Search engine optimization which is famous across the world in the name of SEO is a hub of marketing strategies, but to keep things simple it can be defined as a technique that is used to boost the online visibility of a website.
The best way to understand the SEO process for any beginner is through the simple explanation of SEO in infographics. Infographics are basically the pictorial representation of anything containing informative facts about the topic with supported graphics.
Whenever we enter our searched query in the search engines, the SERP or Search engine results page displays us page wise information related to our search queries. Among them, many websites are featured in the top 3 positions in the search engine page which has the highest ranking while the ones with the lower or moderate ranking are displayed later. These ranks are given by Google or respective search engine by the process of SEO.
Nowadays using the simple explanation of SEO in infographic has become the latest productive technique to make the world understand the intent of Search engine optimization along with the theoretical explanation.
Why do you need SEO?
Relevancy and authority are the two main factors of SEO. It not only helps in giving each virtual content a proper online presence but also helps in building trust with the viewers across the world by improving their user experience and website usability. Every business needs SEO because of the following reasons:-
- Frequent use of Search Engines
People use search engines mainly to look for different products and services apart from queries in Google and other search engines. Hence using the right set of keywords in your web contents is the prime factor for driving SEO. For example you sell books in California, then use the keywords Book store, Book store in California, Best Book stores in California, California Book stores etc with quality informative content in your website and blogs along with unique Meta description, tags and page titles so that people easily find your website whenever they search with book stores in California. This technique of using relevant keywords, contents, Meta descriptions etc in your business website for attracting the audience is known as On Page Optimization.
- Draws Customer Traffic
SEO plays the lead role in drawing the relevant group of audience to your business and further converting them into customers. Apart from On page approach, you can also draw web traffic by using referral paid links to your website and blogs, create referral links for your product page, By writing blogs from someone else’s website and gaining referral links to your website in return, by infographics, developing content quality etc. This process of indirectly attracting the customers to your business blogs, pages, products, and websites are referred to as Off Page Optimization.
- Drives Sales Leads
SEO used the most organic approach to drive potential customers. When your website is gaining a good rank in SERP with the help of SEO, there are 90 percent chances the potential customers are visiting your website who are actually interested in your business. As a result, SEO converts these visitors into customers quickly and helps in driving sales with good profits.
SEO is the backbone of the virtual world that is also running search engines with lots of informative web contents, products, and services. It is an inevitable part of human life in this technical generation.