Home Digital Marketing 7 Features Every eCommerce Website Needs 

7 Features Every eCommerce Website Needs 

E-commerce is one of the most rapidly flourishing businesses in the world at the current moment. If there’s one thing that the Covid-19 pandemic has shown us, it is the importance of e-commerce. And if there’s one thing that all the best custom web design companies know, it’s that every ecommerce website needs these features to succeed. 

7 Features Every eCommerce Website Needs 

 Mobile-friendly Version:-

It’s tempting to shrug off mobile-friendliness as a fad, but truth be told, it’s so much more than that. In fact, statistics show that the majority of online users are coming from mobile devices, not from desktop.  

This means that if you want your ecommerce website to succeed, you’re going to want to optimize it for mobile users. Remember – visitors will exit a website if it has trouble displaying on their device of choice, so you want your website to work on as many websites as possible! 

HD, Accurate Images:-

One of the biggest problems with online shopping is that you run the risk of discovering your ordered product doesn’t match the online representations. Obviously, if you’re the owner of such a website, you’ll find yourself in hot water pretty quickly. 

So the best thing you can do here is make sure your website’s displaying accurate, high-quality representations of the products/services that you’re offering. Ideally, try to include some descriptive videos, as well, since these can help build customer trust. 


They say user-friendliness is next to godliness, and they’re not wrong. If you browse any of the top ecommerce platforms, you’ll find they all have this thing in common. They are easy to access, understand and to use.  

Let’s face it, Internet users nowadays aren’t known for their patience. So chances are, if they’re having trouble working a website within the first minute of their visit, they’ll probably click off and try somewhere else.  

This means that you, the website owner will want to focus on creating a neat, easy-to-understand website that’s upfront about what it’s offering. 


Online security is something of a difficult topic in our day and age, with security breaches becoming a part of our daily life. And while no online platform will be 100% breach-proof, it’s easy to understand why people are touchy about this subject. 

Online transactions need to be conducted on a safe, reliable and encrypted platform that will not put people’s financial details at risk. This is why many of the best website design companies in NYC recommend using premium security on your website.  

Remember – people won’t want to conduct business with your ecommerce website if they feel they can’t trust it. So it’s your job as the website’s owner to gain that trust. Using a firewall, and including a easily-identifiable link to your Privacy Policy can help you with that. 

Diverse Payment Options:-

Ecommerce caters to a wide array of different people. Some are old-school and still love paying cash, while others may want to pay for a transaction using cryptocurrency. Make sure your ecommerce website offers as many payment options as possible, to maximize your conversion rate. 

And if an option isn’t available, make sure you disclose why. People tend to be more understanding than we give them credit for, if only we explain things reasonably. 

Review System:-

Let’s be honest here – who shops online, without first looking at the reviews? The truth is, it’s just the practical thing to do, when you’ve got no other way of checking whether or not a seller is reliable. 

If your ecommerce platform offers the option of leaving a user review, this does two things for your visitors. First of all, it helps them determine whether or not a product is right for them. And second, it shows them you’ve got nothing to hide, and boosts your ecommerce platform’s reliability. 

 Customer Support:-

Even the best ecommerce websites will run into problems, occasionally. Whether it’s a technical difficulty, or a customer just isn’t happy with their ordered product, it’s your job as the website’s owner to fix these problems.  

That’s why you need a strong Customer Support team, ideally one that’s available 24/7. Often, even when a customer isn’t happy with their product/service, they’re more likely to leave a positive review provided that they had a pleasant Customer Support experience. So don’t underestimate the power of customer friendliness! 

Those are the seven must-have features for every ecommerce website for us – what’s yours?