How to Optimize WordPress for Reducing Bounce Rate
Even your website engagement and traffic is very good, but it takes some time and real work to figure out how you can encourage more customers or visitors to stay on your website longer than few seconds and actually click around and check your more website pages before closing your website or hitting the back button.
There is no one single solution to this problem and also it is not easy to reduce the bounce rate of a WordPress website.
According to a recent study by Microsoft, an average Internet user surf 8 or more than 8 seconds on a single web page when he is searching for a particle thing.
So you have to optimize your WordPress website to convince your visitors to spend more time on your WordPress website and in this way you can hope for extra link clicking, more user engagement, more social shares etc. Reducing the Bounce rate of your WordPress website helps you in increasing conversion rate.
Why lower Bounce rate?
Lower Bounce rate means more profit and more money which is the end goal of every business around the world. Apart from other benefits it also helps you in ranking your website on search engines. Hence it is important for you to know the importance of low Bounce rate of a WordPress website.
Now many of us do not know how to check the bounce rate of a website. For this purpose, you need to log into your Google Analytics account and here you can see the bounce rate of your WordPress website.
So What Is A Bad Bounce Rate?
For me, a bounce rate is anything below 25% or above 85%. The lower threshold would indicate an issue with your analytics setup (either at a page level or on a site level) and the higher would indicate an issue with your site (either your content or your usability). For example, the below stats worry me:
How to Optimize WordPress for Reducing Bounce Rate?
Enhance User experience
If it is difficult for your website visitors to navigate through your website then there will be high Bounce rate of your website. Fortunately, they are few amazing ways which will help you to improve User experience and in this way, you can reduce the bounce rate of your website.
Nowadays people visit your website more by using mobile devices as compared to desktop. So it is very important for you to have a fully responsive WordPress website. There are hundreds of WordPress free and premium themes that you can use.
While choosing a theme for your WordPress website make sure that the theme is hundred percent responsive. Google mobile-friendly test is one of the best tools that you can use for testing your website whether it is good for mobile or not.
Easy navigation points
Readers do not prefer to search for a content on your website they are looking for. So it is important for you to provide your users easy navigation points. For this purpose, you can use sticky navigation bar, Menu items and sidebars for showing your content in which your visitors are interested in.
Easy to read content
You need to format your content in such a way that it is very easy for the users to read it. For this purpose, you can use white space to break up text, used small paragraph, use headings which are easy to skim.
Improve loading speed
Nowadays fast loading speed is also a ranking factor that Google consider while ranking a website. So you can easily find out the importance of fast loading speed from this fact. Your visitors will leave your website when it will not load within 2 seconds.
Now you have analyzed the speed of your WordPress website and it’s time to speed up your WordPress website. There are two ways with the help of which you can speed up your WordPress website.
Create good content
High-quality content which is informative and readable is one of the most effective ways to reduce Bounce rate of your WordPress website. When people visit your website they are looking for content in which they are interested in.
so it is your responsibility to follow the guidelines of high-quality content which is useful and informative for the readers. Despite writing high-quality content it is also essential for you to make your content accessible to search engines.
For making your content accessible to search engines you can use keywords in your post titles, headings subheadings, and images. So when people are searching for a particular keyword then he will find your website.
Make sure the keywords that you are using in your article must be related to your content and these keywords are not used to attract more traffic. Using WordPress SEO plugins such as all in one SEO you can optimize your website content for better readability and for better ranking.
Compress your images
It is very important for you to compress you are website images because it has a huge effect on your website bounce.
So you need to reduce the size of the image before uploading it to your website and as a result, it will also reduce the strain you place on your web hosting server. In this way, the speed of your WordPress website will be faster.
TinyPNG Is one of the best tools that you can use for compressing your website images before loading your images to your WordPress website.
This tool will also allow you to compress the JPG images as well. It is able to compress your images without losing their quality. So, as a result, there will be smaller in size and faster loading speed.
Pop-ups are one of the main cause of higher Bounce rate of your WordPress website. So do not go over when it comes to intrusive ads and popups because both of them are annoying because they disrupt the user experience.
Website visitors nowadays using lots of ad blocker such as secret lockers, smartphone lockers, spam filters etc. So you need to avoid pop-ups and intrusive ads.
Many beginners think that they will earn more by using more and more pop-ups and intrusive ads. But on the other hand, these elements cause a decrease in revenue.
Hope my article “How to Optimize WordPress for Reducing Bounce Rate” helps you to reduce your website Bounce rate.