The success of a business is a function of its brand’s accessibility. When a brand caters to and reaches out to its consumers with visual, physical, cognitive, verbal or even auditory impairments, engagement and turnover can increase tenfold. Further, most users nowadays don’t seem to have the time to read and filter through content. Instead, they prefer consuming media and information by listening to it.
Text-to-speech is a form of digital technology that assists the audience to consume online content in multiple ways by making it audible. Text-to-speech (TTS) services on web pages and other online sites can provide content and media available to a larger demographic that consumes their audible versions. Such services boost a company or organisation’s performance by serving vast volumes of their online audience, thereby generating organic traffic and sales.
Businesses can improve their performance by making their services and sites more accessible to a larger audience. Here are some ways that companies can benefit from adopting TTS.
Greater Online Visibility:-
TTS-enabled websites make web content and online services available to a user with visual disabilities and literacy challenges. Further, it is crucial to note that speech-enabled features on a web page do not hamper user usability. Instead, they also seem to appeal to users that prefer to consume their content in an auditory manner. Such services also help elderly and non-native speakers to have greater access to a brand.
Penetrate The Global Market:-
Text-to-speech can help businesses reach out to a wider and more diverse audience on a global scale. This technology allows web developers to curate text-to-speech messages in any language desired making digital content available to users all over.
This is especially useful for individuals who didn’t study English as a first language. Although non-native users generally find it difficult to read a script, they can comprehend it better when it is read aloud. In TTS, this is exactly what happens to allow you to share your content in the global market.
Word-Of-Mouth Advertising:-
This type of marketing becomes crucial to businesses that are looking to generate new leads and expand their target demographic. It is an experience-centric method of advertising wherein a current or former client shares their personal experience with other potential clients.
Including new features to increase accessibility and to make content more inclusive can improve the consumer experience. It will prompt recurrent visitors to keep returning and even generate organic traffic based on user experience.
Positive Image Through Commitment To Social Responsibility (CSR):-
The use of TTS technology throughout an organisations’ online platforms and the entirety of its digital presence is an excellent way to assist in its commitment to social responsibility (CSR).
With improved CSR performance, clients are more likely to engage with their operations thereby improving their monetary performance, boosting their branding and generating sales. Further, an inclusive workplace environment is crucial when it comes to employee satisfaction and retention and attracting investments and funding.
Time-Efficient And Easy-To-Maintain:-
With TTS technology, all digital media and content on the internet or a cloud storage system with a SaaS (software as service) platform can be speech enabled with the help of a few simple algorithms and code. Implementing this technology is not only time-efficient but is also highly effective because of its minimal maintenance and lower downtime.
Integration With The Internet of Things (IoT):-
Text-to-speech technology plays a critical role in determining the success of a webpage and the growth potential of a brand too. Given that the Internet of Things is at the leading front of the digital revolution among businesses, online marketing strategies are becoming increasingly popular among companies to boost their businesses.
Most organisations seek to improve their client engagement and increase their turnovers by interacting and bonding with their target audience in multiple ways. Implementing TTS services can allow them to cater to their users that prefer audio versions of their digital material.
Improved Employee Performance Through Upskilling:-
When TTS is used in upskilling modules or learning white papers, it is much easier for the Human Resource Development departments to make industry training more accessible to the working staff. This feature allows e-Learning experts to reach out to a diverse staff and ensure skill development thereby improving their overall performance.
Increased Operations Efficiency:-
Text-to-speech technology has already been implemented by several companies to optimise their business operations. It allows them to process large volumes of data and create content at a rate much faster than before.
They have also incorporated TTS in converting scripted information to audio data for effective management. Further, TTS in brand marketing has successfully increased a brand’s conversions by improving pre-sales services and post-sales experiences.
Text-To-Speech For Improved Branding:-
The use of assistive technologies such as text-to-speech has increased user experience and brand awareness by appealing to a wide range of individuals. Such services are especially beneficial for those with special needs and cognitive or learning disorders allowing them to consume digital content easily. This technology also seems to attract a wide base of the audience that prefers to listen rather than read online material.
Along with consumer-side benefits, TTS also helps businesses improve their operations and effectively upskill their employees to boost performance. TTS is a service that is becoming increasingly common in business practices nowadays to help companies retain and acquire new leads by appealing to the public mentality.
