5 E-commerce Website Design Tips To Increase Sales
The world of e-commerce is dynamic. If you want to stay on top, it’s essential that you keep up with the latest trends, or at least know something about it. Site design is one of the few aspects that you shouldn’t take for granted.
By carefully monitoring the design trends, you’ll be doing your business a beautiful thing. Today’s website design trends are a reflection of what the customers want.
1. Photography Is Very, Very Important
On an e-commerce website, images are significant– you’re selling products and services. That’s why the photos are even considered as the centerpiece of the site, starting with the homepage.
High-quality images should be one of your main priorities as everything is designed around pictures. It should be attractive to the point that it would easily capture your audience’s attention once they encounter the photos posted on your website, or even on social media.
One great example of this would be how apparel retailers arrange a shirt, jeans, belt, watch, and shoes that pair together flawlessly. Displays like this are getting more and more popular lately.
Let’s also not forget that stock images aren’t as useful anymore. Customers want the real deal, not stock images that have been overused. Using your images, the photos of what you offer, your team members, and models are more relevant and useful in showing how credible and reliable your company is. This is more authentic and genuine as you’ll be making your brand more human.
2. Minimalist Menus
With an e-commerce website, less is more. What does it imply? If you want to ensure that you’ll be able to attract customers, and turn visitors into prospective clients, you have to ensure that your website is not cluttered, there are only a few menu options, and the site is easy to navigate.
Stay away from oversized menus as it can be pretty bothersome, primarily if the website is being accessed through mobile. No one wants a list that consumes the entire screen. If you’re selling a variety of products, you have to look for a way on how you’re going to organize them into a reasonable number of categories for your customers.
3. Detailed Product Information
By having a well-designed product page, you’re also giving a positive impression towards your customers, because this allows them to quickly access the information they need regarding the product or service you offer. If you’re selling products, then you have to take high-quality photos, and if possible, a 360-degree rotating image of it. Don’t forget to include testimonials coming from other customers. This could affect the decision-making process.
You should also utilize high-quality trust markers as this would give your customers the assurance that their financial information will be secured in case they decide to buy from you.
4. Integrate the Sales Process in Every Element of the Design
Try to be in the shoes of your customers. The only reason you’ll buy from an online store is if you already have the certainty that you can trust them– that they wouldn’t scam you. That’s why as a business owner, you have to make it clear that you’re reliable, and every visual element in your website should convey the idea that your brand knows what it’s about and what the customer wants.
Everything should be well thought of and designed accordingly. The use of professional NetSuite services can also help you with that. They offer solutions and software for professional services organizations. Also, since all NetSuite solutions run in the cloud, rest assured that you’ll get the support you need right when you need it.
5. Keep Your Designs Up to Date
You shouldn’t underestimate the importance of regularly updating and redesigning your website as it’s one of the biggest things you can do for your online business– it could either make or break you.
Nowadays, people tend to look up through social media to see if the shop they’re interested in has an online presence. If their first impression is the negative reviews stating that your website is outdated, it could have a bad impact, and this prospective customer might choose your competitor instead. The best way to prevent that from happening is to update your website regularly.