As a seasoned fashion writer who’s been dissecting the retail landscape for over a decade, I’ve seen online clothing stores transform how we chase trends.
Princess Polly, with its boho-chic dresses, vibrant prints, and festival-ready co-ords, has become a darling for Gen Z and Millennials alike. But the space is brimming with alternatives, each offering a distinct flavor of affordable, trend-driven style.
If you’re searching for stores like Princess Polly, this guide dives deep into 11 retailers that rival its vibe—PrettyLittleThing’s bold glamour, Fashion Nova’s curve-centric fits, and more.
I’ve shopped them all, from snagging a Nasty Gal jacket for a rooftop party to styling White Fox sets for WFH chic.
Below, you’ll find detailed overviews of each store, a thorough similarities and differences breakdown, pro shopping tips, and FAQs, all crafted for style pros like you.
Stores Like Princess Polly for Trendy Women’s Fashion
1. PrettyLittleThing: The Bold, Budget-Friendly Powerhouse
PrettyLittleThing (PLT), launched in 2012 by UK-based Boohoo Group, exploded as a go-to for unapologetically bold fashion. I’ve ordered from PLT for years, drawn to their bodycon dresses, faux-leather sets, and statement accessories that scream Instagram-ready.
A neon green mini dress I wore to a Miami club night turned heads, and at $25, it was a steal. PLT thrives on delivering sexy, affordable looks with a side of inclusivity, catering to a wide range of sizes and vibes.
- Vibe: Edgy, party-centric, and fearless—think club nights and music festivals.
- Price Range: $10–$80, with sales slashing up to 70% off (I’ve snagged tops for $5 during Black Friday).
- Product Range: Thousands of weekly drops, from curve-hugging dresses to loungewear, activewear, swimwear, and shoes. Their petite, plus-size (XS–4XL), and tall collections are robust.
- Standout Features: Frequent influencer collabs (Saweetie, Teyana Taylor) and curated edits like PLT Shape for curvier figures. The PLT Royalty subscription ($14.99/year) unlocks free shipping.
- Quality Notes: Fabrics lean synthetic (polyester, spandex). My faux-leather skirt survived sweaty dance floors, but a sheer blouse tore after one wash. Stick to structured pieces.
- Shopping Experience: Strong filter system; customer photos help gauge fit.
- Shipping & Returns: Standard shipping ($14.99) takes 5–9 days; returns within 30 days, postage on you.
- Sustainability: Limited eco-efforts; some recycled polyester pieces.
PLT’s rapid trend cycle mirrors Princess Polly’s, but its club-ready aesthetic feels glitzier than Polly’s boho flair.
2. Boohoo: The Versatile Fashion Chameleon
Boohoo, founded in 2006 in Manchester, UK, feels like Princess Polly’s more seasoned sibling—accessible, affordable, and endlessly adaptable. I’ve turned to Boohoo for everything from casual loungewear to wedding guest dresses.
A floral maxi I wore to a summer ceremony earned compliments all night, and their denim shorts have been a staple for years.
- Vibe: Approachable yet trendy, spanning streetwear, office looks, and eveningwear.
- Price Range: $8–$100, with sales offering 40–80% off.
- Product Range: Massive selection of dresses, tops, outerwear, activewear, and accessories. Extensive plus-size, petite, tall, and maternity lines (up to 5XL).
- Standout Features: Daily drops and sustainability efforts (recycled polyester). Their BoohooMAN line caters to menswear.
- Quality Notes: Hit-or-miss. My knit sweater pilled, but denim holds up.
- Shopping Experience: Clean website with customer photos. Premier Delivery ($19.99/year) offers unlimited shipping.
- Shipping & Returns: Standard ($14.99) takes 5–10 days; returns within 28 days.
- Sustainability: Ready for the Future line uses sustainable fabrics.
Boohoo’s broad appeal aligns with Princess Polly, but its versatility spans beyond Polly’s festival focus.
3. Nasty Gal: Retro Rebellion with Modern Edge
Nasty Gal, born in 2006 as Sophia Amoruso’s eBay vintage shop, evolved into a fast-fashion force. I’ve loved their retro-inspired dresses—a polka-dot midi I wore to a rooftop party felt like a ’90s dream with a modern twist.
- Vibe: Rebellious, vintage-meets-rockstar.
- Price Range: $15–$120, clearance as low as $5.
- Product Range: Strong in dresses, denim, outerwear, and boots. Sizes XS–XXL.
- Standout Features: Unique fabrics (corduroy, velvet) and festival collections.
- Quality Notes: My faux-fur coat is a winter MVP; lightweight tops are fragile.
- Shopping Experience: Curated site with style edits like “Y2K Vibes.”
- Shipping & Returns: Standard ($12.99) takes 6–10 days; returns within 28 days.
- Sustainability: Minimal eco-focus.
Nasty Gal’s retro edge complements Princess Polly’s boho aesthetic.
4. ASOS: The Ultimate Fashion Playground
ASOS, a UK titan since 2000, is variety incarnate. A tailored blazer I bought for a conference paired perfectly with Princess Polly jeans, proving ASOS’s mix-and-match prowess.
- Vibe: Eclectic—casual, formal, and everything in between.
- Price Range: $10–$300+.
- Product Range: Endless: dresses, denim, activewear, beauty. Extensive petite, tall, plus-size (up to 5XL).
- Standout Features: 850+ brands and sustainability tab.
- Quality Notes: Varies; ASOS Design is decent, premium brands last longer.
- Shopping Experience: Best-in-class website with fit videos.
- Shipping & Returns: Standard ($6, free over $50); returns within 28 days.
- Sustainability: Circular Fashion goals.
ASOS’s trend-driven breadth rivals Princess Polly’s curated niche.
5. White Fox Boutique: Effortless Cool from Down Under
White Fox Boutique, launched in Australia in 2013, nails the cool-girl aesthetic. Their hoodies and bike shorts sets were my lockdown saviors.
- Vibe: Laid-back, neutral-toned.
- Price Range: $30–$150.
- Product Range: loungewear, activewear, dresses. Sizes XS–XL.
- Standout Features: Curated aesthetic; White Fox Active line.
- Quality Notes: Durable fabrics; sizing runs small.
- Shopping Experience: Sleek site, limited reviews.
- Shipping & Returns: Standard ($7.95, free over $99); returns within 14 days.
- Sustainability: Minimal transparency.
White Fox’s minimalism contrasts Princess Polly’s bold prints.
6. Hello Molly: Flirty, Feminine, and Event-Ready
Hello Molly, an Australian brand since 2012, specializes in occasion wear. Their lace-trimmed playsuit was perfect for a beach wedding.
- Vibe: Feminine, polished.
- Price Range: $40–$200.
- Product Range: dresses, playsuits, accessories. Sizes XS–XL.
- Standout Features: bridal guest edits.
- Quality Notes: Decent for events; lightweight fabrics snag.
- Shopping Experience: Vibrant site, sparse photos.
- Shipping & Returns: Standard ($6.95, free over $50); strict 14-day returns.
- Sustainability: Limited efforts.
Hello Molly’s event-ready focus aligns with Princess Polly’s party vibe.
7. Showpo: Playful Sophistication with Aussie Flair
Showpo, founded in Sydney in 2010, rivals Princess Polly. Their maxi dress was my go-to for an engagement party.
- Vibe: Feminine, playful.
- Price Range: $20–$150.
- Product Range: dresses, outerwear, bridal. Sizes 0–16.
- Standout Features: Showpo TV styling tips.
- Quality Notes: Solid; knits pill over time.
- Shopping Experience: User-friendly with reviews.
- Shipping & Returns: Standard ($7.95, free over $50); 14-day returns.
- Sustainability: Some ethical claims.
Showpo’s inclusive style mirrors Princess Polly.
8. Beginning Boutique: Festival Edge with Urban Cool
Beginning Boutique, since 2008, blends streetwear with festival vibes. Their cargo pants were my festival MVP.
- Vibe: Urban, festival-ready.
- Price Range: $30–$180.
- Product Range: dresses, pants, swimwear. Sizes XS–XL.
- Standout Features: Australian designers.
- Quality Notes: Reliable; sheer tops need layering.
- Shopping Experience: Bold site, decent filters.
- Shipping & Returns: Standard ($4.95, free over $50); 14-day returns.
- Sustainability: Minimal focus.
Beginning Boutique’s boldness vibes with Princess Polly.
9. Peppermayo: Coastal Chic with Boutique Flair
Peppermayo, launched in Sydney in 2012, feels like Princess Polly’s beachy sister. Their linen sets were my summer obsession.
- Vibe: Bohemian, coastal.
- Price Range: $40–$200.
- Product Range: dresses, swimwear, activewear. Sizes XS–XL.
- Standout Features: Levi’s and Dr. Martens.
- Quality Notes: High-quality; sizing can be snug.
- Shopping Experience: Curated with fit notes.
- Shipping & Returns: Standard ($9.95); strict 14-day returns.
- Sustainability: Some sustainable fabrics.
Peppermayo’s coastal boho is Princess Polly’s closest cousin.
10. Shein: The Ultra-Affordable Trend Machine
Shein, skyrocketing since 2015, redefined fast fashion. A $5 skirt stunned at a meetup, but quality’s a gamble.
- Vibe: Eclectic, budget-driven.
- Price Range: $3–$50.
- Product Range: Millions of items: dresses, activewear, beauty. Sizes XS–5XL.
- Standout Features: Shein Curve line.
- Quality Notes: Inconsistent; structured pieces are safer.
- Shopping Experience: Overwhelming, but photos help.
- Shipping & Returns: Standard ($3.99–$12.99); 45-day returns.
- Sustainability: Poor; criticized for waste.
Shein’s trend speed matches Princess Polly, but its quality lags.
11. Fashion Nova: Inclusive, Curve-Centric Glam
Fashion Nova, launched in 2013, celebrates all bodies. Their jeans are my holy grail, fitting perfectly.
- Vibe: Sexy, urban.
- Price Range: $15–$100.
- Product Range: jeans, dresses, activewear. Sizes XS–5XL.
- Standout Features: Nova Curve line.
- Quality Notes: Better than Shein; denim shines.
- Shopping Experience: Bold site with fit videos.
- Shipping & Returns: Standard ($9.99); 30-day returns.
- Sustainability: Minimal efforts.
Fashion Nova’s curve focus complements Princess Polly’s vibe.
Comparison Table: Stores Like Princess Polly
Looking for stores like Princess Polly to fuel your fashion obsession? This table summarizes 11 top retailers, highlighting their vibe, price range, standout features, quality, and ideal use case. Whether you’re after PrettyLittleThing’s bold looks or Peppermayo’s coastal chic, find your perfect match below.
| Store | Vibe | Price Range | Standout Feature | Quality Notes | Best For |
|---|---|---|---|---|---|
| PrettyLittleThing | Edgy, party-ready | $10–$80 | Influencer collabs | Synthetic fabrics; structured pieces last | Club nights, bold looks |
| Boohoo | Versatile, trendy | $8–$100 | Eco-conscious line | Hit-or-miss; denim endures | Everyday to event wear |
| Nasty Gal | Retro, rebellious | $15–$120 | Unique fabrics | Coats shine; tops can be flimsy | Vintage-inspired outfits |
| ASOS | Eclectic, all styles | $10–$300+ | 850+ brands | Varies; premium brands best | One-stop shopping |
| White Fox Boutique | Minimalist, sporty | $30–$150 | Matching sets | Soft, durable; runs small | Athleisure, casual chic |
| Hello Molly | Feminine, polished | $40–$200 | Party dresses | Good for events; handle carefully | Weddings, parties |
| Showpo | Playful, elegant | $20–$150 | Bridal collections | Solid; knits may pill | Formal events |
| Beginning Boutique | Urban, festival | $30–$180 | Aussie designers | Reliable; tops can be sheer | Streetwear, festivals |
| Peppermayo | Bohemian, coastal | $40–$200 | Linen fabrics | High-quality; snug sizing | Beach days, brunches |
| Shein | Eclectic, budget | $3–$50 | Massive variety | Inconsistent; blazers surprise | Ultra-cheap trends |
| Fashion Nova | Sexy, urban | $15–$100 | Curve focus | Jeans excel; dresses vary | Inclusive, bold fits |
This comparison table of stores like Princess Polly helps you pick the right retailer for your style and budget. Dive deeper into each store’s full overview in our main guide for detailed insights!
Similarities and Differences Between Stores Like Princess Polly
Similarities:-
- Trend-Driven Fashion: All churn out fast-fashion styles weekly, syncing with TikTok trends.
- Affordable Pricing: Most range from $10–$150.
- Inclusive Sizing: Fashion Nova, Boohoo, ASOS offer plus-size, petite.
- Youthful Aesthetic: Target Gen Z and Millennials.
- Global Reach: Ship internationally, $5–$15.
Differences:-
- Aesthetic Focus: Princess Polly leans bohemian; PLT, Fashion Nova are sexy.
- Quality: Peppermayo uses better fabrics than Shein.
- Price Points: Shein’s cheapest; White Fox is pricier.
- Sustainability: Boohoo, ASOS push eco-lines.
- Shopping Experience: ASOS’s filters lead; Shein overwhelms.
Tips for Shopping at Stores Like Princess Polly
Shopping at fast-fashion retailers like Princess Polly can be exciting, with their endless trendy styles and wallet-friendly prices. However, navigating these stores effectively requires some strategy to ensure you get quality pieces, great deals, and outfits you’ll love. Here are expert tips to make the most of your shopping experience:
1. Always Check Sizing Guides
Why It Matters: Sizing can vary significantly between brands like Princess Polly, Shein, or PrettyLittleThing due to different manufacturing standards. For example, Shein’s sizes may run smaller than ASOS’s, while Fashion Nova often caters to curvier fits.
How to Do It:-
- Visit the sizing chart on the product page and measure yourself (bust, waist, hips) to compare.
- Read customer reviews for notes on whether an item runs true to size, small, or large.
- Pay attention to fabric details—stretchy materials (e.g., spandex blends) offer more flexibility than rigid ones like denim.
Pro Tip: If you’re between sizes, consider sizing up for a more comfortable fit, especially for fitted dresses or tops. You can always tailor down if needed.
2. Hunt for Discounts and Promo Codes
Why It Matters: Stores like Boohoo and Missguided frequently offer sales, student discounts, or first-time buyer deals, making their already affordable prices even better.
How to Do It:-
- Sign up for newsletters to get welcome discounts (e.g., Princess Polly often offers 10–15% off your first order).
- Check for seasonal sales (e.g., Black Friday, end-of-season clearances) or flash deals on social media.
- Use browser extensions like Honey or Rakuten to automatically find and apply coupon codes at checkout.
- Look for student discounts through platforms like UNiDAYS or Student Beans—many stores, including ASOS and Nasty Gal, partner with them.
Pro Tip: Follow your favorite stores on Instagram or X for real-time sale announcements, as they often drop exclusive codes on social media.
3. Prioritize Quality Over Quantity
Why It Matters: While fast-fashion prices tempt you to fill your cart, low-quality items may not last, leading to waste. Stores like Princess Polly and ASOS often have higher-quality options if you shop selectively.
How to Do It:-
- Check product descriptions for material details—opt for fabrics like cotton, linen, or thicker polyester blends over thin, see-through materials.
- Read reviews to gauge durability (e.g., “This Shein top held up after multiple washes”).
- Invest in versatile pieces like a classic blazer, high-waisted jeans, or a neutral dress that can be styled multiple ways.
Pro Tip: Look for “Mindful” or “Sustainable” collections (e.g., Princess Polly’s eco-friendly line) for better-made pieces that align with ethical values.
4. Leverage Customer Reviews and Photos
Why It Matters: Reviews offer real-world insights into fit, quality, and styling, especially for stores like Fashion Nova or PrettyLittleThing, where items can look different in person than in polished photos.
How to Do It:
- Filter reviews by your size or body type to see how an item fits similar shoppers.
- Check for user-uploaded photos to get a realistic view of colors, textures, and proportions.
- Pay attention to comments about shipping times or return experiences to avoid surprises.
Pro Tip: Search for haul videos on TikTok or YouTube (e.g., “Boohoo try-on haul”) for honest opinions and styling ideas from influencers or everyday shoppers.
5. Plan for Shipping and Returns
Why It Matters: Fast-fashion stores vary in shipping costs and return policies, which can impact your overall experience. For example, Shein’s shipping is often cheap but slow, while ASOS offers faster options for a price.
How to Do It:-
- Review shipping costs and estimated delivery times before checking out—some stores like Boohoo offer free shipping over a certain amount.
- Understand the return policy: Princess Polly and ASOS have relatively flexible returns, but Shein and Missguided may charge restocking fees or have shorter return windows.
- Order early for time-sensitive events (e.g., a party or vacation) to account for potential delays, especially with international shipping.
Pro Tip: Group your purchases into one order to save on shipping fees, but double-check items are returnable in case something doesn’t work out.
6. Follow Social Media for Inspiration and Deals
Why It Matters: Stores like Nasty Gal and PrettyLittleThing use platforms like Instagram and TikTok to showcase new arrivals, styling tips, and exclusive promotions, helping you stay on trend.
How to Do It:-
- Follow the stores’ official accounts and check their “Tagged” photos to see how real customers style their pieces.
- Watch for live sales or giveaways announced on X or Instagram Stories.
- Search hashtags like #PrincessPollyHaul or #FashionNovaFit to discover trending items and outfit ideas.
Pro Tip: Engage with brands’ posts (e.g., comment or share) to increase your chances of spotting limited-time discount codes shared with followers.
7. Shop Mindfully for Sustainability
Why It Matters: Fast fashion can have environmental and ethical drawbacks, but many stores are starting to offer greener options, and mindful shopping can make a difference.
How to Do It:-
- Explore sustainable collections, like Princess Polly’s “Mindful Edit” or ASOS’s “Responsible Fashion” range, which use eco-friendly materials or ethical production.
- Buy fewer, higher-quality pieces you’ll wear often instead of trendy items you’ll discard quickly.
- Consider secondhand alternatives through platforms like Depop or Poshmark for similar styles from these brands at lower prices.
Pro Tip: Check for certifications like recycled polyester or organic cotton in product descriptions to ensure you’re supporting more sustainable practices.
8. Experiment with Bold Trends (But Keep Staples in Mind)
Why It Matters: Stores like Princess Polly and Fashion Nova are perfect for trying bold, trendy pieces (e.g., Y2K-inspired sets or cut-out dresses) without breaking the bank, but balancing them with classics ensures a versatile wardrobe.
How to Do It:-
- Splurge on affordable statement pieces like a colorful blazer or platform boots to test trends.
- Pair trendy items with timeless staples (e.g., a Shein crop top with high-waisted jeans or a Boohoo skirt with a white tee).
- Avoid overbuying micro-trends that may fade quickly—stick to one or two per season.
Pro Tip: Use accessories (e.g., belts, scarves, or jewelry) from stores like PrettyLittleThing to elevate basic outfits without committing to a full trendy look.
9. Save Your Favorites for Later
Why It Matters: With frequent new arrivals, popular items can sell out quickly, but wishlists help you track what you love and wait for sales.
How to Do It:
- Use the “Save” or “Wishlist” feature on store websites (available on Princess Polly, ASOS, and others) to bookmark items.
- Revisit your list during sales to snag favorites at a discount.
- Take screenshots of items you’re eyeing in case they’re removed from the site before you decide.
Pro Tip: Check your wishlist regularly, as stores like Shein or Missguided often restock popular items or offer similar styles.
10. Know When to Shop for the Best Selection
Why It Matters: Timing your shopping can mean better deals or access to fresh collections, especially for stores like Nasty Gal that drop new styles weekly.
How to Do It:-
- Shop at the start of a season (e.g., early spring for festival looks, early fall for cozy layers) to get first pick of new arrivals.
- Watch for major sales events like Cyber Week, Boxing Day, or back-to-school promotions for deep discounts.
- Visit sites mid-week (e.g., Tuesday or Wednesday) when many stores restock or launch new collections.
Pro Tip: Set a budget before shopping big sales to avoid impulse buys, and focus on items you’ve been eyeing for a while.
Why These Tips Work
These strategies help you navigate the fast-paced world of stores like Princess Polly with confidence, ensuring you score trendy pieces that fit well, last longer, and align with your budget and values. By planning ahead, shopping smart, and staying inspired, you’ll build a wardrobe that’s both stylish and practical.
Call to Action: Try one of these tips on your next shopping spree and let us know how it goes! Share your favorite finds or styling hacks in the comments below or tag us on social media.
What Makes Princess Polly Stand Out?
Before diving deeper into stores like Princess Polly, let’s unpack what sets this Aussie-born brand apart in a sea of trendy retailers. Since its launch in 2010, Princess Polly has carved a niche that blends boho-chic charm with Gen Z edge, making it a go-to for festival-goers, brunch enthusiasts, and Instagram trendsetters.
As someone who’s styled their floral maxi dresses for coastal weddings and tossed their cropped sets into carry-ons for impromptu getaways, I can vouch for its unique pull.
Here’s why Princess Polly shines brighter than many of its peers.
Signature Boho-Meets-Streetwear Aesthetic:-
Princess Polly nails a vibe that’s equal parts festival flower child and urban cool. Think flowy midi skirts paired with chunky boots or tie-dye crops with high-waisted denim.
Unlike PrettyLittleThing’s club-ready glam or Fashion Nova’s curve-hugging sexiness, Polly’s look feels effortlessly versatile—perfect for a Coachella weekend or a casual coffee run. Their Playhouse collection, with its bold prints and playful cuts, is a personal favorite for standing out without trying too hard.
Curated, Not Overwhelming:-
While ASOS bombards with 850+ brands and Shein drowns you in millions of SKUs, Princess Polly keeps things curated yet fresh. Their weekly drops—around 100–200 new styles—hit trends like Y2K revivals or ’90s slip dresses without overwhelming.
I’ve spent hours on other sites feeling lost, but Polly’s clean website and trend edits (like “Vacation Mode” or “Date Night”) make building outfits a breeze.
Aussie Roots with Global Appeal:-
Born on Australia’s Gold Coast, Princess Polly channels a laid-back, beachy spirit that resonates worldwide. It shares this coastal DNA with Peppermayo and Beginning Boutique, but Polly’s global sizing (XS–XXL) and inclusive campaigns feel more universal than White Fox’s minimalist niche.
My linen co-ord set from their summer drop was a hit at a Bali brunch, proving its cross-continental charm.
Quality That Punches Above Its Price:-
Priced between $20–$100, Princess Polly delivers better-than-expected quality for fast fashion. Their cotton-blend dresses and structured denim hold up better than Shein’s flimsy tees or PLT’s synthetic tops.
A faux-suede jacket I snagged for $60 has survived three seasons, outlasting similar pieces from Boohoo. While not Peppermayo’s linen-level durability, it’s a sweet spot for budget-conscious pros.
Eco-Conscious Steps:-
Princess Polly isn’t perfect, but it’s ahead of many peers with recyclable packaging and a RePolly line using sustainable fabrics like recycled polyester.
Compared to Shein’s waste issues or Nasty Gal’s minimal efforts, Polly’s transparency—think detailed sustainability reports on their site—earns points. It’s not ASOS’s eco-tab level, but it’s a start I appreciate when shopping guilt-free.
Community and Influencer Vibes:-
Princess Polly’s social media game is unmatched, with 4M+ Instagram followers and collabs with micro-influencers who style their rompers and sets authentically.
Unlike Fashion Nova’s celeb-heavy campaigns (Cardi B, anyone?), Polly feels like your trendy best friend. Their #PollyGirl hashtag inspires outfits I’ve recreated, like pairing a knit cardigan with cut-off shorts for a spring picnic.
What makes Princess Polly stand out among stores like Princess Polly? It’s the balance of boho flair, accessible pricing, and thoughtful curation that feels personal yet trend-driven. Whether you’re eyeing their swimwear for a beach trip or a blazer for a chic night out, Polly delivers pieces that spark joy and versatility.
FAQs
Q: Which store has the best quality for the price?
A: Peppermayo shines for durable fabrics.
Q: Are these stores sustainable?
A: Boohoo offers eco-lines, but Shein lags.
Q: Best for plus-size shoppers?
A: Fashion Nova leads with XS–5XL.
Q: How do shipping times compare?
A: ASOS is quickest (5–9 days).
Q: Best for occasions?
A: Hello Molly nails party looks.
Q: Cheapest option?
A: Shein’s $3–$10 staples win.
Conclusion: Your Guide to Stores Like Princess Polly
Exploring stores like Princess Polly is a fashion pro’s playground. PrettyLittleThing’s glamorous edge, White Fox Boutique’s minimalist cool, and Fashion Nova’s inclusive fits each bring something special.
Whether chasing Shein’s budget thrills or Peppermayo’s coastal chic, these retailers deliver. Master sales, mix their strengths, and craft a wardrobe that’s bold and uniquely you.
