Domain authority indicates the authority of your website or blog. If your website has higher domain authority then there are more chances of higher ranking in search engine results.
This is one of the best Matrix developed by MOZ, but on the other hand, there are some other companies who have created their own matrix and they rank a single domain based on the number of factors and domain authority is one of them.
You can check the popularity of the website by using its domain authority. This plays an important role in your search traffic as well as well in overall rankings.
You can check domain authority of any website very easily. You need to increase your website domain authority because increasing the domain authority means more chances of ranking in search engines.
What is domain authority?
Actually, domain authority is the score between 0 to 100. A Higher score is better. A domain authority of a website tells us how well a website is ranked on search engines. Domain authority is quite similar to Google page rank which can actually influence your rankings.
MOZ and also few other companies who have similar tools are trying to simulate Google algorithms which rank a website. These companies also give a score to every domain for comparison purposes. The domain authority of any website depends on the data that MOZ have about your domain.
How to increase website domain authority?
There are lots of ways with the help of which you can increase your website domain authority, but here in this article and I’m going to share with you the best ways with the help of which you can increase the domain authority of your website very easily.
Improve Your Website Overall SEO
The first step that you need to do if you want to increase the domain authority of your website is that to improve your website overall SEO.
Increasing website domain authority is not an easy task but on the other hand, it is not impossible. Even if you have a new website then you can still increase the domain authority of your website.
First, you need to improve your website overall SEO structure, optimize website loading speed, Permalink structure, remove all the dead links, Use a better web hosting, and work on your on-page SEO structure of your website. In this way, you can make your website SEO friendly.
If you want to increase domain authority of your website then you need to work more on your website off page SEO. You have to improve your backlinks profile because it is very important.
There are lots of techniques that you can use to create backlinks for your website if you want to improve your rankings.
First of all, you need to get rid of bad backlinks. There are few tools that you can use for this purpose such as Semrush and MOZ Explorer.
You need to find out toxic backlinks of your website by using these tools. When you are done finding toxic backlinks then you can contact the website owner and you can ask the website owner to remove your links.
When you have removed toxic links of your website now it’s time to gain good backlinks from the other websites which are related to your niche.
Lots of beginners fail in this step because it is the most challenging part of SEO. There are two ways with the help of which you can get quality backlinks.
First, you need to post quality content on your website which is able to attract other website owners so he will put links to your website in their articles. The second way is that reach out other bloggers and tell them that your website exists.
Write quality content
If you will write quality content on your blog then people will Post the link of your articles in their blog posts. Though you have to work hard on creating high-quality content in this way you will get lots of links.
It is very important for you to promote your content without promoting your content peoples are not able to find your content even if you have hundreds of quality articles on your blog.
You can’t rank your blog on Google or on any other search engine until you have quality content on your blog.
if you posting your website articles on social media platforms like Facebook, Google Plus, Twitter and Pinterest etc. then Google will surely rank your website in the top 10 rankings of the first page.
According to Google, their algorithms are recently updated and now they also rank websites on social media authority appearance.
If your website is popular on social media platforms which are listed above then the authority of your website will surely go up, and this will affect your website or blog rankings in search engines.
According to Google if an article gets more than 8000 tweets then this article will likely be shown in the top 10 positions of the first page.
Improve Your Website Loading Speed
Ranking of a website also depends on website loading speed because loading speed plays an important role and also it is the important factor that search engine algorithms Consider while ranking a website.
There are lots of benefits of faster websites as compared to slower websites. You need to improve your website speed because it will improve the User experience as well as it improves your search engine rankings.
Uses or visitors will love to buy from search websites which have faster loading speed so this means more sales and more leads.
Sometimes it is not easy for you to know the page speed issue. Behind slow websites, there are lots of Technical elements involved and if you are not a website developer and you do not have any technical knowledge then it can be very difficult for you to fix this.
However if you do not have money to hire a website developer then you can also increase the loading speed of your website, in case your website is hosted on WordPress.
First of all, you need to remove all the unnecessary plugins and update core WordPress, plugins, and themes to their latest versions. If you have a slower WordPress website then you can also use cache plugins to improve its speed.