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How can branding help you create a successful company?

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There is an enormous emphasis on branding today. It is very easy to get your brand seen by using things like social media, Facebook ads or native ads. The problem is, if your brand isn’t eye catching or memorable your efforts are greatly diminished.

Branding can help you create a consistent, memorable company that amplifies your marketing efforts a LOT.  However, branding isn’t cheap and can cost you a pretty penny in most cases. Whilst larger global corporations have budgets that are able to handle high overheads, startups and small businesses are not able to work with these enormous budgets.  Yet, being able to create and promote a strong brand image and share this message are vital to creating a successful company

Crafting a memorable branding strategy on a budget can often appear convoluted and highly complex.  After all, creating a winning strategy involves more than a simple colour scheme refresh that you can talk about across your social channels.  Nevertheless, your new branding strategy doesn’t need to cost the earth to be effective. There are actually a number of tried-and-tested methods that can help even budget-conscious designers create unforgettable brand stories and identities.

Here are our favourite ways to create a powerful brand strategy, without breaking the bank.

1. Keep your design and initial branding work in-house or  in-source it

Any successful branding strategy will utilise strong graphic design elements.  Creating a colour palette and company logo in a varied range of designs will help you to lay the foundation for any future projects and design ideas whilst also giving your company some much-needed personality.

Graphic designers don’t come cheap, so if you don’t have an in-house team you will need to come up with some creative options.  You can always choose to employ a freelancer however, results can vary and opting to use an outsourcing platform does not guarantee a quality product.  Instead, you should focus on finding a way to bring the design elements in-house with an easy, cost-effective solution.

An easy solution that can help save time and money is to use a logo designing tool.  While this may not seem like an ideal option at first, modern logo makers are now a powerful design aid and can provide some fantastic solutions.  Even better, these technologically advanced tools can help to expedite the overall branding process, freeing up both time and resources.

If you’re looking for some much-needed inspiration, why not take the time to look at what design agencies are doing to help revamp tired brands.  Global designers Pearlfisher now operate across the world and their New York office is chock full of extremely driven creatives, making it the perfect place to find some killer branding ideas.

2. Use social media to your advantage

With social media now the most popular form of communication between brands and their customers, it’s important to understand how important this should be to the branding process.  This type of communication offers companies a free way to both interact and convert new users into paying customers. Even better, they don’t have to cost you a penny.

Today, the vast majority of businesses will have a presence on social media and many upcoming brands recognise its potential. Moreover, there are a number of straightforward ways to start boosting your profiles without having to worry about paying for web traffic.  One of the easiest ways to incorporate your brand identity with your social presence is to take the time to find the best hashtags to utilise for your brand to easily expand your organic reach.

Many of the most successful brands on social media will take the time to create a detailed timeline of when, hat and where they are posting.  It’s important that you don’t underestimate social media’s ability to help strengthen your brand through both familiarity and repetition.

3. Find your community’s influencers early

More and more brands are now turning to influences to help expand their appeal.  This is not surprising considering new studies which help show that a huge majority of people will now make a purchase based on references across social media.  For a company on a limited budget, targeting key influencers who can provide high levels of exposure can be a potential goldmine.

When it comes to branding, it’s important to remember that this process doesn’t always have to come with either/or decisions.  While no two companies will have the same budget available for their branding strategy, there are plenty of ways for startups and smaller firms to build their brand name without having to make a trip to the bank every time.

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