Over a half of people that will come to your website will use mobile devices for it. If you have a responsive web design that will look attractive on the screen of any phone, you will get more leads and sales as a result. And you will get an opposite result if you don’t have a responsive design. You won’t have the second chance to make the first impression. About half of people simply leave the site if they think that the content is unattractive.
Imagine a situation when you receive an email where you have a link to the website that you need to visit. You are using your mobile device. You go to the website and you something unclear and hard to read. The whole design looks bad. Of course, you can take your laptop and go to that website, but you will already have that negative impression in mind.
The goal of responsive design is to provide a positive and smooth user experience no matter what kind of device they use. Your website should be easy to view, navigate and make all required steps. You will increase your sales once you improve your web design.
What is responsive web design and why you need it?
Your visitors will have smooth and positive experience. You will get your site well optimized for the search engines and you will demonstrate people your active online presence. Each inch of your website should provide some value for your visitors. If people spend more and more time on your site and they can access all the pages of it, you will boost your sales and search engines will put you on higher positions.
How to improve your web design?
Your first steps will be looking for the things that will work for sure. The first step is analyzing your competitors and how successful they are. And become their site visitor. Take your mobile phone and try to navigate through the pages and elements of the website. You can compare the desktop version and the mobile one.
You can use different tools to see how your site will look on a mobile device. One of them is Responsinator. A good UX will convert traffic into leads. Check if all the links on your site work the right ways and if you feel comfortable navigating through the pages.
Advantages of responsive web design
You will improve the lead generation. Traffic to your site will increase. You will get more sales and you will be favored by the algorithms of the search engines. So you will have more traffic and people that will come to you will spend more time on your site. Benefits for your business are too obvious to even consider them as unimportant. So try to critically evaluate what you have now and what you want to come up with.
People always notice if you care about them or not. You can make the first impression only once, so try to make sure that site visitors will feel comfortable to use any element on any page of your site. This will make a responsive design highly efficient for your business.