Today, every business that hopes to reach success needs to have a good website.
Many companies choose to have a WordPress website due to the fact that WP is an indisputable leader on the market as both a hosting platform and a CMS. In fact, one-third of the world’s websites have chosen WP as a host, among which are big players like The New Yorker, TechCrunch, BBC America, and Sony Music.
But no matter how efficient WP is, it can’t do the heavy lifting on its own. If you want to generate more leads or retain satisfied customers, you’ll need to help WP by optimizing your website.
When it comes to customer retention, it’s become much more difficult. Today’s customers are, so to say, spoiled. They have very specific expectations and demands, which means that they won’t think twice before leaving your company if you can’t meet their needs. In order to make sure your customers are satisfied, you must focus on delivering outstanding CX.
Here are 7 tips that will help you create a website that generates leads and retains customers.
1. Use WordPress Plugins the Right Way
WP offers a wide variety of plugins: there are live chat plugins, social media share buttons, effective SEO tools, security plugins, etc. Plugins allow you to customize your site and boost its performance in order to provide your customers with the best possible experience.
But using too many plugins can have the opposite of the desired effect. Too many plugins will add lots of unnecessary code to your site, making it sloppy and slow and causing it to crash often. You should also bear in mind that some third-party plugins aren’t optimized well and may even pose a security threat.
Choose the plugins that you really need in order to improve CX and, as a result, boost retention, and make sure the plugins you’re using are created by trustworthy sources.
2. Make Sure Your Content is Properly Organized
Retaining satisfied customers often comes down to making sure they engage with your website. This is best achieved through the creation of high-quality, useful content that your customers will like to read and share. But having great content isn’t enough. If your articles are messy and disorganized, your customers won’t be able to find what they are looking for.
Fortunately, WP allows you to organize your website content efficiently into categories. In addition, you need to make sure that your site is easy to navigate so that your customers can easily find the piece of content they’re looking for. Your website design is also important. Make sure that the content is visually appealing, but also fun and easy to read.
This way, you will ensure that your customers are engaged and make them come back for more.
3. Take Advantage of SEO
SEO is not only about ranking better in SERPs; it can also be used as an efficient customer retention tool.
Simply put, customer satisfaction, along with other factors on your site that have an influence on customer satisfaction, serve as ranking signals. To ensure high levels of CX, focus on your site’s mobile-friendliness, loading speed, content optimization, and security.
4. Build a Forum for Your Online Community
Take a look at these online community stats:
- Almost 50% of online communities generate revenue
- More than 35% of all revenue-generating communities connect that revenue to customer retention
- Nearly 60% of companies said that customer retention connected to the community was their top digital competitive advantage
It might seem very simple, but it is true: even in today’s digitalized world, customers like being heard and building relationships, both with other customers as well as with the company whose products they love. So, give them an online community. For instance, you can use a WordPress forum theme to build a forum for your customers.
5. Implement a Loyalty Program
If you want to retain customers, you need to give them a reason to come back. And the best way to attract their attention is by implementing a loyalty program on your WP site.
People love free stuff and rewards, so you should take advantage of that. Loyalty programs are designed to reward customers for their loyalty and encourage them to continue to use your services. To make sure your customers participate, your loyalty program needs to be appealing and valuable to them.
6. Provide Customer Support
Today’s consumers want more than high-quality products and services. Of course, that’s very important, but they also expect efficient customer support. In fact, 55% of customers are willing to spend more money with a company that guarantees them a satisfying experience. Moreover, if the customer service is poor, 44% of them will readily their business elsewhere.
To make sure this doesn’t happen to you, consider implementing a live chat so that customers can reach out to you whenever they have a problem or question.
7. Check and Analyze Data
Make sure to check your site’s Analytics to look for pitfalls that can restrict your users from sticking around. Analytics will give you an insight into which pages have good traffic and which are lacking something so that you can work on improvements and offer an even better customer experience.
All of the above-listed factors can improve the CX on your website, but there’s always something extra you can do to make sure that experience is outstanding. Because, at the end of the day, great CX will make customers remain loyal and repeat business.