Home Digital Marketing How Does Artificial Intelligence Affect Business 

How Does Artificial Intelligence Affect Business 

The concept of artificial intelligence in business is not a new phenomenon as the modern field of AI has been in existence since 1956. However, it took decades to make significant progress in this field and make it a technological reality.

Yet, many people associate AI with science fiction dystopias and do not know how does artificial intelligence affect business. Without knowing, we interact with AI in some form or another every day, and it is in the process of disrupting every business in the industry.

How Does Artificial Intelligence Affect Business 

Today, artificial intelligence is becoming imperative for businesses that wish to maintain a competitive edge in the market.  

Present Scenario  

Artificial intelligence is generally seen as a support tool that is adept at processing a myriad of data at a faster pace. According to a survey conducted by PwC, more than 20% of organizations have already implemented AI enterprise by 2019. AI is here for the long haul, and it brings several benefits with it.  

Smart Decision Making 

As businesses continue to invest more and more in smarter tech, empowered computer algorithms have become proficient in analyzing mountains of data in a faster and better way.

With more innovative tech backing them up, businesses are able to build better, profitable, and personalized campaigns. The integration of AI with automated decision-making is helpful in taking the stress out of the hands of consultants, reps, and in-house strategists.  

Streamlined Supply Chain 

With the automation of manual processes, the supply chain has become more agile and accurate. Currently, businesses have integrated Natural Language Processing (NLP), Robotic Process Automation, and deep learning technologies in inventories, warehouses, and drones to make them less fallible than ever.  

Customer Support  

If the business is a B2C enterprise, customer support forms an integral part of it. Human intervention in customer support is going to be altered by the implementation of AI in the coming years through automated live chat software and sentiment analysis technology.

AI-powered software can efficiently gauge a customer’s concern and can help a business properly address the concerns of the customer. Customer experience is going to take a leap forward through AI, and it will also help the business cut down on staffing.

AI in customer support is also going to yield predictive insights as the software can automatically recommend similar items to the customer based on their shopping history.  


According to a survey by Undercover Recruiter, AI is going to replace at least 16% of HR roles in the next decade. The integration of AI in HR will make the process of finding the best talent easier, and it can save the resources of the company.

The system can rapidly analyze a candidate’s online presence and decide whether the candidate is the right fit or not. AI algorithms are also being implemented in online interview platforms that utilize biometric and psychometric analysis to evaluate a candidate.  

Cyber Security  

AI is extensively used by businesses to track and identify frauds and security issues. AI-powered software learns from the past records of the company and scrutinizes them to give the best results. Given the number of cyber security attacks and breaches, it has become paramount for businesses to implement sophisticated measures to protect their data.  

Employment and Artificial Intelligence 

Research has proven that Artificial Intelligence does not work on its own, and businesses achieve their best performance when it combines the power of humans and machines.

Over the years, artificial intelligence has come under scrutiny for replacing and cutting down jobs. It is a daunting question of whether AI will force humans into obsolescence. The structure of the workforce is rapidly changing; however, AI is creating a knowledge-based economy rather than a labor-based system.

In this process, artificial intelligence is creating more wealth than it is destroying, and it is most likely that AI will add more jobs to facilitate the transition. Artificial intelligence in business will fragment long-standing workflows and create more human jobs in the process.  


So how does artificial intelligence affect business? The effects of AI are vehemently positive, and it has the potential to change the way a business operates. Artificial intelligence is an emerging technology, and it is changing at a pace that is faster than expected.

Along with technological advancement, it brings a certain gloom of challenges, risks, and limitations. Businesses need to take the bold step to embrace new opportunities wherever and whenever possible.