When it comes to the success of your business, SEO is an important aspect of digital marketing. But have you wondered what is the importance of SEO in digital marketing?
Well, in this article, we will tell you the role SEO industry plays to make your online presence a huge success.
What is SEO?
SEO or Search Engine Optimization is a set of rules that can be used by you to optimize your website for search engines and improve its ranking on SERP (Search Engine Result Page).
Moreover, it is a great way to improve the quality of your website by making it user-friendly. It also helps you in making your websites more responsive and easier to navigate; traits which are useful in increasing your website’s SERP ranking.
Importance of SEO:
In today’s tough competition online, SEO has become more important than ever. Millions of people use search engines to find the solutions to their problems daily.
Here are some ways SEO can help you improve your digital marketing strategy:
- Branding, Visibility, and SEO:
When it comes to the search engines, you want the advert for your business or your website to appear as close to the top of the SERP (Google, Bing etc.) as possible.
Usually, when people need to search for something online, they don’t just do it once – clicking on a few sites and give up. Instead, they keep searching with different search terms until they get exactly what they are looking for.
It means that if you are able to show your website or link in all those searches, you are not only increasing visibility, but your brand awareness is also increasing.
This increased visibility will not increase your sales immediately, but no doubt, it will help in raising the credibility of your business.
- Increased Return on Investment:
SEO is a form of inbound marketing, and thus, it is a great help in increasing your ROI (Return on Investment). SEO helps you in marketing your business to potential clients when they are searching for the services and products similar to yours.
Instead of interrupting the customers when they watching their favorite shows or reading the newspaper you market your business when they actually want it. This marketing strategy helps you in increasing your sales.
- Customer Insight:
While SEO helps you in generating traffic for your website and landing pages, you can use Google Analytics to track your traffic and have an insight of your customers’ browsing habits. Free business listings and SEO serve a mutual cause; generation of maximum organic traffic for a website. SEO will help you better understand your customers and tailor your offers accordingly.
- Boost your Online Presence:
One of the most valuable tools used in digital marketing is SEO. It helps in driving traffic to your website, improves your business’s profile, and provides an insight into the habits of your customers.
This, along with all the information derived from Google Analytics, can be used to polish your digital marketing strategy to boost your online presence.