Home Digital Marketing Why Every Business Should Have an FAQ Page and How to Prepare...

Why Every Business Should Have an FAQ Page and How to Prepare One


FAQ stands for “Frequently Asked Questions” and it is still a bit difficult to comprehend why some businesses neglect to put this page on their website. It has so many benefits and should definitely be one of your priorities when starting a website.

Since most sites are run on the WordPress platform, you can introduce an FAQ page with relative ease even if you have not had any prior experience with that. Just look at this guide of the best wordpress faq plugins compared and pick one which you like the most.

And if you still have doubts about whether this is worth the bother, continue reading and you will realize just how much it has to offer.

Better User Experience

A website will not make money if people are going to leave it immediately. There are a lot of reasons why that happens. It could be slow loading speed, saturation from too many things displayed at once, terrible design, and so on. But one of the most common problems is the inability to find the exact information they are looking for. 

This is without a doubt one of the biggest benefits of having an FAQ section. An average person on the internet will visit it if there are any issues that he or she is having. And the richer information there is, the better off you will be in the long run. 

It might seem like a very trivial matter, but the fact of the matter is that these things are not lost and appreciated by people, even if they do not say so outright.

Show Others Your Authority and Experience

Image source: Pexels.com

People use Google and other search engines because they expect to find answers there. But Google itself does not give you answer – it redirects you to authorities that have them. And since this is a section that has answers to questions, you can use it as leverage and showcase yourself as an authority

If the information here is insightful and valuable, those who visit the page will realize how big of an expert you are and will lean more towards you whenever they are looking to spend money. Show yourself that you know what you are talking about and establish your expertise levels that help with spreading brand awareness.

More Sales

At the end of the day, every business is about making money. The whole project consists of smaller details that make up the whole thing. And there is no denying that even the smallest part can make the difference.

An FAQ page is no exception in this as it is natural to assume that people will be more willing to spend their money on a website that has the information and explains everything in detail. Well, not necessarily everything, but the most important bits. And as long as you keep updating the page, you can expect to make more money.

Saving Time

Image source: Pexels.com

It is always nice to have the most important information in the same place. Among all the other benefits, it really saves time for the customers because they can find access to answers themselves immediately, without having to wait for a response from customer support.

At the same time, you can cut down the costs of people who would have to be working for you in customer support because if there are answers already, there is hardly any need to have this department.

Search Engine Optimization

Organic traffic usually determines just how good of a business you have. The more people you have coming from search engines, the higher your rank is. And nothing helps with that as much as search engine optimization. 

SEO requires unique and high-quality content. Thus, it is important to ensure that there are long-tail keywords and other aspects that make content SEO-friendly.

Tips on Writing an Effective Page

Image source: Pexels.com

Like anything else you write, this page is also not something you can create in a whim. The effectiveness depends on how much effort you put into it. But that is to be expected. 

There are certain things that you need to do to come up with the best FAQ page possible. And those would be:

  • Put yourself in the shoes of the customer when writing. Think about what you would look for, and what would be the most common problems.
  • Look for feedback from other channels. You might encounter emails or comments on social media that could be of great help.
  • Format the answers and group them so that it is easier to find them.
  • Look at examples from other, bigger companies that have written their pages already.
  • Update it with new information.

To conclude, there is no doubt that a good FAQ page has a lot of value and is well worth the effort. It is another part of a well-run business and if you still are hesitant, there are absolutely no downsides to having one, so implementing it on your website should be a no-brainer.


Please enter your comment!
Please enter your name here