Top 5 Essential SEO tools
Achieving top spot on Google has a huge effect on businesses big and small.
2017 was a seismic year for the world of SEO. Google dramatically altered the rules for SEO, so much so that a website built with great SEO 12 months ago could well
have fallen foul, and dropped in the rankings. Changing the way SEO works is nothing new in the fight against ‘dirty SEO’, but even by Google’s standards, the changes the world’s biggest search engine made in 2016 have really altered the SEO landscape.
As web designers and developers, if you’re not fully up to date, you risk a backlash from customers and your reputation as cutting-edge could well be gone forever. SEO hasn’t been a fashionable topic for years, but it’s essential you understand the latest trends
to stay ahead of your rivals.
Essential SEO tools
Google Analytics www.google.com/analytics
A tool that needs no introduction. Analyse website data in one hub for a detailed overview of how customers experience and use your website. Share your findings with the rest of your business safe in the knowledge that your Google Analytics results are building the bigger picture for you.
Screaming Frog www.screamingfrog.co.uk
The SEO Spider is an app that crawls websites’ links, images, CSS and script to
evaluate onsite SEO. it is a great way to quickly analyze onsite elements, but also an
essential tool for full in-depth audits, highly customisable and good value too.
SEMrush is another fantastic tool to be able to review organic search visibility.
It’s an all-in-one workflow toolkit for SEO professionals, from a technical SEO audit to
ideas to grow organic traffic. SEMrush lets you learn from your competitors and develop
perfect content and advertising strategies.
SEMRush really helps us to improve our organic traffic, as you see in below image it’s showing you how we are ranking in organic keywords.
Due to our high ranking keywords, we are competing Youtube, Google, quora.com as an organic Competitors. 🙂 Looks amazing as we started Technicalustad on 01 August 2017.
Want to discover if all that optimisation work you’ve done has actually made a difference
to your site? The best way to find out is to get GTmetrix, which tests your website’s speed
and performance. GTmetrix will then provide recommendations on how to improve things.
Best of all, it’s completely free.
Google Highlighter www.google.com/webmasters/tools
Data Highlighter is a webmaster tool for teaching the search engine about the pattern
of structured data on your website. You simply use Data Highlighter to tag the data
fields on your site with a mouse and this enables Google to present your data more
attractively in search results.