Home Digital Marketing Follow These 5 UX Design Principles to Let Your App Convert

Follow These 5 UX Design Principles to Let Your App Convert


With the upsurge of the mobile application in the modern-day scenario, the mobile market has become a tough place to stick around and get the exposure business owners are looking for. With applications like PUBG, TikTok, Instagram, Facebook, and many more, it’s become almost impossible to launch your app and get the limelight!

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But don’t lose hope! It’s difficult but not impossible! The competition may be at its peak and unique ideas may not be found anywhere now, but there is a basic market demand that is clear to everybody. Each and every mobile app designers and developers are preferring the idea of delivering the unparalleled user experience through the apps they develop. As per a leading app development company in Kolkata, Intlum, they are not offering the exclusive service anymore; rather they are willing to offer the service exclusively! Visit the company’s website: https://www.intlum.com/

So, if you have already decided to enter the mobile market but are confused about where to start from, this article will be the best help that you can never ignore. Here, in this article, we would look into different mobile UX design principles and will guide you throughout the process to get more user engagement and conversion.

Avoid ‘One Size Fits All’ Strategy

The most important thing you need to remember while working on your mobile UX is that the ‘One Size Fits All’ strategy does not apply here! Yes, that’s true! Each and every smartphone comes with many differences such as the OS (iOS or Android), sizes, and shapes. This difference would surely bring a major impact on the design elements you choose and how they appear on the screen.

For instance, the iOS devices never have a back button on the phone but the Android does! This straightly denotes that the application you design cannot be designed in a way that it can only be navigated backward with a back button of the phone. Whereas in Android, you can keep this functionality as the Android handsets do have a back button on the phone in general.

Minimal Design

Many UI/UX designers still believe that if an app has many elements it will add to the chances of success which is completely opposite to the reality! The implementation of too many components into the app design would make it nothing but weighty, awkward, dull, and unappealing to the users who are seeing it. With the excessive number of elements in the application, the users would feel difficulty in understanding the core functionality of the app and the elements. Thus, the users would fail to understand how to perform an action on the app and they will end up exiting which is the last thing you want!

So, when you try to get an app developed, the aspect you need to put your focus on is incorporating as less element as possible along with the icons and logos they are familiar with.

Start Experimenting with Colors

The color you choose to use on your mobile application is powerful enough to make or break your application and its success in the future. The colors can either add life to your application and set a tone and mood for user stimulation or it can make the users unwilling to use your app and lead them to leave the application. In a nutshell, the colors are the elements of your mobile application which can alter the emotions of the users interacting with it. The colors may decide whether the users are going to head to your app or they are going to find another replacement for your application. So, experiment with different colors for your application and settle with the ones that impress all and serve the purpose of your app!

When it comes to the color selection for your application, experimenting with the combination of colors and comprehending the emotions a particular color can replicate is not enough! You also need to do a bit more research on the industry and take out the data which informs you of the colors that generally do well.

Get into the Users’ Shoes

While you are designing an application (especially, the UX design), there’s a principle you need to follow – you need to think like a user! If you do so, you will be able to feel the ease of understanding their approach, psychology, requirements, outlooks, and the mandatory aspects that they struggle with during the time of interacting with your application or with any other.

With these things in mind, you will be equipped to present an application with the right guidance to explore the possibilities and present the right components required in your application. In simpler words, you need to design and develop an application that your audience wants, not the one you like to present.

Personalized Content

Personalization has become an immensely important factor for mobile UX design in recent years. Growing investment in the mobile app development is wonderful news but that has called for a skyrocketing competition as well! Thus, the personalization is the only way to win the heart of your audience and dethrone your competitors.

Thus, never skip a single scope to personalize the experience of your valuable users. Include the personalization features like GPS, Machine Learning, foretelling analytics, etc. in your application which can detect the user behavior and deliver the customized services which would certainly prompt the users to take a decision optimistic for you. Moreover, an app with proper UX should always give the users the liberty to select the type of content they are willing to see at the time variation of their choice so that they stick to your mobile app for a long time.

So, these are the finest UX design principles you need to follow in order to get your app the right conversion it deserves. Your UX Design should always keep the audience first and that’s how you can see the success and enjoy it. The first and foremost thing you should do is to consult a proficient app design and development company who has the right experience to get an app developed for your business that offers conversion and results.


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