What is a backlink? It is a vote for your website’s trustworthiness, quality, and coolness.
Incoming links are not the only factor determining the popularity and credibility of your website, but they are still one of the most important and challenging ones. The more websites that are pointing to your site, the more reasons there are for search engines to like it, and give it more credits for a higher ranking.

Google and other search engines constantly complicate their ranking algorithms and introduce new tactics to prevent spammy resources from earning high ranks.
However, a search engines’ approach to backlink estimation stays unchangeable: to value quality over quantity. Surely, it is better to have 10 quality inbound links coming from trustworthy sites than to have 50 links from untrusted web resources.
Step-by-Step Process to View Backlinks in Google Analytics:-
Step1:- Open Google Analytics and Click on the “Acquisition” and click on the “All traffic” and select the “Referrals” option here.
now it will show you all the domain as Source.
To view advanced report, Click on the “Add Segment”
and in the search box, search for “new users” and select the “New Users” and click on the “Apply” option to apply the settings.
it will show you the Session difference between All users and new users. here you will able to view Source domain and landing page. That’s it.
Also Check:-
How To Check Backlinks In Google Search Console
How to submit URL to google search engine for fast index
How to Get High CPC Keywords for your Niche
Video Tutorial:-
Hope my article “How to View Backlinks in Google Analytics” helps. if you have any query, feel free to comment.