When starting an eCommerce business, one of the most important decisions for a merchant to make is which CMS they should use to supervise transactions and products, provide comfortable shopping for the customers, ensure good performance, and consequently increase the revenue. There are a lot of options available and choosing the right one is a cat’s cradle.
Among all the content management systems, Magento CMS is in a league of its own. It is customized to meet the goals and eliminate the pain points of online stores. To accommodate both large and small businesses, Magento includes two editions – Enterprise and Community. Thanks to its numerous advantages, Magento is considered to be one of the best eCommerce platforms on the Internet trusted by the world’s leading brands.
Since the first Magento 2 release in 2015, more than 20,000 sites are using it. Businesses like Magento 2 for its innumerable pros such as:
- Faster load time (loads up to 50% faster compared to the previous version)
- Improved scalability and performance (the second version of the popular CMS can process 39% more orders per hour in comparison with Magento 1)
- Customizable security features that provide you with extra protection against hacker attacks and unexpected data breaches.
- Separated independent databases including product data, orders, and checkouts.
- A lot of additional extensions and add-ons that help you to carry out the necessary activity within your store.
- The capability of marketplace integration such as eBay or Amazon which may help to expand the audience of your products.
- Advanced SEO features ( Magento 2 allows business owners to create SEO friendly URL structures, set up XML sitemaps, craft rich snippets for defining mark-up data on product pages, and provide other features to improve your search engine rankings).
Magento 2 is able to simplify your business processes within your online store and make more sales. The migration is an impeccable way not only to make important upgrades but to get your website ready for the next stage of growth.
If you are a Magento store owner and you have not migrated to Magento 2 yet, you are likely to think over this possibility for the foreseeable future. However, migration to Magento 2 is not that easy as it seems. The risk to have a miscarriage during the process is high and the consequences can be severe. Here are the pitfalls of the migration process and how to avoid them.
1.Extra expenses for hosting and Magento 2 system upgrades
Some business owners who want to migrate to Magento 2, do not fully understand how much money they will have to spend afterward. Firstly, if you used to utilize shared hosting for your small online store, after the migration, you’d have no choice but to drop it in favor of VPS, cloud or even dedicated hosting. The fact is that Magento 2 is a resource-intensive platform that requires at least 2 GB of RAM, a LAMP or LNMP stack, Apache 2.2\2.4 web server or Nginx 1.x server and other issues that your time-honored shared hosting is no longer able to provide.
Besides, updating their products, Magento company strives for forcing the merchants to upgrade their systems as soon as possible. Although the company still provides software support which includes both security patches and quality fixes for Magento 1 websites ,they will cease to be supported at the end of June 2020. The company declares that Magento support and security maintenance is valid for their software and does not apply to customizations but it is a question of time…
2. Negative effect on search engine rankings
When migrating from Magento 1 to its second version, most stores confront the decrease in rankings in the SERPs. This is not surprising as changed URLs for categories and product pages and their new structure, duplicate content caused by irrelevant canonical URLs, broken links, and other issues can be the reason why your site took a tumble in search engines.
What you can do to deal with that? First of all, to avoid duplicate content, make sure that all your canonical URLs are handled for navigation, product sorting, and pagination. Next, you need to identify all 404 error pages that exist in your site using your webmaster tool and fix the errors with proper redirections. As internal links are one of the most crucial SEO factors, Magento 2 gives some rules concerning the format of all internal links. To make your work easier, you can use some extensions built for enhancing the SEO value of your website. For example, with the Cross Linking Extension, you can set links to any product, category or page, as well as build external and internal links. Finally, do not forget to launch a full-fledged audit after the migration is finished.
3. Losing crucial database assets
Data migration is the most critical and risky stage in the entire process. If you lack tech experience and knowledge, you may face severe consequences from data disorder which can turn your meta tags, descriptions, and other content into a lump, to data loss. For large online stores, losing such assets as customer and product data for a long period of time can significantly affect the store operation.
Still, it is impossible to migrate to Magento 2 without transferring data but the solution is simple. To avoid any obstacles, it is strongly recommended to carry out complete data backup before you start the process. Besides, it is a good practice to migrate the data using the data migration tool.
4. Running costs associated with removing and discarding Magento 1 themes and extensions
Many entrepreneurs and business owners mistakenly think that the migration to Magento 2 is no more than a simple update. The truth is that during the process we need to build almost everything ab initio. Just go along with the fact that you will no longer use your current extensions and themes. And here are only two options:
- Create or order a new design from the scratch themed on the old one.
- Buy a brand new ready for use theme and customize it for Magento 2.
As far as the extensions are concerned, they have to be replaced with those dedicated to Magento 2. There are no alternative solutions! As you will have to buy all the themes and extensions once again for your eCommerce store, you may wonder how much money you need to pay for the migration benefits. While a ready-to-use theme for Magento 2 costs $100-200 on average, the commission for new website design is up to $2000. That is why most business owners prefer to go with the first option.
5. Failure to find an experienced Magento 2 specialists
Even though Magento 1 and 2 are two versions of one CMS, they have considerable differences when it comes to architecture, code, features, and functionality. In fact, there are two completely different platforms which require a different level of expertise and knowledge. Thus, if you succeed in finding the right developer who was able to build your Magento 1 online store, this does not mean that the same developer can handle the migration process and the building of your new Magento store.
In general, the core of many problems caused by Magento 2 migration is that merchants decide to migrate without consulting with an expert team who have long-standing credibility and proven expertise in running successful Magento projects. The truth is that even if you succeed in the migration, you still may encounter problems after it. This way, consulting with a company provided Magento support services is a must to avoid problems before, during, and after the migration.
The entire migration process, as a rule, takes at least 1-3 months to finish. That is why it is crucial to choose the right time for the migration campaign, look for appropriate extensions and themes, plan the ways you are going to transfer your data and design before you embark on the journey. In order to make the process actionable and painless, you have to contribute your knowledge, money, time. Magento migration is a complex and exigent process, that is why it is essential in many cases to hire a professional company with the strong expertise to help your store move to Magento 2 avoiding the pitfalls.