The Covid-19 pandemic has revolutionized the way most brands engage with their customers. Multiple companies fully digitized their selling initiatives, catalogs, services, and product offerings by spending fortunes on developing or integrating never-seen-before technologies. Virtual try-on solutions came into play and gained overwhelming success among both brands and users.
Many world-leading companies like Farfetch, L’Oreal, and Wacoal evolved their digital products with augmented reality-centric solutions and enabled customers to try goods before buying them. End-users no longer need to struggle with the offline shopping experience, spend hours on house-to-mall trips, and bear the risks of no-fit scenarios.
In turn, trailblazing virtual try-on solutions now benefit brands by increasing user engagement, minimizing the product return rate, skyrocketing user-generated content for better promotion, and driving sales.
However, many vendors still puzzle over integrating the technology-driven try-on technologies into their business-oriented applications. If this resonates with your use case, this post will help you eliminate doubts and explore the 5 best virtual try-on examples.
5 Tried & Tested Virtual Try-On Examples
Banuba is an AI-driven R&D lab and AR-centric software company founded in 2016 to change the way brands engage with their customers through augmented reality. Backed with $18 funding, the vendor has successfully applied 27+ technology patents and acquired a full-featured team of >150 senior-level professionals.
They have developed and evolved multiple AR-powered solutions, including a virtual try-on technology to serve beauty, cosmetics, retail, e-commerce, and other market-specific brands to provide immersive try-before-buy experiences to end-users.
The core features of AR SDK Banuba include:-
- Realistic guided virtual try-on
- Cutting-edge facial recognition and analysis
- Large collection of digitized beauty products
- Complete look and single product try-on
- Automated camera resolution improvement
- Gift selection for friends and dearest ones
- Makeup transfer functionality
- Fastest digitizing approval process
- Multi-platform and multi-device support.
For example, Banuba has helped Looké, an Indonesia-based market-leading niche beauty brand, evolve its digital offerings and launch a virtual makeup try-on application. The key capabilities of the app include:
- Virtual makeup try-on for foundations, powders, mascaras, lip glosses, etc.
- GPS-based near-me shopping experience
- Action-based reward gamification
- Built-in review sharing
- Interest-based recommendation algorithms.
As a result, the app gained over 55.000 installs with an average 5-star rating on Google Play. The virtual try-on capabilities facilitated the growth of in-app sessions and purchases.
Farfetch is a British-Portuguese online-only retail platform founded in 2007 to trailblaze the e-commerce industry. To date, the providers sell from >700 fashion brands globally having multiple offices in 14 locations and >4,500 employees.
Recently, the brand has partnered with Snapchat to empower Farfetch digital platforms with AR-enabled solutions and introduce virtual try-on technologies for end-users. The software supports voice recognition which makes it a never-seen-before top-notch retail experience for customers.
The adopted technology utilized 3D Body Mesh which is a computer vision algorithm mapping the body and cloth simulations. This enables customers to switch outfits through voice recognition, engage with other users through social sharing, and purchase products right on Snapchat.
3. e.l.f. Cosmetics
E.l.f. Cosmetics is a US-based niche cosmetics brand founded back in 2004 to supply the ever-changing beauty landscape demands of customers. The vendor was the first to come with 100% cruelty-free and PETA no-fur campaign products having now over 2M buyers and 17 locations of global delivery.
E.l.f. Cosmetics has adopted AR-enabled technologies to evolve their YouTube ads campaigns with augmented reality virtual try-on solutions. As a result, the vendor has increased organic traffic, reduced bounce rate, and decreased the cost-per-unique-user ratio by 63%.
AR adoption allowed the brand to provide users with real-time product fitting experiences by clicking on the ads button and scrolling through the color and shade palette. Next, users directly navigated to the company’s website for further product details and the checkout process.
4. Baume & Mercier
Baume and Mercier is a Switzerland-based luxury watchmaker brand established back in 1830. The company offers high-end expensive watches addressing the needs of a highly-demanding audience around the globe.
Once the Covid-19 pandemic came into play, the luxury watch vendor decided to partner with Haptic Media and launch a cutting-edge virtual try-on solution right on its website.
The technology provides real-life fitting simulation as the development teams trained neural networks within multi-wrist size and variations scenarios. More than that, the tech team implemented to-the-point lighting and shadow effects for realistic experiences.
The vendor successfully hit the mark and addressed audience needs by adopting Web AR technologies making the solution widely available for most potential customers. Users no longer need to install ever-annoying mobile applications with built-in push notifications that distract users.
Gucci, an Italia-based luxury fashion house, is among the top-tier examples of avant-garde AR-powered solution adopters. The company has partnered with Banuba to leverage the vendor’s augmented reality technologies and kickstart in-app try-on functionality.
Customers no longer need to struggle with offline shopping experiences, spend hours on trips, and encounter no-fit scenarios. Gucci’s mobile app now enables end-users to try on glasses, hats, watches, shoes, and even accessories. The Banuba’s tech-savvy team paid careful attention to minimizing the time-to-fit delay, reducing background noise, and making products look real-life.
AR-powered virtual try-on solutions streamline the way brands engage with their customers through evolving a try-before-buy approach that benefits both market sides. Users can save tons of time avoiding in-store offline shopping experiences while increasing the chances to get products that suit their outfits.
In turn, cosmetics, e-commerce, beauty, and fashion vendors skyrocket user engagement, drive conversion rates by 40% on average (McKinsey research), and offer value-added customer experiences.