What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is more important than ever in today’s competitive market. Every day millions of peoples use search engines to know solutions to their problems.
If you are running a blog, website or online store then SEO will help you to grow your business and also meet the business criteria. It is important for small as well as large-scale businesses.
SEO is not only about ranking your website higher on the search engines but it also improves the usability and user experience of a website.
Users trust major search engines like Google and Bing and if your website is on the top of these search engines then it increases the website trust and the user will happy to buy from your website.
What is Search Engine Optimization?
Search Engine Optimization or SEO is the best way to improve your website according to search engines criteria so that it will appear on the top positions in the search results.
When you search for any query on Google or any other search engine, the order by which your search results are displayed is based on complex search engine algorithms.
These complex search engine algorithms rank a web page on the top of the search results due to a number of factors. So if you want higher ranking on search engines then you need to follow search engine ranking instructions.
Types of SEO?
SEO has certain processes and rules. But there are 2 main stages of SEO and if you want proper ranking then both stages are important. So here in this article, I am going to share with you types or stages of SEO.
On Page SEO
On page, SEO is all about optimizing your website for the best results. There are some simple tips that you need to apply to your website and it will help you a lot in ranking your website.
Top-rated bloggers don’t only have excellent writing skills, they also take responsibility for their content’s performance in search engines. They’ve learned one simple trick – you have to write both for people and search engines.
As a writer, you can’t underestimate the power of an eye-catching title – this page element is highly important for attracting your user’s attention and increasing page click-through rate (CTR).
From an SEO point of view, the title is a great spot for placing a keyword to be highlighted in the SERP. Also, some specialists recommend that you use your brand name at the end of the title to attract more users.
Before anything else (as with other page elements appearing on SERPs such as title and meta description) your URL has to make perfect sense and be descriptive and meaningful (without any ugly combinations of numbers and stuffed keywords). Secondly, your page URL is also a good place for your relevant keywords.
Your URL length matters – it’s best to keep it around 3 to 5 words long.
the meta description has no impact on your ranking whatsoever and search engines don’t care about it – but your users do! Once again – it’s important for page CTR.
To provide users with the most relevant results for their particular search terms, use your target keywords within first 100-150 words of your text and add some additional weight by placing semantically related words.
Tools for keyword research:-
- Google Keyword Planner
- SEMrush SEO Ideas
- SEO Book Keyword Tool
- WordStream’s Keyword Tool
Structured text is easy to read and navigate through. There are plenty of methods for text structuring. If you are dealing with a lot of information, you can use a list with numbered bullet points – it’s easy to perceive and allows you to include plenty of information in the article without sacrificing the user’s attention.
<h1>Example Title</h1><br/><p>Your text</p><br/><h2>Example Subtitle</h2><br/><p>Your text</p><br/><h3>Example Subtitle</h3><br/><p>Your text</p><br/><br/><br/><br/><br/>
The second way is more ‘classic’ – write an introduction pointing to the problem and then divide the text into 3 to 5 main points and title them with descriptive subheads. In my experience, 3-5 statements within one article is more than enough to prove your point. (Fewer might not look like enough to convince a reader, more might make the article difficult to read.)
In SEO language – don’t forget to use H1…H6 tags for your subheads (and place your target keywords in the subheads, of course).
Adding video or images in your text can also help you to structure it and gain more attention. It won’t bring you any SEO benefits, but it’s a great opportunity for sharing your video tutorials and recorded webinars.
It’s been proven that “content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.” And, as we mentioned above, it’s a great way to structure your article and customize it. Some experts recommend to insert an imaan imagee text in depth of one scroll, so the user would always have an image on the page while reading.
You have to be sure that your content is long enough – it’s good for both readers and search engines. But keep in mind that there is no exact ‘perfect’ content length; it all depends on your goals and the content’s purpose.
This might sounds geeky, but there is another important content metric – its readability, which shows is your content easy or difficult to read. Readability level depend on a lot of factors. Not only the grammar and syntax play an important role, but also the design and structure of the text – everything that can influence our perception. However, basically the secret is simple – knowledge of our audience (is at advanced specialists or beginners?), good writing skills and focus on message will help to find a balance. If you want to check your text’s readability score – there are some tools, which can help.
Internal linking helps you to enrich your content with additional useful information for readers while attracting attention to the related content you’ve created. Also, internal linking is one of the SEO essentials – having a big influence on search engine bots’ behavior.
Authority of any website is mostly based upon its backlink profile. Backlinks from authoritative websites offer proof to search engines that your site deserves the user’s attention.
The better your content is, the more backlinks you might get. But, sometimes link building depends on how good your contacts are. Spent some time on blogger outreach, guest blogging, PR and social media activities, and research your competitors’ backlink profiles to finding new media and blogs to target.
Social Sharing Buttons
Social shares don’t count as links, but they will help your content earn more SEO badges and cover bigger audience – add social sharing buttons and make them noticeable.
Click to Tweet – use Click to Tweet tool for sharing the main statements of your article. Choose a quote, insert it into Click to Tweet; embed generated a link to your blog and you’ll get tweetable, noticeable quote with Twitter logo on it.
Duplicate content is the most common SEO problems. Our recent study shows that 50% of websites have some pages with duplicate content. It won’t give you a penalty, but it’s a signal to search engines that your website has little to no value for your readers. Needless to say – your readers won’t appreciate it as well.
Page Loading Speed
It’s not even a second – it’s a millisecond delay that can force a user to close your article and go to another website. Sometimes the reasons for delays can be simple, such as images with large file sizes on a page; sometimes they are more serious, including problems with your server. No matter the reason, it’s crucially important to be aware of any page speed issues.
If your company’s website is still not mobile-friendly, you are probably missing a part of traffic flow. No, let’s put it this way — you’re losing traffic. Of course, responsive design and mobile website development requires time and effort. It’s not something you can do in a day but it is worth every second you spent on it. Mobile-friendly websites have a strong priority in mobile SERP.
Google Mobile Friendly Test – solution from Google for checking website mobile-friendliness.
Off Page SEO
Off page, SEO refers to tips and techniques with the help of which you can improve the ranking of your website in search engine results page. Many webmasters think that off page SEO is all about link building but it’s not only that.
Here’s a quick look at some of the most popular (as well as tried and tested) ways of off-page SEO, which are sure to deliver great results for your business:
- Build social media communities
- Focus on Google’s Local SEO
- Blog to get more traffic
- Make relevant comments on blogs
- Concentrate on directory submission and link building
- Share videos and images
- Share press releases
In general, all the promotion methods are included in the off page SEO, beyond website design for the purpose of ranking a website on the first page of search engines.
With the help of Off page SEO, your website will rank higher on the search engines which means more traffic. Link building is the most important factor of off page SEO. For higher rankings, external links are very important
HTTPS: just a Google ranking signal?
HTTPS was officially acknowledged as a ranking signal in 2014. Since then people have been discussing the strength of this signal and its contribution to the higher rankings. At some point Google agreed that it has boosted rewards for secure websites.
If you are looking for All-in-One SEO tool, i will recommend SEMRUSH , due to it’s all-in-one SEO tools like
- Analytics Reports
- Keyword Research
- Keyword Difficulty
- Domain vs. Domain
- Keyword Magic Tool
- Position Tracking
- Site Audit
- Social Media Tracker
- Social Media Poster
- Brand Monitoring
- SEO Ideas
- Backlink Audit Tool
Hope my article “What is Search Engine Optimization (SEO)” helps you to understand SEO. if you have any query, feel free to comment.