Home Digital Marketing Tactics to improve your social media marketing

Tactics to improve your social media marketing


Did you know that social media is the number one daily activity for people today? As a marketer, you need to take advantage of the benefits of social media. Today, you cannot just get away with maintaining a consistent social media presence. Read this article if you want to boost your social media performance by making use of fully invested strategies.  Here are five tactics to improve your social media marketing.

1.Make use of infographics

You can never go wrong with a creatively designed visual content. People have come to love infographics because they simplify complicated information like statistical data. If you want to create a buzz with your infographics, make it as eye-catching as possible. You can either create one yourself or invest in a graphic designer. As an inbound marketer, always include your brand name and necessary URL in your infographics. The visually compelling information will boost your marketing strategies by promoting brand awareness.

2. Work with a budget

Do you have a budget for your social media marketing strategies? Working with a budget helps you make the most out of every penny. Creating a budget can be a daunting experience. However, using a budget plan template makes the process less stressful. It guides you to prioritize your spending. The plan also helps in tracking your finances. There is a wide variety of marketing budget templates. Find one that suits your needs and start planning your social media expenditure.

3. Keep up with millennials

Millennials are literally on the throne of the social media space. In a recent survey, about 39 percent of millennials spend more time on their phones than with actual people. As a result, you need to fine-tune your marketing strategies to suit the needs of millennials. This is because they form the most significant percentage of the social media audience. If you want to appeal to millennials, make more visual content with less text. You can also take advantage of trending topics. Get to understand the expectations of millennials and incorporate them into your social media marketing strategies.

4.Harness the power of competitive analysis

Who is your competitor? Do they have a better social media presence? It is always good to know what your competitor is up to. Do not steal their ideas, build on their strengths and weaknesses. Take advantage of social media competitive analysis tools. Such tools help you to understand the strategies that drive the most engagement. Once you complete the competitive analysis, you will have a better idea of what customers want. As a result, it will improve your social media marketing strategies.

5.Zero in on macro environmental factors

The external environment has a significant effect on social media marketing. You can conduct an external scan through a PEST analysis. It entails the scrutiny of political, environmental, social, and technological factors. You can use this analysis to shape your social media marketing objectives and metrics as well. The scan also guides you to maintain an active customer engagement on social media.


In a nutshell, social media marketing goes a long way in making your brand stand out. The ultimate goal is to transform followers to customers. As a result, maintaining a social media presence will not cut it. You need to go the extra mile. Start using these five tactics to improve your social media marketing and get ready to experience a shift from followers to customers.


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