How to Perform Proper SEO Audit of Your Website
An SEO audit is essential for your website if you want to know that all the SEO methods or techniques that you have implemented or working in practice or not. So in this way you can know which Strategies and methods are driving traffic to your website and using this you can reach your target audience.
Some methods or strategies which are not performing at their best so you can work on them focus on new ones.
You need to perform SEO audit of your website due to a large number of reasons. There are lots of websites which are not optimized properly for search engines so as a result, their search engine ranking is decreasing day by day.
An SEO audit can be time-consuming and tedious, but now every search engine expert know that SEO audit is essential for driving website success.
you can make it easy by knowing what you are looking for, what tools are available to help you implement those changes, and also what changes you are going to make.
What is SEO Audit?
Before learning it properly it is necessary for you to know what SEO audit is, and what you can expect from it?
SEO audit is a process of finding the problems of your website from a number of areas. You can perform this yourself or you can hire an SEO Consultant for this purpose.
This is a checklist a recommended by Google and when you ask an SEO auditor for your website Audit then he will check your website against this checklist and he will tell you certain changes on your website that needs to be. So in this way performance of your website in search engines will improve.
There are lots of tools that you can choose to perform an SEO audit of your website but if you want to do it properly then you can hire an SEO auditor or you can do it yourself.
SEO Audit Strategy
Before doing anything else you need to create an audit strategy which will help you to achieve your goals. There are a wide variety of things that can be improved by performing an audit. You can gain information about your competitors, you can improve your website performance, you can analyze your keywords etc.
You have to analyze each and every aspect of your website then you are able to understand what is good for your website and what needs improvement. So before starting an SEO audit first, you need to create strategy because it will help you a lot.
How to Perform Proper SEO Audit of Your Website?
Now you know it is very important for your website so it’s time to learn how we can perform it practically.
The first thing that you need to do is that determine that your website is properly working or not. You can do this task in technical analysis. It is very important for you to start an SEO audit of your website with this step. You are not able to perform a complete audit of your website if you have a bad basis.
If you are receiving less traffic than you normally receive then it is important for you to perform an audit because maybe your website has a lot of problems. You need to improve the technical performance of your website because it is one of the most important aspects to increase your website visibility in search engines.
Performing technical analysis means that you need to search for technical problems and errors in your website that effect on your website performance negatively in the search engines.
In technical analysis, you have to work on 404-page errors, other errors, clean bugs, remove content duplication, and remove page title duplication, XML sitemap and more.
Accessibility and indexability. Make sure your website’s content is accessible for search engines; if it isn’t, you won’t get any rankings. Check your robots.txt file, XML sitemap and HTTP status codes. Ensure search engine crawlers are indexing all of your website’s pages.
No duplicate content. If the content that you publish is not unique, this will have negative consequences for your rankings. E-commerce websites are the ones most often facing the problem of duplicate content.
Inbound links. Make sure you don’t have any broken links and that all deleted or moved pages have proper redirects (301 for permanent and 302 for temporary redirects).
Site speed. Your page load speed can seriously affect your website positions, especially when it comes to mobile users’ experience.
Optimized titles and meta tags. Ensure your titles and descriptions are unique for each page and don’t exceed the recommended length (30-65 characters for titles and 100-150 characters for descriptions).
Optimized images. All images on your website should have informative filenames and relevant alt texts. Also check that your images have the correct dimensions, so they don’t look stretched on your website.
Mobile-friendly criteria. Since Google has launched its mobile crawler on April 21, you need to optimize your website for mobile users in order to rank well in mobile search.
There are lots of tools that you can use for technical analysis of your websites such as Google page speed insights, Google Webmaster Tools, Woorank, Google mobile-friendly test, and SEOquake. These tools will help you a lot in performing a technical analysis of your website.
Analyze your website functionality
You need to analyze the performance of your site that it is working properly or not. You can analyze the functionality of your website very easily because it is a simple and straightforward method. Just go to your website click on the links and view the pages, see that everything is performing at its best or not.
Your website must be user as well as SEO friendly because it has a significant impact on your earnings. It really effects on visitor return rates, visitor retention, overall website conversion rate and individual page conversion rates.
If you will optimize your website for search engine rankings, not for the users then people will leave your website immediately because they cannot find what they are looking for.
Analyze the Content of Your Website
It is must for you that the content of your website has to be unique. If you want to get more traffic and higher conversion rates then you need to create high-quality content which is interesting for users as well as attractive to search engines.
SEO Audit With WooRank
I will recommend you to check your free SEO audit of your website with https://www.woorank.com/it will give you Audit report of your website
SEO Audit With SEMRUSH
it will give you full detailed information of your website SEO
SEO Audit Toolkit
Auditing a website is a difficult and time-consuming task. To save time and get better results, you’ll definitely need some tools.
Comprehensive audit tools to perform seo audit of website:
- Screaming Frog – crawls your entire website and gives you a lot of insights on how to improve. You can also download it to your computer, which makes the crawling process faster.
- SEMrush Site Audit Tool – gives you a list of issues, prioritized from severe errors to recommendations. You can also access the historical and comparative sections, where you’ll see your website’s progress since previous audits.
- Google Search Console – a great resource for checking your website’s technical health. You’ll be able to identify crawl errors, structured data errors, etc.
- WooRank – scans your website and searches for indexation problems, missing metadata, duplicate content, backlink issues and so on.
- Zadro Web SEO Auditor – a great SEO audit tool that provides insights and easy to understand data to help you fix technical errors, with additional keyword data and more.
Accessibility and performance checkers:-
Broken link checkers:-
Duplicate content and plagiarism checkers:-
Page speed checkers:-
- PageSpeed Insights by Google
Also, Check Top 5 SEO Tips To Rank Your Website