When choosing a domain name for your blog /website or business it is must for you to do it thoughtfully and carefully.
When you are going to buy a domain for your brand or business do it very carefully because after all if you need to change your website URL that it is very expensive and also, on the other hand, you may lose Search engines rankings.
You can redirect your old to your new domain if you don’t want to lose your website page rank but sometimes it is not possible for you to do it properly after domain migration.
If you want a successful website then choosing a right domain name is very important. So you need to do it carefully and thoughtfully because choosing a wrong domain name will hurt your brand and search engine ranking.
That’s why it is very important for you to research and choose a right domain name from the start.
It is the first but most important step when you are going to create a website for your business or brand.
Nowadays it is very difficult for you to choose best and easy to remember domain names. If you are searching for a domain name and it is already owned by someone else then you need to purchase this domain from the owner.
You can use “Whois” if you want to find the contact info of the owner. But in this way, your domain will be expensive.
How to choose the best domain name?
So here in this article, I am going to share with you 5 steps that you need to follow if you want to choose the best domain name for your brand or business. So if you are a beginner and want to register a domain name then read this whole article because it will help you a lot.
Stick with .com
Nowadays there are lots of new domain name extensions available such as XYZ, today, online, photography and even .blog.
But I really recommend you to choose a .com domain name. While on the other hand there are lots of new extensions that you can use for best results but still a .com domain is the most credible and most established domain extension.
While on the other hand domain names like. Photography, online or. Ninja are considered as untrustworthy.
Keep it short
While it is important for you to add your main or primary keyword in your domain name but don’t go overboard with domain name length. It is better for your users as well as search engines that you have a short and memorable domain name.
It is important for you to keep your domain name under 15 characters. Longer domain names are not good for your website SEO as well as these domains harder to for your audience to Remember.
When you have a longer domain name then you will lose out your lots of traffic. So it is important for you to keep your domain name short and memorable.
It is important for you to edit primary or main keywords in your domain name but don’t go overhead and protect your domain name from spam.
Just remember 5 to 10 possible keywords then add prefixes and suffixes to create the best domain name for your brand. Keyword tells search engines as well as uses about the topic on which the website is created.
Keep it Unique and brandable
It is important for you to choose Unique and brandable domain name so in this way, you will stand out in your reader’s minds. You can search other websites and blogs which are related to your niche to find out what types of domain names they are using.
Brandable domain names are memorable, unique and catchy. So you need to choose a brandable domain name for your business.
Choose such a domain name for your business or blog which is easy to type. If you have such a domain name that you need to spell more than one time for understanding or remembering it then this domain name will not work for you.
So choose an easy domain name for your blog or website. When you have a blog or website with difficult domain name then users will type your website address incorrectly and they are directed to another website or there will be 404 error.
One of the best examples is flickr.com. This domain name is registered in 2005 and after 4 years this company has acquired a new domain name which is Flicker.com for a large amount of money because lots of their uses type their address incorrectly and in this way they are redirected to another website.
So register such a domain name which is easy for your audience to type in their Browser in order to visit your website.
Avoid dashes and numbers
This is one of the biggest mistakes that lots of beginners make. If you are not able to get TLD domain for your business then don’t try to add dashes or numbers into your domain name.
It is very difficult for the user to remember your domain name while on the other hand search engines see this activity as a spam and this will impact negatively on your website ranking.
Dashes and numbers will hurt your direct traffic since people are not able to put the exact address of your website into their web browsers. So in this way, your visitors will land on your competitor’s site.
Leave Room to Expand
It is must for you to choose such domain name which is related to your niche and also your domain name gives your users an idea about what your website is.
It is very difficult for you to properly move your WordPress site to a new domain name because it will lose your search engine rankings if you are not able to do it in a right way.
So it is very important for you to keep these tips in mind because using these tips you are able to find the best domain name for your website.
What To Do If Domain Is Taken
If you are starting a new online business or bringing your offline established business onto the web and find your companyname.com is already registered you will need an alternative option. Sometimes companies change their names through this can lose them any brand recognition they may have built, especially for an established brick and mortar business. People have been known to use a different name for their online presence, but that just creates confusion. The following options may offer possible solutions.
- Use a geographic modifier.
2. Add LLC or Inc to the domain.
3.Try alternative TLDs ( Top Level Domains).
4.Negotiate buying the taken domain.
Use good business practices when buying domains, while I know .com is the most popular extension used now, this is changing as mobile access to the web increases and how people find you varies. If you are a location-based business, chances are you will be found through a geo-targeted result the search engines provide. If you are global, then your power to rank for that name with an alternative TLD must be considered. The web is changing; social media and other platforms like apps are another way to be found and must be used in making any decision.
Poll your existing customers, ask them how they found you and how they use the web that way you are better prepared when deciding what to do.
Also, Check Why to use WordPress