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What is Keyword Research


What is Keyword Research

If you are a website owner and want to get more traffic then keyword research is very important for you. There are more than 1 billion search queries on Google every month, users from the whole world searching for each and everything.

And if you have a website then there is a chance for showing your website free in the google search results. But for this purpose, your website pages have to be fully optimized for keywords which are related to your business.

Actually, you will get traffic from these keywords only when you will use them on your website in the right manner.

What is Keyword Research?

Keyword research is one of the best processes with the help of which you can research and choose keywords for your website or blog that users search on search engines.

You need to choose such keywords which are directly related to your business, product or service. For Example, you are providing web development service in Florida then the keywords that you need to use for your website will be ‘web development service in Florida’, ’website creation service in Florid’, Florida web development agency.

Why Keyword Research Is an Essential Part of SEO?

Simply when you didn’t know what keywords phrases or words are really important for your website to rank, you can’t optimize your website properly, and also your content strategy will not help you to gain more organic traffic.

So keyword research is really important for your website and if you fail in choosing the best keyword for your website then it is very hard then it is very difficult for you to gain from traffic from search engines.

How to do Proper Keyword Research?

So here in this article, I am going to share with you how to search keywords for your website properly. Keywords are usually grouped based or broken upon the number of words within the query phrases. If there are more words in a keyword then it is easier to rank.


In the very first step, it is essential for you that you have an idea about your website. Like you are an advertising agency in New York then, here you need to choose those keywords first that makes sense such as “New York Advertising Agency” or “Advertising Agency in New York”.

Tools you need to Use

Making a list of keywords which are related to your website is remain hard. A few years ago you can easily check what people are searching on your website via google analytics but now you are not able to do that.

But still, there are lots of free and paid keyword research tools that you can use for this purpose. Here are the free tools that you can use for keyword research.

Make a list of keywords

In this step, you need to execute your keywords research by creating a list. With your website idea in mind, you should try to choose those keywords that potential buyers are searching for. Simply make a list of these keywords and save them on your pc.

If You are really serious about Keyword Research, I recommend you to use SEMRush Tool, as you see in below image, Technical ustad is a new website ( Started on 1 Aug 2017) and it’s really growing good with SEMRush tool other SEO factors.


Tip:- Always remember “Unique Content is Always King”.

What is Keyword Research

Read my article How to Get High CPC Keywords for your Niche to understand how you can get High CPC and organic keywords easily with SEMRush.


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