Something as trivial as an FAQ section could make quite a difference even for the smallest websites. People are becoming more impatient and they want answers as soon as possible. That is where an FAQ page comes in. If you have a well-written section that has answers to the most common problems, you can expect better things for yourself. And that is definitely not all that an FAQ gives. Here are some other benefits that the section provides.
It Saves Time
Everyone is busy nowadays and they want to get the information as soon as possible, and learning about time management is definitely not a priority for these individuals. It takes a long time to browse through different pages and determine whether the product is right or not. Therefore, an FAQ section does wonders if the answers provided in it are concise, clear, and relevant.
No Need to Contact the Seller
It is similar to the previous point, but worth mentioning nonetheless. A detailed page of answers means that the customer has no need to call the office or bother with writing an email and making an inquiry. And who can be certain that this email will reach its destination? It also reduces the workload of your customer support employes if you have them.
It Shows Personality
If you want to build lasting relationships with your customers, you need to show your different side. The whole website represents the individual behind it. An FAQ page is no exception, as it also gives room to be creative and stand out from others. Of course, the main purpose of it is to provide answers, but throwing something out of the ordinary is by no means a bad thing. Just make sure that you do not get over the top.
Search Engine Optimization
The more content you have, the better your chances are to get a better rank. An FAQ section gives you the opportunity to put in some long-tail keywords that would have no room in other sections of the website. Nobody can deny the importance of SEO in digital marketing. Given how tough the competition in this aspect is, you need to ensure that every little bit is there for you. After all, you cannot expect to have a sustainable website without organic traffic.
It Builds Trust
A well-written FAQ page shows that you are comfortable with the subject and know about it. When a person sees this, he or she will understand that you can be trusted on the subject, making them more likely to become a visitor that buys from you.
How to Write a Great FAQ Page?
Coming up with it should not be that difficult. First of all, you need to decide whether you will be using something like HeroThemes WordPress FAQ plugin which is available for everyone who uses the platform, or go with another option.
As for writing, well, there is no right formula on how the section should look. You could always look for examples on other sites and take their ideas that you believe work, and avoid the ones that are not that appealing.
The text itself should not be too long unless answers require a lot of details. Put yourself in the shoes of a customer and figure out what needs to be at the top of the page, and which questions are not as important. Make sure that everything is organized, and double-check before the section goes live.
Once it is up and running, you need to put new information and get rid of stuff that is no longer relevant. Try to update the section at least once every month.
In conclusion, this article should give you an idea of why FAQ sections are crucial. Writing one does not take that long, and the time invested is definitely worth it considering all the advantages it provides.