Home Tech 21 Best Stores Like H&M To Get Your Fashion Fix

21 Best Stores Like H&M To Get Your Fashion Fix

H&M is an MNC famous for its fast-fashion Merchandise for all ages. H&M means Hennes and Mauritz AB. As per the records of November 2019, H&M manages  74 countries with more than 5000 stores.

They have collaborated with numerous company brands and 126,000 full-time equivalent positions. After Inditex, a Spain-based company and a parent company of Zara, h&m holds second in the list of largest global clothing retailers.

The founder of h&m is Erling Persson, which is currently run by his sons Helena Helmerson and Stefan Persson. Online shopping is available in over 33 countries.

H&M opened its first shop in 1947 in Vasteras, Sweden. Its headquarters are in Stockholm, Sweden, and listed on the Stockholm Stock Exchange in 1974. 

Best Stores like H&M To Upgrade Your Wardrobe

Here are some alternative stores like h&m; you should check out

1. ZARA 

Zara is a Spanish retailer of apparel based in Arteixo (A Coruña) in Galicia, Spain. It holds the first position in the list of stores like h&m, and it proved to be the best competitor of h&m.

Zara has everything that one needs to look good in the group. From unique streetwear to party and formalwear, it offers trendy and updated clothing collections.

ZARA WOMAN | Spring Summer 2021 Campaign.

It has clothing for men, women, teens, and children, and as it serves everyone, it is the leading fashion e-store. It has worked in retail since 1975 and has more than 2000 stores worldwide.

That is why Zara is more accessible to people than other stores similar to h&m. Zara has some attractive and refreshing designs, and they also update 20 new collections every year, which is not easy for any other fashion brand. This is the reason why most people around the world choose Zara.

Zara is like the journey’s end for every fashion lover. You will get numerous categories here, like apparel for men, women, and kids, bags, wallets, shoes, trendy accessories, activewear, etc.

Zara also has a peculiar section named TRF, which has an abbreviation of “Trafaluc.”  TRF is especially for women who want something different and grab fantastic items in their cupboards.

You can get everything stylish from maxi dresses, long sleeves, skater dresses, formals, LBD’s tailored jacquard jumpers with edgy zippers, party wear, etc. Their premium leather shoes and nude strap heels are also worth purchasing products. So if you are a fashion lover, you should shop from this store.

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Another one on the list of stores like h&m is the Express. It is the most well-liked American fashion retailer and is better and more affordable than other stores like h&m.

The Express has more than 600 stores and operates from the USA. It also offers shipping to its customers all over the world.

They have trendy and unique designs in their collection. Although Express does not work for as many categories as H&M, reliability, and affordability make it a prevalent name among young generations

The following categories are available on Express: Unisex clothing materials, intimate wear, swimwear, footwear, and everyday essentials. Express is also in demand for its vogue accessories.

Express provides a distinct section of profuse jeans for its unisex customers, which is worth checking. They provide free shipping and returns on jeans.

Register on their web store to get the free rewards and best offers. Express has everything from casual to formal wear, so you must check their products according to the occasion and mood. 

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Urban Outfitters is next in the list of stores like h&m that presents numerous categories. They gratify every single fashion essential of a family. Urban Outfitters ships its products worldwide with minimum shipping charges.

This clothing MNC corporation has been working since 1970. Not only in apparel, but you can explore something more on Urban Outfitter.  

Best Stores like H&M

Aside from offering clothing, accessories, footwear, and other kinds of stuff for its unisex customers, this is the one-stop destination for categories like intimates, beauty products, music and tech, and home decor here.

This is proved to be one of the best for the section of stores like h&m. UO provides free shipping on orders of $50 and more. The attractive point about this store is its affordable pricing.

Men can grab exciting graphics t-shirts, awesome sneakers, printed shirts, etc. do not forget to check the website’s exciting offers and discounts regularly. 

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Uniqlo is a Japanese textile manufacturing company that started in 1970. If you do not know about this store yet, it’s time to get information about Uniqlo. As its name suggests, it is unique and home to various products.

They also have a baby section where you can get baby fashion items. You can find everything here, from trendy clothing to different things for its customers.

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It provides you with a large merchandiser and produces its items too; consequently, you will find the price affordable for its customers. Uniqlo is settled in Japan, but it serves its customers worldwide. 

Uniqlo’s categories are available: unisex clothing, shoes, fashion for teens, maternity items, accessories, etc. The quality that makes Uniqlo a bit different from others is its shipping facility. Yes, Uniqlo provides free shipping on all orders.

Their lowest range for buying apparel is only $7, which is great. So now what are you waiting for? Go and grab some exciting deals for your entire family from Uniqlo.  

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The main thought behind Borderfree is to make worldwide shopping look local; for this reason, their website has a more prominent collection of the best merchandise worldwide.

This is the cause for listing Borderfree in stores like h&m because of its approach globally. Their shipping facility is spread up to 220 countries. They also offer you to shop with leading brands like Harvey Nicholas, Veronica Maine, Pepe Jeans, Tony Bianco, Aquilia, and many more.

You need to register on their website to take benefits of Borderfree. They provide you with numerous categories to shop for, like Activewear, Baby and kids, Bridal, men’s apparel and shoes, handbags, health and beauty, and many more. Do not forget to check their sale section regularly for exciting offers. 


Missguided deserves its place in stores like h&m as it offers stylish and affordable clothing to women aged 16 to 35.

It is a multi-channel brand from the UK, providing more accessible and well-made fast fashion to its customers.

Best Stores like H&M 1

From petite to curvy to tall women, they offer numerous sections to everyone. Plus-size clothing is also available on their website for women. You can find categories on Missguided: dresses, bodysuits, jackets, jeans, wedding trousseau shopping, shoes, and different kinds of stuff.

Missguided is loveable among fashion lovers because even the low-priced product on their website is adorable. They have given their first prime concern to style, not money.

One of the most incredible things about Missguided is their collaboration with the most trusted brands, like a streetwear collab with P. Diddy’s Sean Jean label and a lingerie collab with Playboy. 


Topshop is another British company on the table of stores like h&m. This MNC retailer consists of various fashion essentials for its customers. This company possesses around 500 shops worldwide.

Aside from selling their products at very reasonable prices, they also offer international shipping to their customers.  Topshop has clothing, footwear, bags, beauty products, and accessories.

Their trendy jeans are worth purchasing. The products are available for both men and women. They have popular brands to shop like Tommy Hilfiger, Calvin Klein, Ivy Park, Love, and many more.

 If you are a fashion lover who wants to walk with the recent fashion trends, this is the best shopping destination for you to grab the styles. Do not forget to check their New in and Trending Now sections to snatch their new arrivals and best sellers.

They have numerous products like Jumpers & Cardigans, Shorts, Suits & Blazers, Trousers & Leggings, Jumpsuits & Playsuits, Lingerie & Nightwear, Loungewear, etc. 

8. RUE 21 

The next shopping store on the list of websites like h&m is Rue 21, an American retail company. Pennsylvania Fashions Inc. started Rue 21 in 1970.  Rue 21 is a splendid fashion instructor and provides solutions to them.

It offers to deliver its product to your marked address and the store with distinct delivery charges, and It operates various stores worldwide.

Summer of Love - rue21

There are different categories on Rue 21; apparel, accessories, jackets, shoes, sleepwear and intimates, and many more. They have a separate section for plus-size clothing.

 Besides clothing, it has decor, skincare, beauty products, and gift items. They have a range of t-shirts starting from just $5, so what are you waiting for? Go and grab them for your wardrobe. It has over 700 stores across America.

It specializes in voguish jewelry, handbags, jogger wear, plus-size tops, sunglasses, fragrances, bottoms, and outerwear.

You will get apparel from top brands like American Dreamers, Global bazaar, Prom Shop, and festive-ready sections for girls and men; they have Pop athletes, NBA, and Fresh prints. You will get free shipping on orders of $50 and more.  


Amidst the stores like h&m, Wet Seal is the least popular, but it has some different and fashionable products. Its primary concern is to bring new styles and designs, especially in teen clothing, and they feature economy-priced brands in its store.

The wet seal serves only young women, and their collections are impressive. You may check their look books to learn about their process and designs.

You can explore categories like tops, dresses, jeans, belts, shoes, jewelry, accessories, etc. The most exciting thing about Wet Seal is that they offer free delivery on all their orders, and you should grab some exciting deals before it moves out from your hands. 

You are just one step away from Wet Seal. 


Charlotte Russe deserves its position in the list of stores like h&m. They operate from the United States of America. They do not deliver their products worldwide, but you must check them out and grab them as per your occasion if you reside in the USA.

They offer free shipping on orders of $50 and above. You should explore their store regularly to avail their spring deals and offers.    

They prioritize women in their early twenties and teens and offer the option to shop for some trendy and comfortable fashion wear. 

Currently, they are operating more than 500 stores in 45 states and rapidly spreading their chain each day. 

You can explore some exciting categories to shop for, like dresses, rompers, plus-size clothing, bags, accessories, intimate wear, shoes, and many more.

Do not forget to check their sale section, where you can only get the products for as low as under $4.99. They sell their products at an affordable price, so do not worry if you have a lower budget. 

11. MANGO 

Mango is another Spanish retailer that deserves its place in the list of stores like h&m. The Mediterranean inspires the outfits available on Mango with an ultramodern twist.

The aura of Mango is slightly different from other sites like h&m. Mango has an extensive collection of well-made classic wear. 

The Turkish brothers Isak and Nahman Andic, established their first Mango store in Barcelona’s Paseo de Gracia in 1984. Since then, Mango has spread in over 81 countries with 850 stores.

The clothing available on Mango is made from selected materials like cashmere, silk, and virgin wool. There is a wide range of collections for men, like jackets, suits, jeans, trousers, polo shirts, and vogue accessories.

Their spring collection is worth checking, with fantastic items like flowy Culottes, flared jeans, high-waist trousers, suede tops, and jumpsuits. Also, browse their summer collection, which has dresses and breezy tops. 

At the time of research on Best Stores like H&M, we found an awesome video on “14 Style Tricks Every Girl Should Try,” which is worth watching. 🤩😍

14 Style Tricks Every Girl Should Try

12. ZAFUL 

If you are a fashion lover, you like Zaful as they have an exclusive range of designs and styles that will attract visitors. The price is also affordable, and it does not cut your pocket.

You can choose from a vast collection, from activewear to sleepwear, casual to swimwear, and many more.

At Zaful, you can get products for as low as $5, but if you are looking for trendy ones, you must spend some more, around $15-20.

Do not forget to check their website for exciting deals, offers, and sale sections. They have added a new section named Marvel that is worth checking.    


Modcloth is the next fashion retailer that serves online and is similar to h&m and was established in 2002 in Pittsburgh. Modcloth aims to make gorgeous and classic-inspired clothes in demand from the audience.

Modcloth also offers plus-size clothing, which is a little different from other stores. Some so many retailers provide petite plus tall size clothing to their customers.

Modcloth has a vast range of lovely graphic T-shirt collections of h&m. It also includes clothes from their collaboration with Ariana Grande that is worth checking. This store is famous for its delightful and attractive designs. You can get everything like outfits, accessories, shoes, home decor, etc.  

The site also consists of a collection from the 1960s worth purchasing if you want to collect some ancient styles for your wardrobe.

This is the perfect destination if you are looking for trendy accessories like bags, belts, jewelry like earrings, necklaces, and many more.     

Even if you see its products in good condition at purchase, they may have discrepancies. So be careful and always review the reviews and ratings before purchasing their products.


Next on the list of websites like h&m is Nasty Gal, founded in 2006 in San Francisco. Nasty Gal has numerous categories to shop like jeans, skirts, coats+jackets, swimwear + beachwear, Jumpers + cardigans, Lingerie wear,  sleepwear, and many more.

Best Stores like H&M 2

The price is affordable, so don’t worry; it will not cut your pocket. You will get new arrivals every time you visit the store.

They also have a wide range of footwear like Chunky, Wide-fit, Flat, Mules, Sandals, Heels, Boots + Booties, and many more. If you want to try their products, first, make yourself registered on their website and start your journey with Nasty Gal.

Do not forget to check their Sale section for exciting deals. Currently, they are providing 30% OFF on everything; use code: NEEDIT, and they offer an extra 15% OFF Sale (Use code: SALE15). 

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The Inditex Business Group of Spain runs Bershka, similar to Zara. If you are young and have great taste in fashion, this is the right destination to grab their deals. In 2014, Bershka alone generated a humongous amount of 1.7 Trillion Euros in revenue.

Bershka is the world’s largest clothing retailer and a significant alternative to h&m. Bershka has collaborated with popular brands like Care Bears, The Power Puff Girls X Bershka, The Paloma Puff Girls X Bershka, Bad Gyal X Bershka, and Hot Stuff. 

Bershka offers you to go for Unisex clothing with numerous categories like Bodysuits, shirts and blouses, playsuits and jumpsuits, sweaters and cardigans, jeans, and many more.

Bershka is also the shopping point for accessories like iPhone cases, bags, belts, and footwear like Boots and ankle boots, Heeled sandals, flat sandals, etc. So this is a power pack destination for your essentials related to fashion. 


American Eagle is another alternative to h&m and has profuse collections of Polo Shirts, t-shirts, Jeans, Undergarments, Sweatpants, and swimwear. In 1977, American Eagle was established, and its headquarters is in Pittsburgh, Pennsylvania.

Here's To Summer. Here's To YOU. | American Eagle

The site allows going for unisex shopping with several popular brands. It has a complete range of Apparel, Lingerie, Accessories, Personal care and beauty products, and trendy accessories at a very fair price. 

American Eagle has an attractive section of jeans with Slim fit jeans, straight jeans, bootcut jeans, Ripped jeans, Super soft jeans, and many more.

Currently, they offer a 60% OFF clearance Sale on their products for both men and women. If your order value exceeds $50, you will get the facility of free shipping from American Eagle.

You are just one step away from American Eagle.  Click on the link and enjoy your journey with American Eagle. 


One more alternative store to h&m is Old Navy. It is controlled and owned by Gap Inc. of the United States. Old Navy is the first group of clothing boutiques to cross the whopping amount of 1 billion USD in the starting four years after its inauguration in 1994.

Its headquarter is situated in San Francisco. It operates over 1020 accessories and clothing stores. If you want to grab fashionable, reasonably priced, and premium quality clothing for your wardrobe, you should visit Old Navy. You are just one click away from Old Navy. 


Lindex is a top-rated European retailer company similar to h&m and is famous for its stylish range of affordable accessories and clothing for kids and women.

Lindex handles over 500 clothing stores in Europe and the Middle East. Lindex is an e-commerce store with all qualities, and it provides you with the benefits of shopping online without any difficulties.  

They not only offer clothing for kids and women, but it also provides accessories like reading glasses, hats, belts, scarves, sunglasses, hair accessories, and many more.


Eddie Bauer is the second last entry on the list of sites like h&m. The headquarters of Eddie Bauer is situated in Washington, United States. They operate over 370 retail emporiums across Canada, Japan, the United States, and Germany.

100 Years Of Adventure | Eddie Bauer

The proud moment about this company is that it became the first independent company employed by the United States Army.

The US Army also permitted them to use a logo on the Army-issued uniform. Their MEMORIAL DAY SALE is where you can get 50% off your purchase, Hurry Up! Go and grab it before it ends. 

20. FOREVER 21 

Forever 21 is the last entry on the list of sites like h&m. It is one of the leading clothing stores in the United States. In the year 2984, Forever 21 was established, and its headquarters is in Los Angeles, California.

21 Best Stores Like H&M To Get Your Fashion Fix

It is popular for its affordable, trendy clothing and accessories for unisex visitors. Forever 21 made a humongous amount of 4.4 billion USD in revenue in 2015. The Co-founder and the CEO of Forever 21 are Do Won Chang.

You may like to read our guide on 19 Best Websites and Stores like Forever 21 To Check Out.


What is similar to H and M?

Similar to H and M, Options are Urban Outfitters, Mango, Reformation, ASOS, Forever21, & Other Stories, Lucky Brand, Topshop, etc.

Who is H&M’s biggest competitor?

The most significant competitors for H&M include UNIQLO, Boohoo UK, Gap, Abercrombie & Fitch, PVH, Inditex, Arcadia, Fast Retailing, etc.

Which is better HM or Zara?

H&M is famous for offering quality products at cheap rates to keep customers dropping in. They also offer products at discounted rates. On the contrary, Zara offers reasonably priced products that may not be cheap.

What are stores like Nordstrom called?

If you are looking for options similar to Nordstrom but at an affordable rate, then go for Revolve, Macy’s, and Bloomingdale’s. Macy’s offers the lowest prices compared to others. Everyone will get something at a reasonable price.

Are Zara and H&M same?

Hennes & Mauritz ( H&M ) is different from its rival, Zara. H & M overtook Zara in FY 19-20 by revenues and became one of India’s largest clothing brands. They lowered prices and went for store expansion.

Which is bigger Zara or H&M?

Zara has a massive online offering. It has 6% more products than H&M. However; the pricing structure differs drastically.


 Hennes & Mauritz is about helping families get their perfect fashion essentials; therefore, you can find all kinds of stuff for men, women, kids, and teenagers.

The above headings are about the stores like h&m, and they act as an alternative to h&m. The audience likes these stores as per their requirement and loves to shop and collect trendy apparel into their wardrobe.

The above-listed stores are pretty impressive and provide an extensive fashion chain on their website. If you want to explore and compare the alternative stores to h&m, you may check these listed stores above and choose your favorite one.

If you are looking for fantastic and vogue outfits for any season, like summer, winter, or any other season,  then explore these websites for better results. So now what are you waiting for? Grab the deals because you deserve to look classy and stylish throughout the year.