Home Digital Marketing 6 Web Designing Tips for Social Media Page Designing

6 Web Designing Tips for Social Media Page Designing

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6 Web Designing Tips for Social Media Page Designing

Along with maintaining business websites, all companies now have their social media pages too on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram, and Pinterest, etc. A few years ago, it was so easy for you to maintain a social media strategy for your business. However, now it is 2018, and as like SEO, the competition is high on social media marketing too, and only the best strategies can survive.

Latest statistics show that more than 50% the millennial engage with their favorite brands through social channels. This makes it mandatory for brands to maintain the best social media strategies to ensure engagement. Failing on this means you lose your actual customers and also fail to attract potential future customers.

Top social media strategies for 2018

 Before getting deeper into social media best design practices, let’s have a quick overview of the updated social media strategies you should know to ensure top ROI in 2018.

  1. Similar to web-based marketing goals, create individual social media marketing goals too to work on. For novice social media marketers, some heads to be considered for setting social media marketing goals are like:
  • More in-person sales.
  • Better ROI.
  • Creating a loyal fan/follower base etc.
  1. Do thorough research on your social media audience. As a fair representation of your actual customers, understanding the social media audience will help you learn about the consumer behavior and the demographics of the most potential buyers to work on better promotional strategies.
  2. Establish the key metrics and keep a close track of it to maintain a tangible and sustainable social media marketing strategy over time. Some of such metrics to keep track of are:-
  • Reach
  • Clicks
  • Likes
  • Shares
  • Engagement
  • Hashtag performance etc.
  1. Curate relevant and engaging content. As we rightly say regarding web designing, content is the king when it comes to social media customer engagements too. In the form of text, video, graphics, colors, designs, images, etc., custom designing plays a crucial role in making your social media page highly engaging and ensuring returns.

Web design vs. social media page design

No doubt that having a well–designed website is essential for online business success, but the same importance is there for social media design too now. Expert web designers are now focusing more on developing attracting social media profiles too for brands as customer engagement is happening more through these platforms lately. Further, we will discuss some tips on how to do social media page design at best to meet the desired goals.

Tip #1: Showcase your branding

The major content of social media account is a banner image or a cover photo. For some platforms, it may be the profile picture or the background. In business accounts, it is the company logo which is displayed as the profile picture. The background image can be anything ranging from a behind the scene photo to product photos etc. Experts at https://www.bigdropinc.com/ suggest that you can also utilize this space to promote an event of a special seasonal offer. The best approach is to keep on updating your social media imagery to give it a fresh look.

Tip #2: Use images of appropriate sizes

The dimensions of the social media images matter a lot. There are recommended dimensions of each social media platforms to ensure the best display of the profile photo and the background. To maintain the best quality images, here are the dimensions:

 

 

Social media platform

 

 

Cover photo

 

Profile picture

 

Banner image / Background image

 

Facebook

 

 

852 x 315

 

180 x 180

 

 

Google +

 

2120 x 1192

 

800 X 800

 

 

 

Youtube

 

 

2560 x 1440

 

 

800 x 800

 

Linkedin

 

 

100 x 60

 

646 x 220

 

 

Twitter

 

 

1252 x 626

 

73 x 73

 

1600 × 1200

 

Tip #3: Maintain visual consistency

When it comes to using social media for branding, it is vital to maintain consistency in your social media design elements. The primary objective of social media marketing is to establish a solid brand identity among your target audience, so it is essential to make sure that your designs are optimally cohesive. Designers create various images for their clients but maintain consistency in visual elements for the users to easily and instantly recognize where it belongs to.

Tip #4: Dedicate more to images than text

Social media sites (apart from Twitter) are more visual platforms than text and human brain processes much faster than text. It is found that the image-focused content (especially real images of people or products) generate more likes, shares, and tweets when compared to plain text messages. Facebook also has a rule that the cover photos shouldn’t have more than 20% space for text. Even though there are no such hard and fast rules on many platforms, it is ideal to make your content more visual to make it more popular.

Tip #5: Follow the platform’s best practices

There are terms and conditions associated with content sharing on each social media platform. Majority of these conditions are like forbidding the use of abusive language, nudity, obscene images, profanity, and copyright infringement, etc. Each site enforces it’s their guidelines which are different based on the prevailing nature of the content. If your designs or content violate these, your account is at risk to get suspended or dismissed. It is also suggested to read expert articles on the best practices to be followed for each social media platform before working on developing your content.

Tip #6: Take a minimalist approach and make your content engaging

You have to use compelling images, but it doesn’t mean that you have to use the most complicated images and graphics to grab attention. The ideal format to keep it simple is to have a notable image, short copy, and a basic call to action. Remember that the objective of a business social media page is to engage the audience and get them interact with the content or share it.

These tips will help you perform better in social media web design; however, there is no hard and fast rule that you have to stick to the specific design styles always. Innovative web designers can surely experiment with creative freedom in your social media visual content by making sure that your designs are consistent with the branding elements.

 

3 COMMENTS

  1. Nice one…
    There are many ways to create a website but however with certain restrictions. Best way I would like to suggest is to know the basics of web designing with html and css and then start creating the website of you choice.

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