The holiday season is almost upon us! It’s that time of year when people are constantly worried about what they ought to be getting for their loved ones. Luckily for them, we are about to tell you exactly how you can show them what’s hot and happening!
Everyone will tell you that trends in marketing change like dunes in a desert. While this is true to an extent, there is no reason to panic. Human beings are creatures of habit, and they generally respond to things in a similar way.
All you need is a good line of products and the right holiday images to evoke a sense of holiday cheer. Now, this article will not answer the question, “What is stock photography?”. Instead, we will be examining just how you can use photography stock images to their fullest potential.
Without further ado, let’s get started! Allons-y!
Silver Is Always Effective
Colors are the best way to get people in certain moods. For the holiday season, though, that color happens to be silver. Data has shown that ads with more silver hues and objects in them have a much higher click-through rate (CTR) than ads prominently featuring any other color.
In 2021 alone, silver has outperformed gold globally across the board, so the trend will not be taking a break for the holidays.
Paint It Red
Red is another holiday staple, and it has been doing better and better every year! The 2020 holiday season saw a healthy amount of shades of red dominating the marketing landscape. In the fourth quarter of this year, these colors have done just as well.
Avoid Faces If Possible
Partying amidst the pandemic is a big no-no, no matter how happy the season makes people. Try not to include stock photography that features faces in it. That will increase your CTR considerably, given the trends during the past couple of years.
Don’t encourage anything in your ads that might be taken wrongly, especially with how low the vaccination rates are. However, if you must do so, make sure the pictures feature five faces, as this has been a hot thing among algorithms.
Don’t Forget the Christmas Tree
What are the holidays without the Christmas tree? On average, ads featuring a Christmas tree in them will have more people clicking through. It’s a soothing element that brings forth pleasant memories and induces people to check something out.
However, make sure that you don’t showcase a bunch of faces here, either. There are plenty of tasteful Christmas tree photos that you can find on stock photography sites like africa-images.com.
Focus on the Footwear
Believe it or not, footwear accounts for some of the most clicked stock photos, chief among which are sneakers and socks. Whether it’s because they make wonderful presents or because they inspire people to get healthy and become a new them in the new year.
Show Off Video Games
Video games make for wonderful presents because people can enjoy them together. That’s what the holidays are all about, isn’t it? Sitting down and enjoying life together is done best when you have something interactive to do together.
That’s where games come in. Seeing pictures of people smiling and having fun over a game is sure to get an influx of clicks.
Speakers That Touch the Soul
Smart houses call for smart appliances, and speakers are a major way of making that happen. Alexa and Siri have made our lives incredibly easier, and that is a gift we can definitely see ourselves giving to others.
On top of that, speakers have traditionally stood for music, which is a necessity during holidays and good times. Ads with speakers in them have the best CTR among household items.
Take Advantage of AI
All major search engines nowadays use artificial intelligence to a certain degree. They can detect shapes in pictures and thus boost the relevance of articles. You need to take advantage of this by including pictures of popular holiday-themed items.
Some examples across various categories include:
- Consumer Packaged Goods: Jewelry
- Home Goods: Stars
- Entertainment: Shopping Bags
- Restaurants: Snowman
- Retail: Stockings
Include these items in your ads, and the CTR will go up exponentially!
Holidays are about having fun with friends and family. It’s the time of year where everyone puts in more effort to create pleasant memories that will last a lifetime. With the help of this article, you will now be able to guide people towards the best buying decisions for the special people in their lives!
Effectively armed with marketing knowledge, go forth and choose the most clickable holiday image for your ad and see the clicks hit the roof! Happy holidays!