If you are using images and graphics your aim is to make them as effective as possible. This is because you want people to be attracted to, and engage with your brand. In order to make sure that the images and graphics you use are effective, you should make use of the latest technology and ensure that you choose the right graphics format.
There are two main formats when it comes to graphics and images. You can choose between vector images and raster images. There are several factors to take into account when deciding which format to use. Let’s start by taking a look at the difference between vector images and raster images.
These images are created using lines and curves which are referred to as paths. The creation of these images has its roots in mathematical theory. This is the reason why these images can be scaled as often as possible without losing any of their clarity.
You can always identify a vector image by zooming in on it. This is because the edges will always remain smooth when this happens. This is one advantage of using vector graphics.
Another advantage is that vector graphics files are often a lot smaller than their raster graphics counterparts. This is because they are made up of mathematical descriptions rather than the pixels which form raster images. Let’s take a look at this make-up of raster images in more detail.
Unlike vector images, raster images are made up of many tiny pixels. This means that they do not retain their clarity when they are scaled. You can see this if you zoom in on a raster image, as you will eventually be able to see the outline of each pixel.
The file size of raster images can also be large as they are made up of so many tiny pixels. This can be a problem when a lot of images need to be stored and server space is limited.
When to use the different graphics formats
The truth is that both of the graphics formats mentioned are effective to use. The choice you make depends on the circumstances.
For instance, when logos and fonts are being created, vector graphics are the most appropriate choice. This is because you need fonts and logos to maintain their clarity when they are scaled.
However, when photographs are being used on a website, the most appropriate format is raster. This is because photographs are captured and stored using this format, giving them a higher level of resolution.
There is no one answer when it comes to a question about which type of graphics format should be used. The choice you make will depend on the circumstances. If you are using images on your website, you will normally use the raster format. However, when logos and fonts are being created, vector graphics are more appropriate. It’s important to take time to ensure that you make the right choice depending on the situation.