Search Engine Optimization (SEO) is an integral part of improving your online visibility. It is the secret sauce for building your website’s credibility and reputation. The battle for survival involves keeping abreast with SEO trends. While changes in algorithms are overwhelming, they are essential in ranking higher on Google. However, too much of everything is bad. The same is true when you carry your SEO efforts to extremes.
You might be under the impression that you are doing the right thing, but the result is not always what you have hoped for. If you have long been employing SEO techniques, but still not getting any desirable results, it is time to review your strategy. You can be over-optimizing your website.
Here is how you can tell you are overdoing SEO:
1.Not using relevant keywords
In a bid to beat your competitors, ranking for relevant keywords is important. However, many people are still using non-relevant keywords. These keywords will not improve your conversion rate. If people visit your website and find out that your content is not related to their search, it only takes one click of the back button for your visitors to leave your website.
2.Not writing for your audience
Everyone wants to please Google to gain higher ranking, but it does not necessarily mean that you should write a monotonous copy. Writing for the search engine may tick all the right boxes, but in the long run, your copy will be less appealing to your target audience. The main purpose of your content is to let people know you have a solution to their problems. They will not return to your website if your content appears to be written by a robot.
3.Not keeping keywords in check
Have you been inclined into using your focus or target keywords too many times on a content? Keyword stuffing affects the quality of your content and Google hates it. Use keyword sparingly to avoid over optimizing your content. Keyword-rich anchors do not also sound natural and may ruin your link profile. Although Google allowed these practices in the past, the fact that they are not natural has earned them a bad reputation.
4. Not keeping anchor links/text to a minimum
Anchor links appear as a text, which points to where the link should go. These links are only helpful if they are kept to a minimum. Anchor links are useful, but not using them properly can also create a negative impact on your content. Like keyword stuffing, too many anchor links can affect your Google ranking.
5. Not focusing on quality when it comes to producing content
Over-optimization also involves writing lots of poor quality copy. Creating 40 web pages of poorly written content will do nothing to improve your search rankings. A prospect may search for steps to make a mushroom soup. Google is looking for an informative content that will help the prospect out. If your website does not have any engaging content to offer, poor-quality content will surely hurt your search rankings.
6.Not keeping track of the number of outgoing links
Link building is an effective SEO technique, but it only becomes helpful if you are using high-quality links. You are overdoing SEO if your links are redirected to spam websites. Your SEO efforts can also get you into trouble if you have a lot of outgoing links. Having too many links can pose a threat to your website because it gets broken over time. Since the URLs stay on your page, Google will sense that you do not have an updated web page. It also makes your links look suspicious.
7. Not creating a healthy brand name
Keywords are useful when choosing a domain as it helps you to establish your brand. When creating URL, you should not only focus on keyword value but on your brand name as well. Your domain should be instrumental in building your online credibility. Having your brand name in your link does the trick.
Should You Focus On Technical SEO?
Everyone thinks that focusing on the technical side of SEO is the best thing to do. The problem with keeping your eye on SEO’s technical details is that you have the tendency to overdo it. For your website to rank higher, it is important to remember that less is more. While it is necessary to adapt the requirements of algorithms, sticking to the basic still works.
Many people deem SEO as a science rather than an art. However, it can also become an art if you know how to win the nod of Google and other search engines. It is not enough that you blindly follow SEO rules as you also need to build your brand by connecting with your audience. If you are not sure about whether you are implementing SEO techniques correctly, Atlanta SEO will lead you in the right direction. We use up-to-date and dynamic techniques that can keep up with the changes in search algorithms.