likely to be shared than any other contents. Infographics are very efficient in presenting huge amount of information into digestible form. You should familiarize on how, when and where to use these on your website content.

If you are not a graphic designer, you can get help from web services like Canva.

6. Think like a search engine

Get into the shoes of your target audience. What would you type on Google or other search engines for that topic you have written? It is not enough to have a well-written content. You should optimize your writing so that search engines can find it. That’s what headline and sub-headers are made for. You should include your keywords on these parts.

7. Layer website content

Your webpage should be structured so that readers can map out what they need to know about the topic quickly.

You can also insert word hyperlinks to help your site visitors in finding other relevant resources. You can also benefit from this as your web content is interconnected to other websites making it more findable.

8. Get help from a website writing service

Still anxious over your website content despite following all these golden rules? EssayZoo is very willing to assist you in delivering a topnotch content.  With the variety of our expert writers and thousands of clients served, we assure high-quality and satisfaction guaranteed content writing. Contact us right now and we’ll help you on crafting one of a kind content for your website.

In summary, website content writing should prioritize online users’ needs, straight to the point and visually presentable. Good web pages make its readers respond. You can integrate calls-to-action buttons such as share and download among others. In this way, your readers can also help in promoting your work.


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