Marketing for construction companies has evolved in recent years because the internet that has transformed the way we do business. However, if you are the owner or manager of a construction company, you’ll definitely agree with me that it is a bit difficult managing your own marketing as competition is fierce in the construction industry.
If you’re having trouble effectively getting in front of your target audience, here are 6 innovative things to keep in mind to get your marketing juices flowing.
- Building the perfect website design
When it comes to online marketing for construction companies, the first and foremost thing you need to keep in mind is having a slick and professional website design. Take a look at the design of Procore Technologies website, it is simple, yet, very intuitive. A robust website portrays the portfolio of your work, shows your accomplishments as well as displays the testimonials from happy and satisfied clients, which can, in turn, serve as references for potential consumers.
Remember that your website is your online office. If it is not well built to be visually and aesthetically pleasing, it would be difficult to attract customers. Hence, the need for you to hire a professional web developer to build a website that can match the vision of your construction company. Then pay attention to every detail about your company, services and the contact address of your offline. Having a contact form on your website is important as it gives your prospective customers the ability to get in touch with you for their queries.
- SEO for construction companies
If you own a construction company, you need to understand that you are probably in a fierce competition with several other companies in their geographic area. Nevertheless, having an online marketing plan that promotes your website and brand is a time tested method to beat your competition.
Thus, implementing effective Search Engine Optimization (SEO) strategies for your construction company is the best way to ensure that your company is found online. By working with a reputable SEO agency, you can be sure that prospective clients will find your construction company on the first page of search results, which will increase leads and conversions.
- Local keyword optimization
If you have successfully built a robust website, an important step to take is to invest in a local SEO for construction companies to target local residents. You’ll be shocked to find out that these are potential clients searching for what you have to offer in your or their own neighborhood. For example, you can integrate the search phrases like “best construction company [your town]”, “bathroom remodeling in [your town]” or “kitchen remodeling contractor” into your website. This is an important factor in SEO.
But these customers will never find you if you don’t know how to properly place your website on the first page of search results that they are looking at. When the website that markets the services of your construction company is properly optimized, this will contribute to its growth and success.
But how can you find the right keywords? First of all, you will have to have the same mindset as your target audience. You’ll need to know what they are searching for when they are in need of your services.
You can use the Google Keyword Planner to confirm that they are really searching for these keyword phrases. This tool will show you the search volume and also recommend other relevant keywords that apply to your services. Compile these keywords and integrate them properly into the content of your website and this will make it rank higher as it generates highly-targeted local traffic.
- Run a PPC Advertising Campaign
To effectively drive traffic to your construction company’s website, you need to be on the first page of Google search results. However, getting to the top can sometimes take months or even years of SEO. But you don’t have to wait for a long time to achieve this as you can take advantage of pay-per-click (PPC) advertising to effectively drive traffic to your website.
All you need to do is to contact an expert who specializes in PPC to create an ad copy with target keywords specific to your construction company’s services to be on page 1. While this can be expensive, you can be sure that you will see a healthy return on online marketing for your construction company.
- Online directories
Listing your construction company in directories is a great and easy way to increase your online presence. However, you’ll need to know which ones you should make use of so you can invest your time and energy creating a profile for your company. It is also important that you find directories for your construction company that your target audience might use to find contractors. These include
- Yellow Pages
- Google Business
While listing your company, ensure to completely fill these directory submissions and remember to add vital details like your website, email and phone number. Keep checking the directories on a regular basis as potential leads can contact you.
- Social Media Marketing
We talk Facebook, Twitter, Instagram, Pinterest, and so on. These social media platforms have become the place for all types of businesses, including construction. Hence, you can use 2 or 3 of these channels to expand your customer base. Your construction company should actively engage the target audience by posting updates about their favorite topics and your company’s activities.
You can also share photos and videos of your current and completed construction projects and other construction news or trends that might interest your potential customers. This will not only help in building and maintaining a positive online reputation but also increase sales and website traffic, generating a healthy flow of business leads and conversions for your construction company.
About the author
Samson Ononeme is a market-savvy content writer and editor at AtoZMarkets, one of the leading Forex and cryptocurrency knowledge hubs. With an extensive SEO knowledge in his arsenal, he has written on a multitude of topics including Forex, cryptocurrency, and Blockchain. Before becoming a freelance content writer, he spent 3 years as a Virtual Assistant for a financial company in Belize. Connect with him on Twitter:.@SamsonOnoneme and on Linkedin.