Home Digital Marketing How to Do Creative Link Building

How to Do Creative Link Building


Link building is an important strategy for improving your search results ranking. This strategy involves getting links from other websites that direct their viewers to yours. The search engine bots that crawl websites look for these types of links when determining how to rank your site.

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The process of building links can be tedious and frustrating. It usually means having to work the blog circuit and beg for links.  It doesn’t have to be, though.  There are lots of link building techniques that are creative and can be scaled. Building links doesn’t have to be boring. Here are a few creative and effective ways to gain more links.

Work with Schools

Google, and other search engines love backlinks from .edu domains. Getting links from these types of sites can do incredible things for your rank in the search engine results page. There are a few different ways you can get these coveted links. One way to do this is to offer discounts to college students and faculty. Many colleges have a page that lists discounts for staff and students from local businesses. Getting listed on this page will give you an authoritative backlink to your site.

Another way to build links on a .edu domain is to offer a scholarship. Choose a department related to your business and create a scholarship proposal to present to the college. This can get you a link on their scholarships page. You can also offer an internship for local college students if it’s relevant as well.

Create Infographics

Infographics are growing in popularity. They help to break down complex data and make it easier to understand in a very appealing image. Rather than trying to read a long article, all viewers have to do is look at the picture to get the information they need. What’s more is that many bloggers like to use infographics on their pages as well. Every time your infographic is used, you get a link back to your website.

Arrange a Meetup

Groups on social media sites, such as Facebook, are a great way to bring your customers together into one place. This is a great way to build a community. Your customers can post, participate in chats, and share all kinds of interesting information. Once your community is built, you can arrange meetups. There’s a good chance that some of your customers will have websites of their own, and will want to blog about or share your meetup, giving you a great opportunity to build links. In addition to gaining links, you’ll also provide your customers with something of real value by bringing them together.

Broken Link Building

Broken link building can take some time, but it’s an interesting way to get new links to your website. This method involves choosing websites related to your industry and searching to see if they have any links that lead to a 404 error. When you find broken links, reach out to the webmaster. Let them know about their broken links, but that you have valuable information that you believe will help to improve their site. With broken link buildings, you help other webmasters improve their sites and you get the benefit of more links.

Let Out Your Inner Prankster

If you like a good April Fool’s joke, pranks are an interesting way to build links. With this tactic, you can create a funny joke product. Don’t do something obvious and make it believable. It’s also important to keep in mind that you don’t want to take it too far. While many people enjoy a good joke, going too far can actually draw negative publicity.

There are many different ways to build links. Try out a few different methods and see what works best for you. When you find a strategy that works, you’ll start gaining the links and see your search rankings improve.


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