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Today, most people in crowded places are busy with their mobile phones as if they are cuddling a newborn. This has forced experts to think seriously about the impacts of Facebook and common platforms on individual lives.
Even in politics, it plays an important role as it helps the parties acquire votes. It has altered business operations in many ways, and big corporate houses use different social media platforms to promote their products.
The increase in usage of social media has increased the number of social introverts within the UK and also all over the globe. Constant dependence and usage of Social Media have minimized virtual interaction and lowered individuals’ level of social intellect.
At the time of our research on “What are The Pros and Cons of Instagram?”, we found a video about “how social media drastically affects us” which is worth watching. 🏆
Today, there are more than 2.3 billion users of social media all over the globe. Most corporate houses have multiple social media platforms, and 70% of people become uncomfortable with not getting access to such profiles.
Today, one of the most popular social media networks is Instagram. However, everyone does not know about it. It is unknown to people who are not accustomed to social media usage.
It is a social networking service that can be used free of cost for sharing videos and photos. It was launched in 2010 in October on iOS and then extended to Android devices in 2012 April.
Just like Twitter and Facebook, on Instagram also, the user has a news feed and a profile. Any video or photo posted is displayed on the user’s profile. Your posts will be visible to other followers in their feeds.
In the same way, you can also see the posts by other users that you have followed. It is just like Facebook’s simpler version focusing mainly on visual sharing and mobile usage.
You can easily interact with different users on this social networking platform by private messaging, tagging, liking, commenting, following them, and being followed by others. Photos viewed on Instagram can also be saved.
Like any other social media application, Instagram permits the following users in whom you are interested. The homepage will have several feeds, which are the current posts by the people you have been following. It is your choice to comment and like these posts.
Apart from the videos and photos that can be seen permanently on your page, the app also has an option for posting Stories. This feature is quite similar to Snapchat. Stories are nothing but a series of video clips and photos. They are available for viewing for 24 hours, following which they will expire automatically.
Apart from all this, the app also has direct messaging options, making it possible to chat with close friends privately. You can explore different profiles to find interesting things. Details about the app are given below.
Looking for a place to gain popularity? Yes, it is Instagram for you. The app makes the world glittery and nice and makes everyone look beautiful.
However, no app comes with shortfalls, and it is the same with this app. Thus, the advantages and drawbacks of the application have been discussed below so that you can understand Instagram in a better way.
Reasons for Using Instagram
The presence of multiple social networks might force you to think about reasons to use Instagram.
The basic idea behind the app is the exchange of photos that can be easily clicked with the help of a smartphone. You need not carry a camera wherever you go because you just need to click a picture, apply some filters, and you can just move ahead.
Some users are not bothered about doing any photography and act like ‘lurkers’ on the app, which is also acceptable. A lurker can be defined as an individual who does not make any posts but simply follows others.
Celebrities have also started using Instagram to share their lives with the help of stories. Thus, Instagram is the best way to securely stay in touch with your friends.
Some people also use Instagram as an advertising platform, where they build a large follower base and share photos to develop a following. After this is achieved, they market their products to make money or start promoting their blog for marketing purposes.
Instagram as a Valuable Social Network
It has already been said that Instagram has a visual appeal which is why everyone using the app aims to find and share the best videos and photos.
Every user’s profile has a ‘Following’ and ‘Followers’ count representing the number of individuals being followed and the number of users following them.
Every user’s profile comprises a button that can be tapped to follow. A user profile marked as private will have to approve any requests that pop up.
A profile marked as public can be found and viewed by anyone, along with the videos and photos posted in this profile. You must mark your profile as private if you want your approved followers to view your posts.
It is great fun to interact with the posts on the app, and it is equally easy. A post can be double-tapped to add a comment or simply like it. An arrow button can be clicked to share the post with others in the form of a direct message.
The search tab allows you to find your missing friends, find interesting accounts you can follow, and browse recommended posts. A search bar at the top can be used to search particular hashtags or users.
Pros and cons of Instagram for business vs. Personal Use
Instagram boasts more than 25 million business profiles, but the 1st step on the app is to have your profile. Now the question is about setting up a personal profile before a business one.
The reason is that some professionals prefer sticking to their own Instagram profiles. Nevertheless, if additional contact options, advertisements, and Instagram Insights are significant factors for you, you must try to switch to using Instagram for your business purposes.
One of the extraordinary features of Instagram is Instagram Insights. Here, professionals using the app for business purposes can acquire much information regarding the audience and followers who react to their posts.
The data acquired helps business proprietors relate their marketing strategies online to get the expected results.
Users can easily contact you through the contact tab below your business bio profile. This helps in saving a lot of time in seeking details of the required contacts or waiting after posting a comment until it is viewed.
If you are using Instagram for business purposes, you can also add links to your Instagram stories, motivating the viewers to follow the links.
Here are a few outstanding advantages of Instagram that you might not be aware of:
- Every Day, More Businesses & Customers Join.
- Your audience is simple to target (and retarget).
- Utilize all of Instagram’s visual marketing tools.
- Where Customers Are Spending Time, Engage with Them.
- Create more user-generated content.
In terms of Instagram’s drawbacks, it was discovered that Instagram had the worst overall impact on young people’s mental health.
The well-known photo-sharing app badly impacts sleep, body image, and bullying. It also raises “FOMO” (fear of missing out), which makes people feel more anxious, depressed, and lonely.
What are the Pros and Cons of Instagram?
Pros of Instagram:-
1. Attractive Interface
The Interface of Instagram is its largest advantage. However, some consider it messy and slow due to its enormous visual content. On the other hand, some consider it as organized and neat when compared to Facebook.
Your profile never gets flooded with information that is difficult to process. It is a platform that helps you organize your profile efficiently, giving it an attractive appeal. The primary reason people have started the option for Instagram is its visual appeal.
2. A Good Visual Medium
Instagram is best utilized for the sharing of photos. You can share everything you do, wear, or visit places on the app with the rest of the world.
Numerous filters can be used to enhance the beauty of everything you share. Adding a filter helps in adding more glamour and charm to the photos shared by you.
However, you must always refrain from using them as sometimes you must maintain your originality.
3. Marketing Promotion
Initially, Instagram served the only purpose of connecting with other users, but today it acts as an effective way to promote marketing activities and strategies.
Renowned brands market their products on their profile page, and newly launched startups use images to create their market base.
People like artists and models can also exhibit their work and develop their fan base. Thus, today, Instagram is a significant platform for social media marketing.
4. Amazing Application for Travellers
Travelers consider Instagram as their newfound love. It has a geo-tagging function that allows you to post pictures along with the location where they were clicked. Also, it is easy to view the photos that others have shared and were present at the location the same as yours.
5. Extraordinary Features
Contrary to Facebook, this app has a clear concept about whatever they present to its users. One can also share live streams and videos with filters and photo-sharing.
Stories that are shared on the app disappear automatically the next day. Instagram is smart as it offers several extra functionalities through apps such as Photo Grid and Boomerang.
Instagram has the best privacy policies compared to any other social media platform. Anyone who wants their photos to stay private will have it so.
The privacy settings of the app cannot be bypassed in any way. Every user’s profile picture is private and cannot be downloaded by any other user.
7. Business Profile on Instagram
Any brand owner or influencer can easily switch to a Business Profile from their profile on Instagram. However, you would like to know the benefits of doing so.
Any business owner willing to promote anything on Instagram must have a simple and easy process by which people can establish contacts with you. This is possible via the Contact tab in the business profile of an individual.
Initially, when Instagram was designed, users had to limit the video length they posted to less than a minute. However, Instagram TV/IGTV installed later brought about a change in this policy.
You can easily upload your lengthy videos on IGTV, which makes it amazing. This has also taken the level of entertainment on Instagram to new heights. Today, users can view innumerable videos on Instagram, such as trailers of new movies, funny videos, etc. Thus, IGTV has taken the app to a new level.
Also, you are the one who decides what will happen when a user clicks on that button. You can allow the users to see your location, make calls via that button, and email you to get in touch with you.
Links can be associated with your Business profile when you have a list of 10,000 followers or more. This way, the viewers can easily be directed to your landing page.
9. Representing your Business Visually
Today, visual representation of your brand has become an easy task with the evolution of apps like Instagram. You can post appealing images of the products you deal with to attract customers.
This is because it is human nature to get attracted to photos rather than simple word texts. Nevertheless, you must do much more than simply post a luring image.
A description field is provided, and your post must utilize it well. A post attracts more viewers when linked with a catchy caption and significant hashtag.
10. Higher Engagement Rate
Contents posted on Instagram promise a higher engagement rate because of the app’s huge number of active users.
The survey indicates that Instagram today has the largest number of active users compared to any other platform like this. Instagram has a 70% higher engagement rate than Facebook. Apart from this, it has a 9% higher growth rate of followers than Twitter.
Cons of Instagram:-
Addiction to social media platforms! Is it something new? I do not think so. The story is the same with this app. Toxic addiction is affecting most of the population concerning Instagram.
95% of the population is simply glued to this app throughout their day. Inactive users, called lurkers are simply busy viewing what others have posted on the app. This is a sheer waste of time and nothing else.
At the time of our research on “What are The Pros and Cons of Instagram?”, we found a video about “Here is Why You Should Stop Using Instagram,” which is worth watching.
It has clearly been stated that Instagram is the best platform for promoting your brand and products. However, it is a fact that crossing the limit is always harmful, which is also true for this app as it is flooded with an unbearable number of sponsored posts and advertisements.
This is because individuals and companies can exercise promotion on the app by spending very little for this purpose. This should not be bad, but it has become a pain as advertisements pop up after every few posts.
3. Fake Life for Most of the Users
Instagram is an app that gained popularity over a very short period as it has the power to make people popular overnight. This became evident with the sudden rise in teenage celebrities.
Users started getting fame just for posting something and getting numerous followers. This encouraged people to fake the lives they shared on the app to gain fame. Thus, the need for fame and validation is very toxic, affecting teenagers the most.
4. Limited Number of Features on the Web
Users who are aware of the web version associated with the app know that the app lacks several significant features. The app has its users addicted to it and cannot easily access its web version.
Nevertheless, with time, the app also adds some features on its official website, such as stories. However, every feature cannot be expected on the web.
5. Availability Limitations
Instagram was initially designed to function only on iOS and Android systems. Many technical experts have tried to design online access or an online version for the app, but the experience one can have with the original app can never be compared.
This limits Instagram users concerning marketing as it becomes difficult to reach an individual who does not have a smartphone.
6. Technical Limitations
Instagram has excellent features and interfaces, but it also has several technical limitations. It has a terrible web version because the platform is suitable only for the application version.
Its images are not suitable for every kind of shape compared to Facebook. Also, it has a global privacy setting that cannot be changed for photos of every individual.
7. Con Artists and Deceiving Users
Users using Instagram to market their products and services must be aware of the liars and con artists present on the application. Anonymity is also a boon and a bane concerning online profiles.
Sometimes, it can be advantageous, and sometimes it can be disadvantageous. It is easy to alter a picture so its appearance can change completely. A thief can simply cheat you by acting as a buyer who can acquire goods without making any payments.
8. Posts on Instagram do not Support Clickable Links
Captions on Instagram must be between 125 and 150 characters and become even more limited when you lead this caption beyond Instagram.
Now the question revolves around why it is so. This is because a link cannot be added within a caption, as you will never be able to click on it. Users cannot include any link on Instagram expecting the users to highlight copy, then paste it on any other browser as this is impossible.
This becomes challenging for users on an app willing to view the feeds and simply tap on posts liked by them. Thus, you will have to think of some creative alternative to links to let users visit your business page other than Instagram.
9. No Copyright to the Pictures
People can levy copyright infringement when any other user tries to take credit for their work. On Instagram, your followers and the ones who search for your hashtags can easily access the videos and pictures posted by you.
It seems useful for seeking potential clients but can also become a disadvantage in some cases. People can access your work, copy it, and represent it as their work.
Avoiding or Using Instagram!
Today, one of the most amazing social media platforms is Instagram, an excellent place for sharing photos and browsing the world closely.
Nevertheless, a lot of caution must be practiced because, by now, you must know about all the advantages and disadvantages of the app. Some behaviors like hunger for fame and validation and addiction to some apps, are quite toxic, and you must try to avoid them in every circumstance.
If you keep this in mind, Instagram will be good for you, and you will simply spend your leisure time on the app.
You must consider Instagram a last resort to satisfy your online marketing needs. This is because it helps mainly in boosting the engagement rate, developing contacts with your targeted audience, and interacting with your kith and kin.
However, if the app turns out to be highly advantageous for you, it must not overwhelm you. This is because there are innumerable drawbacks to marketing through this platform.
📗FAQ on the Pros and cons of Instagram
What are the negatives of Instagram?
Instagram has three main drawbacks, which are as follows:-
1. Instagram users develop an addiction to the platform, and today’s kids also use Instagram for amusement. This addiction should only be used sparingly because it could lead to many problems.
2. Not everyone can utilize Instagram’s features: Since many individuals don’t own Android phones, they are unable to use Instagram’s functions. Many people cannot access Instagram’s functions since they do not own a phone.
3. Instagram is primarily used on mobile devices for portable designing. It is intended for usage on mobile phones; thus, if the same is used on a laptop or other device, some functions won’t be visible.
What are the pros of Instagram?
Instagram offers a variety of advantages:-
1. Find users who share your interests.
2. Promote your work.
3. Earn a livelihood.
4. Post pictures and videos.
5. Brand your company.
6. You can succeed with free resources.
7. Engaging is simple.
8. Stunning filters.
Why should you avoid Instagram?
According to a 2019 study, social anxiety, loneliness, and social media addiction are all positively correlated. FOMO and a sense of inadequacy can result from using social media.
Loneliness, anxiety, and sadness could result from this. Reducing FOMO-related loneliness and anxiety may be facilitated by taking a break from social media.
Spending time on social media takes away from time that could be spent on meaningful activities, and regular usage of social media keeps users distracted all the time, preventing them from experiencing isolation.
Additionally, social media does not aid in forging deeper connections with people.
Social media has a lot of positive uses, but as time goes on, it seems that the negative effects outweigh the positive ones by a wide margin.
The initial purpose of social media, which was to connect people, still has some water, but it has been overwhelmed by other difficulties. Useful social media strategies include using Twitter to advertise a blog you may create or using Facebook’s marketplace.
However, we cannot disregard the harm it has done to us and, by extension, to our children. Numerous studies have demonstrated that people are generally happier offline from social media.
Conversely, social media use can create or exacerbate depression, loneliness, anxiety, and other undesirable emotions.
Despite the app’s drawbacks, it is still the best social media platform in the current market. You must use these features effectively to boost your business activities in many ways.